Marketing of The Mandala Happiness Book Series, Check List

The marketing process has begun for my new Mandala Happiness Coloring Books. Like most of us I began the marketing the day the books published. Ideally this is not the best way to go. We should begin the day we start writing the book but most of us start the day we finish the book.

Ok this is where I am at the moment, not a complete or finished list but an ongoing process.

  • 3 Books published on Amazon.com YES
  • Promo book photos made in 3 sizes for each book YES
  • Promo head shots with book covers made for each book YES
  • Press release written and edit for Mandala Happiness 1, YES
  • Press releases written for volumes 2 and 3 and for the series YES
  • Press releases sent out to PR sites, sent to PR.com
  • Connecting all of the Amazon.com tools, Author Central YES
  • Sales catalog pdf sheet NO
  • Book trailer announcement videos shot for each book and series Yes
  • Book trailer videos edited NO
  • Book trailer videos uploaded to YouTube No
  • Book trailer videos connected across all social media NO
  • URL set up for MandalaHappiness.com YES
  • Blog set up for the book series, Mandala Happiness Coloring Books YES
  • URL forwarded and connected to blog YES
  • Facebook group set up, Mandala Happiness YES
  • Starting to post on FB Group and Blog YES
  • Pinterest boards set up for each book Set up for Mandala Happiness 1
  • Posts on Instragram, YES, ongoing
  • Posts on Twitter, Pinterest, Google+ NO
  • Building out my keywords and hashtags for social media
  • Virtual Launch Party on Google Hangout NO
  • On line coloring book club via Google Hangout NO
  • Set up Gumroad mandala set for coloring book club NO
  • Free sample sets of mandalas with sales catalog pdf sheet for blog and FB NO

Marketing Resources

50 Ways to Kickstart your Publicity from Molly Green Writer, blog. How to get your planning going for your book release
71 Ways to Promote and Market Your Book, Kimberley Grabas put together this excellent set of tips on book marketing on her site YourWriterPlatform.com
How to Build a Top Notch Media Kit from Molly Green Writer, blog, what are the media kit parts
How to Write a Killer Author Bio from Divrit.com blog

ISBN Numbers, Do we need them, Yes or NO?, what are the and how do they work?

It is kind of mixed, ISBN which stands for International Standard Book Number and is manged by Bowker.com, and are the numbers that are used to track print books and help with distribution. You have to have one if you are going to be distributed to bookstores. They also indicate who the publisher is. They cost $125 each but you can reduce the cost if you buy a bundle of them. Most of the major print on demand companies, CreateSpace.com, Lulu.com, Blurb.com will supply ISBN numbers for free when you use their services, but you will have their name as the publisher. You can also buy them and use your own and the publisher will be your name. Kindle books don’t use ISBN numbers.

I think the decision comes down to if you are going to be a publisher or an author. If you are going to be selling physical books and distributing them through books stores then you have to have an ISBN number. If you are just going to stay on Amazon then you can use theirs. You can also do both, but distribution requires the number.

A couple of things to remember,
1. there aren’t a lot of book stores anymore and most book stores won’t take print-on-demand books from CreateSpace. If you are going in that business then maybe look at LightingSource.com for printing. You will be the distributor
2. Unfortunately most books don’t sell all that much so to taking a $125 hit right off the top might be the total sales of your book. Ouch.

What do I do? I just use the CreateSpace ISBN, it is way easier. I don’t really care who the publisher is, I just want to make books and sell them. You can always change, nothing is locked in, you retain all the rights to your books and content. Take the $125 and put it to marketing, especially on your first couple of books, then see what happens.

Ask questions at our FaceBook page, How to Publish Your Book

The Gumroad 30 Day Challenge – Resources

Gumroad.com is running a cool 30 day exercise for building an online business using their service. Gumroad is a platform that you can use for hosting your digital products. They take care of all the back end, the e-commerce stuff and the downloading. We just make and sell stuff they do the rest. The challenge is giving us lots of tools to help with that. I am a big fan of Gumroad and have a number of products there. There is also a matching Facebook group that looks excellent. They are also releasing a new feature for collecting followers called Audience

You can follow me on Gumroad at https://gumroad.com/bjdesign/follow

The Thirty Day Challenge, the calendar

Day 1. Start Creating
Article by Sahil Lavingia the founder of Gumroad.

Day 2. Getting to Know Your Audience and Finding Your Niche
Tools for Getting to Know Your Audience (Part 1)
Google Keyword Tool
Google Trends
Google Alerts

Picking the Right Niche
Big Fish in a Small Pond

Day 3. Building Your Landing Page
Landing Page Tips

A good example of how to set up different product packages by Caleb Wojcik DYI Video Guy
http://www.calebwojcik.com/diyvideoguide/#packages

Day 4. Audience Tool
Building a tool to gather followers

Day 5. Building an Audience
Making the Lead Generator

Day 6, Auto Responders for your List
Automatic Updates

Scheduled email

Day 7 Free Give A Ways to Build Sales, This is a good one, come back to it, make some samples
Use sample to build an audience

IDEA: Build out a sample pack form the individual pdf map collections that people can download for free and it also gets gets sent out to anyone who buys a pdf collection. Link all the collections together, also offer a discount for the other pdf packs. Include a pdf with images of all the other collections, put live links in the email to each one.

Day 8, Connect with your email
Put a link from your email signature to your business landing page
Naming your product

Day 9, Building Your Content
10 Steps of Content Marketing Checklist

Day 10 Content
Pick one form of content to produce, master 1 and then add

Day 11, Do Something Small Every Day
http://austinkleon.com/2013/12/29/something-small-every-day/

Day 12 YouTube Annotations,
Every piece of content leads back to your website or Gumroad but somewhere where people can connect with your or buy your stuff. Click for Article on Gumroad on linking

Day 13 Using high quality content to build a following
Interview with Pat Flynn on building content.

Day 14 Sending Updates to Your Customers
The Update page, send an update

Day 15, Writing email subject lines
Email subject lines

Day 16, More social media connections
Find audiences on Reddit, Dribble, Facebook Groups, and Hacker News

Day 17 Knowing Your Audience
Part 2, Tools for Knowing Your Audience, using Facebook, Twitter, Buzzsumo

Day 18 Using Twitter and photos
Twitter and using images

Canva

Free photos at Death to the Stock Photo

Day 19, Twitter, Instgram and YouTube, lots to learn here

Twitter article

Instagram article

YouTube article

Day 20 Be part of the discussion
Google Alerts, Buffer news and articles

Buzzsumo, great ways to find influencers

Day 21, Look for opportunities where you can guest blog to a similar audience

Day 22, Reach out to these Bloggers and offer some guest blogs on their topics

Follow screen size 1366×768

Amazon Announces Kindle Unlimited, Tips for Launching Your Book

July 29, 2014 Publishing Newsletter

Amazon Kindle announced a new direction for their books. They are releasing a monthly subscription service called Kindle Unlimited. Read this extensive post from Lets Get Visible for more details.
https://davidgaughran.wordpress.com/2014/07/20/kindle-unlimited-the-key-questions/

Brick and mortar bookstores aren’t dead, in fact that seem to be making a comeback. Watch this video of a panel discussion from the ABA conference on book stores and what they are doing.

Key points from the panel:
• Children’s books-big business
• People love series
• People love bundles
• Build your community

http://www.booktv.org/Watch/15830/2014+Book+Expo+America+Panel+Discussion+The+Future+of+Bricks+and+Mortar+Retailers.aspx

The two articles below are ment to give you an introduction to some of the things you can do to setup a book launch and promote your book. Even pulling out one tip will get your started.

Behind the scenes of a 20,000 download Amazon/Kindle book launch from Steve Scott’s blog. You might not do everything mentioned in this article but there are a lot of great ideas here.
http://www.stevescottsite.com/book-launch

Noah Kagan gives us a detailed article on how to get a #1 book on Amazon.
http://okdork.com/2014/05/07/10-marketing-tactics-to-net-41000-downloads-on-amazon/?hvid=14vIvT

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Also be sure to check out our How to Publish Your Book Facebook page for all the latest stories and news.

Book and Web Resources for Marketing and Selling Your Book

by J. Bruce Jones

I had a question the other day on what were some of my favorite book and web resources for learning about self-publishing, marketing and selling my book. Great question and glad to share. I am a huge supporter of the self-publishing movement and I look to others who are also.

Books
Kindle and even print books are so much more now that just books. They are lead generators for bringing people into your world. Most books don’t sell very many but that is ok because most of the money from selling books is really often from the other products you sell not the book. These include your workshops, programs, consulting, a wide range of products.

Here are several that I have read lately and really liked, all of these books are available on Amazon.com

Four of my favorite books on marketing and selling books

Four of my favorite books on marketing and selling books

Steve Scott of http://www.stevescottsite.com/, has an excellent website on marketing your e-products and has written a number of outstanding books on the topic. One of my favorites is his book on how to set up your Kindle book so that it is more than just a book. How to move readers around and into your other services.

61 Ways to Sell More Nonfiction Kindle Books, Steve Scott (Scott, 2013)

Johnny B. Truant and Sean Platt, http://realmandsands.com/, are two authors that have combined forces and write their books together. One of them comes up with the story outline and the other fills in all the details. They wrote an excellent book on how they think and run their business. The first half of the book is on story but it is the second half I really like. They talk about how they link books together so that readers are moved from one book to another.

Write. Publish. Repeat.: The No-Luck-Required, Guide to Self-Publishing Success, Johnny B. Truant and Sean Platt (Realm & Sands, 2013)

 Tim Grahl, http://outthinkgroup.com/, is another author/marketer that I follow. He wrote and excellent book on how successful authors are using online marketing tools to build their platform, connect with readers and sell books. He covers Permission, Content, Outreach, Sell, Track and Building your System.

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book, Tim Grahl, (Out:think, 2013)

The last book in this list is by Nina Amir, http://ninaamir.com/, http://howtoblogabook.com/, who I have just started to follow and have been very impressed with. She is the founder of HowtoBlogaBook.com. Nina comes from a more traditional publishing background and approaches book writing and publishing with a little more structure. Her approach is from an author/publisher, business plan point of view. I have just started reading her book The Author Training Manual, a lot of great information.

The Author Training Manual, Develop Marketable Ideas, Craft Books that Sell, Become the Author Publishers Want, Self-Publish Effectively, Nina Amir, (Writer’s Digest Books, 2014)

Websites
There are some great web sites to check out and subscribe to on how to make, market and sell your books. Here are just a few that I like

TheCreativePenn.com by Joanna Penn, Joanna is a British, NY Times best selling author who writes thrillers and non-fiction books. She also writes extensively on how to market books, how to write them, public speaking, all sides of the equation. She also does some excellent interviews with different authors and publishing leaders. She is someone to pay attention to.
http://www.thecreativepenn.com/

Another site that I like and is just packed with information is TheFutureofInk.com. TFOI is the efforts of Denise Wakeman and Ellen Britt along with a host of guest writers. TFOI is very much in the trenches for self-publishers. It contains lots of practical, easy to use information on writing and marketing your books. Its aim is to be the authority site for online entrepreneurs looking for information about digital publishing.
http://thefutureofink.com/

We also have Steve Scott’s site mentioned above, SteveScottSite.com. Steve’s site along with his books, are filled with great information on how to live an internet lifestyle. This lifestyle is often funded by your book publishing efforts. Very often Steve will research a topic and then put up a large post on the results. A recent one was an analysis of 17 different Kindle book marketing strategies. He really nailed it down to just one, build your email list. Great stuff.
http://www.stevescottsite.com/

I am also becoming a fan of Kimberley Grabas’s site YourWriterPlatform.com, how to build your following before the book deal. She really goes into some detailed information on all aspects of book marketing. Her current one on building your email list is amazing.
http://www.yourwriterplatform.com

Additional Resources
Most of the print-on-demand book sites also have a lot of information on publishing and marketing. I would subscribe to their blogs and newsletters. It is really in their interest to have your book sell as many as it can. This would include:

http://www.Createspace.com
http://www.Lulu.com
http://www.Blurb.com
http://www.BookBaby.com

 To receive my weekly list of publishing ideas and resources be sure to subscribe at BruceJonesDesign.com

Publishing Tuesday, 4/15/14, Public Domain Images and Book Marketing

A weekly list of ideas and news to help you Write, Edit, Design, Publish, and Market your books

Marianne Manthey of Design Your Own Blog.com has put together some excellent resources for Public Domain, Creative Commons and Royalty Free photos. It is always hard to find this info and these are pretty good lists.

Part 1: Public Domain Images
http://designyourownblog.com/blog-design-resources/the-big-guide-to-free-images-for-your-blog-posts-part-1-public-domain/

Part 2: Creative Commons Images
http://designyourownblog.com/blog-design-resources/the-big-guide-to-free-images-for-your-blog-posts-part-2-creative-commons/

Amazon Author Page
Amazon gives every author access to their own author page. It is an important part of your book marketing. Good post on the basic components of the page.
http://www.nessgraphica.com/amazon-author-page-your-own-promotional-billboard/

You can see my Amazon Author Page at http://www.amazon.com/J.-Bruce-Jones/e/B004MVGZ6Q

Launching Your Book
Getting your book off on a successful launch can often be super important to its success. This post by Katie Cross takes you through one writers efforts.
http://kcrosswriting.com/thoughts-on-a-book-launch/

Marketing Your Book
Most of my calls about book publishing lately have been about how to market a book once it is published. Unfortunately this might be to late. Ideally you should start the marketing the day your start the writing or even earlier. But if not here are 71 ideas to help get your book out there. This is a topic I will be writing more on in the future
http://www.yourwriterplatform.com/promote-and-market-your-book/

Print-On-Demand Publisher
Lulu.com, one of the major players in the Print-on-Demand world has been putting through some upgrades and changes. Read more about the updates
http://www.sys-con.com/node/3058504

Check out Lulu’s site
http://www.lulu.com/

I would love to hear about what is your big question about publishing your book? Please drop me an email or post a comment and I will see if I can answer it.

By Bruce Jones

How to Market Your Books or Interests Using a Facebook Event

By Bruce Jones

On Friday I virtually attended a very interesting web based event run by Bryan Cohen of Build-Creative-Writing-Ideas.com. Bryan ran an event on his website and on Facebook for 15 authors that wrote books on how to write and market your writing. What Brian did was connect with about 30 authors and ended up with a list of 15. He then put all 15 author’s books together on a page on his site, wrote a short blurb and set up a connection for each to their sales page on Amazon.com. Each author also dropped the price of their book to $.99 for the event. He called the event March to a Bestseller, A One Day Sale On Books for Authors,

Website book page for the March to Bestseller event, each book links to Amazon

Website book page for the March to Bestseller event, each book links to Amazon

Next he set up a Facebook event that ran for the entire day. The goal of the event was that you could meet and post questions to the authors or reply to questions being posted. You could connect with the authors and participants. It was kind of like a mini conference but held on line. Each author also spent several hours on Facebook answering questions. You can see the Facebook event page here, March to a Bestseller, A One Day Sale On Books for Authors.  I found out about this event from one of the participants, writer Steve Scott of SteveScottSite.com who I follow. Each author also sent out email notices to their followers about the event and what time they would be on-line. Looking at the FB page, 2,719 people were also invited, which I am assuming is from Facebook, with 647 people going to the event. Bryan featured each book during the day and also had questions for the authors that he had ready to spark discussions.

Facebook Event page for the March to a Bestseller Event

Facebook Event page for the March to a Bestseller Event

One of the questions I asked Bryan was if he had noted the Amazon sales rank of each book before starting and then after to see if it resulted in increased sales and rank. A number of the authors responded on Facebook and commented that their ranking and sales were jumping. This was a very cool event to watch and really opens up a great way to build awareness and community along with sales using a FaceBook Event and you website. From what he said it took him about 3 weeks to connect with each author and set everything up. It also gives you a strong message about the importance of building your email list and connections both with your followers and with other people in your community. The power of numbers. From an outsiders point of view I think this was a great success. It held my attention during the day. I bought a book and signed up on several of the authors websites. I think this kind of thing could be easily duplicated in any industry or group.

Followup for the FaceBook Book Event
Here is a follow up post by Bryan on the result of the Facebook book event, a great success by all accounts.
• 640 attendees
• 360-616 clicks on each book, over 6,000 clicks total (wow)
• 1,200 unique visits to his site
You can read all the details at Build-creative-writing-ideas.com

Self Publishing Platforms Compared

We all know about the Kindle Publishing Platform but there are many other self-publishing platforms, in this article by Ben Macklin of BMWBooks.com we learn about some of the others.

The following article compares eight self-publishing platforms:

  • Kindle Direct Publishing
  • Smashwords
  • Lulu
  • Book Tango
  • eBookIT!
  • BookBaby
  • Vook
  • Press Books

Amazon’s Kindle Direct Publishing (KDP) allows you to upload a Word (doc or docx),.mobi, epub, text, HTML (Zip), RTF and PDF file which they will convert into their own eBook format (.mobi). They accept files up to 50MB in size. The service is completely free, the interface is intuitive and simple and within 24 hours of a successful upload (manuscript and cover) your eBook will be published and available for sale.

The Kindle Previewer allows you to view your uploaded file to ensure it looks OK, and you can upload your file again if necessary. The author dashboard is also simple and easy to use for both editing your published eBook and viewing sales.

Amazon takes a 30% royalty cut on books priced between $2.99 – $9.99. For books priced out of that range or for buyers outside Amazon’s specified countries (like Australia) they take a 65% royalty cut on each book sale. Since Amazon is the biggest eBook player in town, you have to be on Amazon, either directly via KDP, or indirectly via the other services listed below.

KDP – Kindle Select: Kindle Direct Publishing offers authors the opportunity to enroll in their Kindle Select program. When your book is enrolled in the program it enables Amazon Prime subscribers to borrow your eBook. You receive a royalty on each borrow. The other nice feature of enrolling in the Select program is that within a three month period you are able to make your eBook free for up to five days. The advantage of this is that you can give your eBook a quick promotional boost. Each free download also raises your book’s ranking within its particular category, making it more visible as well as raising its ranking on Amazon’s search results. Furthermore, someone who picked up your eBook for free may review the book, which can then further promote the work.

The only disadvantage of the Select program is that you have to exclusively publish your book with Amazon within a three month period. So if your book is available elsewhere, you are required to unpublish it at that distribution point.

Smashwords is one of the largest indie eBook publishers in the world and your eBook will be distributed both on their website and through their premium distribution partners including Amazon, Barnes & Noble, Apple, Kobo, Diesel, Baker & Taylor and others, for free.

Smashwords only accepts Word (doc) files for upload and your doc will have to get through their notorious ‘meatgrinder’ which converts your Word document into numerous eBook file formats. Smashwords has very strict style guidelines outlined in their Style Guide so first time users of Smashwords have been known to pull their hair out in frustration (been there done that) because of seemingly minor issues.

However, once you know the drill, the service is very good and if you combine premium distribution via Smashwords as well as publishing via Kindle Direct Publishing, your eBook will be available across most of the major retailers, and there is no up-front cost. Smashwords takes a 15% royalty cut on eBooks sold from its site and author royalties from its distribution partners are in the range of 40% – 60%.

One note of caution: Smashwords does not accept a Word file that is over 5MB in size. If your manuscript is image heavy then Smashwords is not for you.

Smashwords – Coupons & PayPal payments: A nice feature of the Smashwords service is the ability to create a coupon. A coupon allows an author to offer a promotional price for an eBook over a time specified by the author. So the coupon is a unique code which the author can distribute to people on their website, Facebook page, Twitter or directly via email. Those receiving the coupon just input the code when purchasing the eBook to receive the promotional price. This can be a useful way to get or ask for reviews and track where potential readers are coming from. An additional nice feature for non-US residents is that book royalties can be paid via PayPal. This is not the case with KDP which issues foreign cheques, which cost $10.50 to cash and take near 30 days to clear.

Like KDP and Smashwords, Lulu enables you to publish an eBook for free, while they take a percentage of the eBook royalties (10% in Lulu’s case). They will also distribute your eBook for free to the usual suspects – Amazon, Apple, Barnes & Noble. But unlike KDP or Smashwords, Lulu offers a variety of services in addition to eBook publishing including, print on demand, cover creation, promotional services and more. It is a full service eBook and print-on-demand conversion, publishing, distribution and promotion outfit.

Its paid services start from about $199 and rise from there. Lulu also has international sites including UK, Ireland, Spain, Germany, France, Italy and the Netherlands.

Lulu – Range and Google Drive – Apart from Lulu’s shear range of services including, conversion, cover design, distribution, publicity and promotional services, Lulu has also partnered with Google to offer a One-Click Publishing app. The Lulu One-Click Publishing app lets creators collaborate with anyone on Google Drive, then easily publish content as a PDF eBook that can be sold or converted to a print book. While still early days, the app marks another advance in combining the cloud, apps and easy eBook creation and distribution.

BookTango is the eBook publishing wing of Author Solutions (a Penguin company). It is a relatively new service and enables you to publish and distribute your eBook for free and it takes no royalty cut. You receive 100% of royalties on eBooks sold on the BookTango site and 100% of net sales from its distribution partners. Its distribution partners include Amazon, Apple, Barnes and Noble, Kobo, Scribid, Google, Books on Board and Sony.

The upload formats accepted are Word but the nice feature of BookTango is that you can edit your document online. It provides basic online editing and error correction features to both ensure your eBook is formatted correctly but to enable you to enhance the look and feel. It is not as sophisticated as Vook in this regard, but the feature is free, so one can’t complain too much.

If you don’t want to do it yourself, you can pay $49 for BookTango to format your book and distribute it for you and there are additional book cover and promotion services you can purchase.

BookTango – Hollywood Book to Screen: BookTango offers a variety of paid publicity and promotional services including press releases, social networking assistance, video trailers and author websites. But if you have a spare $599 lying around and you think your book would translate well to TV or Film then BookTango offers a service which prepares your book so it is suitable for submission to a Hollywood database viewable by industry writers, agents, actors, directors and producers.

eBookit! provides the full suite of eBook and print on demand publishing services. I’ve not used the service before but examining the website closely suggests to me that the service has a more personal touch than the larger Lulu, with human formatters used and phone numbers available to call.

Paid services start at $149 to convert a Word doc to an ePub and distribution partners include Amazon, Kobo, Barnes & Noble, Google, Ingram, Apple and Sony reader. One of the unique features I saw were its audio book conversion service.

eBookIT! – Add an audio book with that: One terrific feature that eBookIT! offers is a conversion of your eBook into an audio book read by a computer generated voice. For $119 you can get your ePub file turned into an MP3 and distributed via Audible, Amazon and Apple iTunes. Now you might be thinking, computer generated voice, no way! But listen to the samples, they are not bad at all.

BookBaby has only been around a short while but now claims to be the world’s largest eBook distribution network of indie authors. Bookbaby has three main price points: $99 for distribution only (BYO ePub or Mobi file); $149 includes conversion plus distribution and $249 is its premium service.

It accepts Word, text, HTML, Quark, Pages, InDesign, RTF, PDF files for upload which it will then convert. They also offer book cover design services and author website and promotional services. While I’ve not used the service I’ve heard very good first hand reports. While they don’t offer a print on demand service, they do offer printing of books.

BookBaby – Accepts many file types, wide distribution:One nice feature I noted about BookBaby is that is accepts a wide variety of file types it can convert into an eBook, for example: Word (doc, docx), RTF, Text, HTML, PDF, InDesign, Pages and Quark. It also distributes is eBooks very widely: Amazon, Apple iBooks, Barnes & Noble, Sony Reader Store, Kobo, Copia, Gardners Books, Baker & Taylor and eBookPie. Of the self publishing services reviewed, BookBaby accepts the widest variety of file types and has the widest distribution network.

Vook allows you to upload your Word file and then edit and style your eBook online. It has a variety of design and styling features which can take a boring looking eBook into something much more attractive and professional. While BookTango also allows you to edit and style your book online before final conversion, the feature set of Vook is far superior and more user friendly.

To distribute your title via Vook’s website is free but to distribute (or to just get unwatermarked eBook files) costs $99. Distribution partners include Amazon, Apple and Barnes & Noble.

Vook – Add Design and Styling to your eBook: No other self publishing service offers the range of design and styling features that Vook offers and you don’t need knowledge of HTML to implement them. You can do DropCaps for first letter styling, utilise a variety of different fonts, adjust letter and line spacing, add colours and highlight boxes and add video to your eBook. Manipulating images within your book is also very easy with a nice drag and drop feature.

PressBooks is unlike all the other services reviewed in this article. It is essentially a Web service built on the popular blogging platform WordPress. If you are familiar with WordPress you will feel comfortable with PressBooks. Pressbooks recently changed from being completely free to having both free and paid features.

At the moment, PressBooks, does not accept Word uploads. If you have created your manuscript in Word then the process of using Pressbooks would be to cut and paste each individual chapter into the Pressbooks site and you can then edit your document online. While this may sound a bit cumbersome, it is relatively painless and the WordPress platform provides significant flexibility in design, styling, referencing and using images and multimedia.

Pressbook basically turns your book into a website and you then have the ability to export that website into PDF, ePub and XML. If you are interested in print on demand as well as eBooks then the PDF file exports are suitable for you to use on print on demand sites like Createspace and Lightning Source, which can save you considerable time having to format for print as well.

One note of caution: at the time of writing this article Press Books was only offering one trim size 6″x9″ and one font size (10 pt) for its print-ready PDF exports. So if you want a smaller or larger book with larger font, then Press Books currently doesn’t offer this flexibility. This, I believe will be changing shortly.

The first five books on Pressbooks are free and then there is a sliding scale starting at $20/mnth to $200/mth depending on how may books are hosted on the site. Distribution to the usual suspects is an extra $100 per book plus $25 per year.

PressBooks – Format once, export Web, eBook & Print: The best feature of Pressbooks is that if you want to publish both an eBook and a print-on-demand title then you only have to format once and you can export files that will be ready to upload to Amazon’s KDP and print on demand services from Createspace or Lulu. Plus, your book will have a dedicated website raising the book’s online ranking across Google search. You can also make your Web book private or publicly available for people to read.

Verdict

The decision of which service to use depends a little on how much or little formatting or converting you want to do yourself and how much you’d be happy to pay someone else to do. If you are confident in formatting your document appropriately (use my Step by Step guide to help) and want to pay as little as possible, then services such as Kindle Direct Publishing, Smashwords, Lulu and BookTango are for you.

If you want the flexibility of adding additional design, multimedia and styling features to your eBook then services such as Vook, PressBooks and to a lesser extent BookTango may suit.

If you want to self-publish both eBook and print on demand yourself then PressBooks will enable you to export an ePub file (for eBook) and PDF file for print on demand services such as Createspace and Lulu.

But if you just want someone else to do the whole thing then you can of course use BWM Books, BookBaby, eBookIT! and Lulu.

A final point:

No matter which option, or options you chose, it is worthwhile preparing your Word (or equivalent) manuscript so it is ‘upload’ ready. This will ensure the conversion process goes as smoothly as possible. My step by step guide is designed to assist you with this. This is available from the BWM Books website

Further information on self publishing can be found here http://www.bwmbooks.com/self-publish or follow me on twitter @bwmbooks

Article Source: http://EzineArticles.com/?expert=Ben_Macklin

Article Source: http://EzineArticles.com/7445296

“How to Publish Your Book” Releases Feb 15 in the Kindle Store

How to Publish Your Book, Beginners Guide

How to Publish Your Book, Available at Amazon.com

By Bruce Jones

I am pleased to announce the release of my newest book, How to Publish Your Book, A Beginner’s Guide for Print, Digital and e-Books. In this book I take you through an introduction and overview to self-publishing. The services, the different kinds of books you can create, the where, why and how. The power is in your hands and we can now publish, distribute and sell our writing around the world for almost no money or resistance. It is an amazing moment in time, and we can take advantage of it. This book shows you how.

How to Publish Your Book covers why you should self-publish, how you can make money from publishing your own books, and where you should publish. How to Publish Your Book talks about using the latest print-on-demand services like CreateSpace.com and Lulu.com for producing paperback, hard cover, photo and audio books. After discussing where to publish we turn to where to sell your book, the types of books you can make and then how you do it. The book also talks about the Kindle Comic Creator the new free application from Amazon that lets you publish graphic novels, comic books and children books super easy and very fast. After publishing and selling comes marketing and we have an overview of what to do before your start writing to build your platform and what to do after the book is out.

One of my favorite topics is how you can re-purposing of your content. Write it once and use it over and over in many different ways. We learn about some of the other product creation sites that you can use and how to extend your book.

In all of my books there is an extensive resource list of sites and services that you can use in creating your book and this continues that tradition. The list includes Layout and Design sites; including resources for; Clip Art, Color Palette Generators, Commercial Stock Photo Sites, Fonts, Online Photo Editing, and Public Domain Photo Sites. In the publishing resource we have Book Publishing, e-Book and Print-on-Demand Sites, e-Book Aggregators, and iPad publishing. Re-purposing Your Content includes; Blog Platforms, E-mail hosting, Google Resources, Video and Video Marketing, Photo Sharing, Single Subject Blog Sites and Social Media. The last section of the resources is about re-purposing your content, this section includes; Audio Recording Software, Screen Capture Software, Gift and Apparel Producers, Personal Broadcasting, Transcription Software, Video Distribution and Sharing, Web Based Screen Capture Software and Outsourcing.

How to Publish Your Book is available in the Amazon/Kindle Store. Shortly coming to print. Click here to see the Amazon page.

Types of Books You Can Create and Where to Make Them

By Bruce Jones

Books come in all kind of styles now, not just hardcover, but paperback, electronic, video, audio. Below is a list of just some of the kinds for books that you can create. Because you now control the rights you can easily move between styles of books. Below is a partial list of what you can do.

Print-on-Demand Books
CreateSpace/Amazon, http://www.createspace.com
Lulu.com, http://www.lulu.com
Blurb.com, http://www.blurb.com

E-books
Amazon Kindle, https://kdp.amazon.com
Barns & Noble, Nook, https://www.nookpress.com/
Kobo, http://www.kobo.com/writinglife
Smashwords, http://www.smashwords.com
iBook/iTunes, iBookAuthor

Photo Books
Photo book reviews, http://photo-book-review.toptenreviews.com/
Photo Book Girl http://www.photobookgirl.com/
Photo book of your FaceBook Page, record your life, https://www.mysocialbook.com

Kindle Enhanced Editions
Kindlebooks enhanced with audio and video, new Kindle/Amazon channel opening up. Amazon is pushing all these different formats together, Audio and Video books sell for much more than straight Kindle books. This is matching up with the new Kindle readers coming out.

Photo Books
Photo book reviews, http://photo-book-review.toptenreviews.com/
Photo Book Girl http://www.photobookgirl.com/

Mobile Phone and iPad Apps, at iTunes
Mosaic for iPhone http://heymosaic.com/
Book Creator for iPad http://www.redjumper.net/bookcreator/
Some good resources, http://www.edudemic.com/8-powerful-apps-to-help-you-create-books-on-the-ipad/

PDF
Locate a book or workbook, or a course on your own site and sell using e-junkie.com, Gumroad.com or PayPal. E-junkie.com and Gumroad.com both will host and store your pdf book file and accept payment. Basically they give you an online store without you having to do all the work. One advantage of selling your own pdf books is that you get to keep all the money.