Beta Release: 7 Steps to Publishing Your Book Course is Live

I am announcing the Beta release of my 7 Steps to Publishing Your Book Course. This course will be releasing over the next number of weeks as I complete the content. The course includes videos, handouts and worksheets. 7 Steps to Publishing Your Book is designed for the new or beginning author that has started or wants to start their book but just doesn’t know what to do next in putting it all together. One of the more common questions I get asked when I am consulting with authors is “Whats Next?” So during the course release I will be surveying members, getting feedback and adjusting so we build the kind of course that gets your books published up on Amazon. I hope you join in and learn how to publish your book.

To signup for the course please click here

The course is broken down into 7 Modules:

7 steps to publishing your book1. Your Best Tips, How to pull together the outline for your book and focusing on your subject.
Modules One video are up: Starting Tips to Get Your Writing Started and Building Your Platform.
2. Writing and Editing, expanding out your subject matter. Includes templates and worksheets. Video are up.
3. Design, Layout and Formatting the Interior of your book based on where you are publishing it, Kindle, paperback/CreateSpace/Amazon, local quick print or pdf. I have the Kindle Formatting the book interior videos and now complete and up. CreateSpace to come
4. Design, Layout and Formatting of the Cover for one of those 4 formats. Includes templates and worksheets. We have a pretty good case study set of videos on building a book cover for a CreateSpace paperback book with the author Ed Morneau. He stopped by and I was able to sit down with him and record the session
5. Publishing Your Book, File prep and getting your book ready for uploading, setting up your publishing accounts
6. Uploading your Book Files, step-by-step for Kindle and CreateSpace
7. Marketing your Book, Video and pdf on basic tips anyone can do to market their book is now up and also a two part video on building your book blog.

Bonus. Re-purposing your content for other products.

Course Update: Doing good, lots of video now in and I have move the course to a new membership site with some better organization

I am offering an entry level price while we are in Beta and that will rise as the modules become completed. Current price is $79.95

How to Market, Sell and Repurpose Your Video Content

Slides from a recent presentation I did at Bill Gentile’s Video Journalism Workshop held in Washington DC. My presentation is on what do you do after you have made a video story, or short documentary and want to expand its reach to the world.

We also broadcast this presentation live using Google Hangout On Air and recorded it on YouTube. Hangout On Air is a fantastic way to record your presentation or meeting or events and broadcast them to the world. And it is basically free to use.

How to Use Kindle Kid Creator to Publish Children’s Books

I did a video session last week with John Tighe on how to make Children’s Picture Books using PowerPoint and Kindle Kid Creator and sell them on Amazon/Kindle. It was a great session and a lot of fun. John Tighe is the creator of the Crush it With Kindle program and the Publish Position Profit podcast. Check it out

Check out John’s interviews with industry experts at publishpositionprofit.com

How to Make Children’s Picture Books for Kindle, New Video Course from Bruce Jones

I am pleased to announce the release of my new course on how to make children’s picture books for Amazon Kindle How to Make Children’s Picture Books for Kindle. The course takes you through the entire process of how I made the Animals Love to Play series of children’s picture books. Follow me and learn how you to can make kids picture books that you and publish and sell on Amazon Kindle.


Included in this course is also a special Quick Start Video that shows you how you can easily make and publish a book using Microsoft PowerPoint. Start with an idea and finish with a published book. It is really pretty easy and I show you how.

The online video course streams to your computer, smart phone or tablet. It includes 7 main videos, the Quick Start Video, transcripts, plus a couple of bonuses and a Facebook group all about how to make and publish your books. The course includes:

Quick Start Course Video, A special video for this course, in one hour I take your from idea to live Kindle book on Amazon. Your don’t have a lot of time or want the quick overview then watch this video first.

Video 1. Learn how I wrote and selected the images for the books, tips on how to buy affordable images

Video 2. I take you through the Design and Layout of a picture book

Video 3. Learn how to use Kindle Kid and Comic Creator to convert your picture book to Mobi format ready for uploading

Video 4. Learn how to upload your book to Amazon Kindle

All 5 Animal Books

Learn How I Made These Children’s Picture Books and You Can Do It Too

Video 5. This is the marketing video. Learn essential tips to getting exposure, making a book trailer video, marketing graphics, use Pinterest

Video 6. Having a home on the web for your book is essential. Learn how to build a book/author blog in this step-by-step video. Part 1

Video 7. Second half of the How to set up your book blog, some more advance tips. Part 2

Included with this course are pdf transcriptions of the course videos

Course Bonuses:
How to Publish Your Book, A Beginners Guide
, pdf book includes resource guide
10 Tips for Marketing Your Book Video plus companion pdf
How to Publish Your Book Facebook group, come join us now

For a limited time I am offering a special $50 discount off the list price. Use the code kidsbooks. To buy this course please click How to Make Children’s Picture Books for Kindle 

how to make children's picture books

Bruce Speaks to Thailand with the Video Workshop

I recently gave a presentation to students in Thailand over Skype for the Video Workshop with Bill Gentile, I talked about what you do after you have produced a video. This information also applies to your book. What do you do after you have published your book, how can you make more money with it, get more exposure, build more awareness. I am a co-producer of the online version of the Video Workshop with Bill Gentile and a regular participant in the live workshops, which are now held around the world. It was a great experience, my first with a translator. Bill produced a short piece on the session.

Bill Gentile wrote this about the experience and the talk
BANGKOK, Thailand, 15 December 2014 – So you’ve finished your video. Now, what do you do with it? How do you get it out there, in front of people, so it can have an impact? To answer these questions, I Skyped designer and Internet marketer Bruce Jones into the third day of our workshop in Bangkok.

Bruce attended my first ever Video Workshop in 2008. And we’ve collaborated ever since. He’s been a regular participant in my Video Workshops, either in person or via Skype. He produced my Essential Video Journalism Field Manual. He helped produce our ONLINE Video Workshops. He’s a trusted colleague and friend.

His participation in this most recent event was a highlight for all. Participants loved the information Bruce brought to the table. He helped me answer students’ questions about what they do with their videos once they are finished making them. This video is just a snapshot of the kind of material that Bruce covered.

On the last day of the workshop I showed students the Internet presence that I had built, in accordance with much of what Bruce discussed during our workshop. It was because of that Internet presence that the Thai Broadcast Journalists Association had found me on the Internet and asked me to come to Thailand in the first place. So the system really works.

This last workshop was a deeply gratifying experience. Students learned a new language. The visual storytelling language is universal. They learned how to make powerful, compelling videos. They learned how to Raise Their Voices with those videos. And they learned how to be heard, to have an impact, and to promote change.

They learned how to establish their presence on the Internet, using the videos they produced during our event. And they learned how to create community, to connect with other communities, to cultivate these communities, and to join the international dialogue about issues that are important to them, their families, their communities and the country they live in.
This is what I teach in my ONLINE Video Journalism Workshops (see http://videojournalismworkshops.com) and in my LIVE workshops (see http://videojournalismworkshops.com/live).

Teaching Students in Thailand for the Video Workshop with Bill Gentile

I had a great session recently delivering my presentation on what do you do after you have made a video and how to get exposure for your content and yourself for the Video Journalism Workshop that I am a part of. The presentation is called Market • Sell • Re-purpose. I did the presentation over Skype and with a translator for the journalism professionals in Bangkok, Thailand attending the workshop. This is my first time using a translator and you really have to think as you deliver your content. You need to be clear and concise. It all went well and the students asked great questions.

Teaching students in Bangkok, Thailand over Skype for the Video Journalism Workshop with Bill Gentile

Teaching students in Bangkok, Thailand over Skype for the Video Journalism Workshop with Bill Gentile

   Terrific job. The students were totally engaged, most of them taking notes the whole time, some with your web site on their computer screens. Really good stuff. You’ve taken them, and this workshop, to another level.

Your presentation was ordered and concise. Your answers were comprehensive and convincing. Beautiful work. Thanks so much.
– Bill Gentile

 

To learn more about the Video Journalism Workshop Online or Live programs with Bill Gentile please visit http://videojournalismworkshops.com

Marketing, Selling and Repurposing Your Video Content.

I recently gave a talk at Bill Gentile’s Video Workshop in Washington DC on what do you do after you have made a documentary video. How can you make money with it, how can you take the content further.

Market • Sell • Repurpose Your Video • Marketing Your Film or Documentary

Selling

The Traditional Ways of Distributing Your Film and Video Content
•    Documentary film festivals
•    Submit for awards
•    Pitch and sell to a network
•    Grass roots showings, small theaters or house party screenings
•    Education Licensing, school, libraries and universities, include a study guide

Web Based Marketing
•    YouTube and Vimeo
•    Social Media, FaceBook,Twitter-Vine, Instagram, KickStarter
•    Mailing Lists
•    Websites/Blogs
•    Product Launches, Jeff Walker, Product Launch Formula

Build Your Platform
•    Email List
•    Social Media Followers
•    People Who Buy Your Products
•    People Who Come to Your Events

Ideally you should start the marketing of your film before you start writing it. This usually entails building your filmmaker platform. A platform is essential for being an independent filmmaker. Your platform is your followers, people on your email list, your Facebook page. People that come to your events. Anyone that is connected to you in anyway. Some of your connections are stronger than others such as your email list. Your Twitter followers are connected but aren’t particularly strong. These are the people that will buy and watch your films. If you are really paying attention to building your platform, you should start the process the day you start working on your projects.

In reality very few do this. Most filmmakers finish their projects and then wonder how do I get it shown and then sell it. Or they are at the beginning of a project with a big pile of research and marketing is just not in their agenda.

In this section I will cover some basic simple steps you can take that will help give your films some notice.

Marketing

10 Tips for Marketing Your Film
1. Set up a producer/film blog/website,  a home port for your projects
The goal is to set up a central site for you and your films, lead people here and then link them back out to the sites you are using for distribution. Think of it like a wagon wheel.  The film blog/website is at the center and all of your marketing efforts are around the edge. This can be pretty easily done using a blog.

Google’s Blogger site will work very well. You can also use WordPress or Tumbler. There are many WordPress Templates available. Try to pick a relevant URL
– Have a general blogging page for posting about your film and what you are doing, keep fans up to date throughout the process.
– An about producer/filmmaker bio page, include quotes, contact info
– Project info page, trailer, maybe some key scenes, synopsis, specs, who is in the film, where to get it.
– Press/media page with images and sample bios and film descriptions. Descriptions and bios should be different lengths for different kinds of needs. Include sample questions for interviews
– Set up a resource page about your equipment, research, anything that might be useful to your fans.
– Opt-in form for collecting emails to build a mailing list.
– Sales Page, Have a BUY NOW button.

2. Build a mailing list using a sign-up box on your blog or website, give away part of your film, or make a short book on the project, or some other support material to help capture a name.
• Aweber – has auto-responders, very use, lot flexibility
• MailChimp –first 2,000 subscribers are free, no auto-responders

3. Produce a library of promotional content, jpg images of the film poster, 6” 4” 2” 300dpi and 72dpi. Make some stills of key sections to have at your ready for promotion. Come up with a standard filmmaker bio and film description text ready to go for a story or interview. Have several different lengths, 140 characters, 100 words, 500 words. If you are doing an interview send the bio and storylines to the interviewer. Also prepare some sample questions for the interviewer that you can easily answer. Make sure the branding all matches

4. Build out your social media presence, set up pages on the popular social media sites, FaceBook, Pinterest, Linkedin, Google+, Twitter and Instagram, be sure to crosslink between sites, with your sales site and your film/producer website. Post stills and videos on all these sites. A key task here is to make sure you have filled in all the contact info, description and any other boxes for every site you use. Be consistent with the names and numbers. Also have clear paths of contact for you and for how to buy your DVD or the site where you are streaming your video. Engage with your audiences, have two way conversations.

5. Setup your YouTube Channel and make a YouTube film trailer video for your project. How about a behind the scenes, people love watching these. Hosts interviews and scenes that didn’t make it into the film. When you post them have clear links to the sites that are distributing your film and for additional info about you. Have a call to action

Optimize Your YouTube videos a, add live http links, healthy descriptions, keywords and calls to action. Make an effective channel page. YouTube is the #2 search engine, make it work for you.

6. Put together a good press release, Include project descriptions, key people with short bios, release dates and any awards, very important-include your contact info and website, links for photos and trailer.

7. Rewrite all of your bios to include your project. “Bruce Jones, producer of the film “The Hills of Sample, Sample”, is a Boston based . . .” A finished project that is distributing changes how you present yourself, take advantage of it. Add your project title, and a link to your film sites, to your email signature line. Where ever your email goes it goes.

8. If you have a list or newsletter or any regular mailing, let people know your film is coming out or it is available and how to find it.

9. Add a picture of your poster or DVD to your business card, or at least put the name of it on your card.

10. Contact your local newspaper or other press organizations about your project. Maybe a trade publication for an industry group you are in.

 Slides from the presentation

Additional Marketing Ideas
11. Set up a film launch either locally or on-line. Run a virtual film tour with other websites and blogs. Start early building these relationships

12. If you are distributing and selling on Amazon fill out your Amazon Author Central page, connect your blog and add this page address to other websites where you are marketing.

13. Make some selfie pictures or have a photographer take bio pictures of you with your poster. Hold your poster or DVD case up, be proud, tie it to you.

14. Make up a pdf one sheet about the project, be sure to include the basic story, images from the film, add a filmmaker bio and add a page with an ad for the film with a direct web link to the sales page.

Resources lists, additional info, behind the scenes of how the film was written or additional experiences about the journey you went through, also work very well to get people to sign up to your mailing list.

15. Customer images on your Amazon sales page. Anyone can upload images to Amazon on the sales page that relate to the DVD. This is a great way to highlight shots from inside your film. You can add a lot of keywords and descriptive text to these images.

Filmmaker Blog
Filmmaker blogs or websites are a great way to promote your documentary. It gives you a central place to write about and highlight everything about the project. You can have excerpts, bios, resources, press material, everything you need to connect to your fans and readers. It is a central place to connect and contribute to your community.

You can blog out your project scene by scene or at least post sections or images from your film. This can be a very effective way to bring traffic to your site. Have a picture on the side of the DVD cover or poster and link it to the Amazon or wherever streaming sales page.

A producer blog should have the following components
•     Blog page for new posts and updating your fans
•     About Page, Filmmaker bio with contact info, and images
•     Project descriptions and links to sites for purchasing or showing of the film
•     Press Page with you and your crew photos, film poster photos-different sizes-ready for downloading, different length film descriptions and bios. The press page should also include interview questions to help out a reporter
•     Videos, film trailer, interviews with the key players
•     A picture of the film poster on the side of the blog that links to the sales page, BUY NOW
•     Opt-in box for your email list with some kind of free give away-lead magnet, the story of the making, book of images from the film, access to extended sections of the film, and resources.  Aweber, MailChimp,
•     Resources page related to the film
•     Calendar of events of places that you might be appearing at or showings of the film

Start connecting with other filmmakers that you like and as you get close to your launch set up a Virtual Film Festival. Each filmmaker in your networks writes a short article about your film and sends it out to their followers. These articles also make great blog content. Connect yourself with these filmmakers and cross promote your work. Google+ is very good for this

You can also run a “meet the filmmaker event on Facebook.” Post an extend excerpt for the event and then be there to answer questions. You can also run film festivals this way with other filmmakers.

Basic Tools
There are many tools that you can use to market your films. The sites listed below are just some of the popular ones.

Marketing Tools, Sites, Blog, Social Media
Google Blogger, WordPress blog, Tumbler, website
YouTube, Google+, FaceBook, Pinterest, Twitter, Linkedin

Mailing List Program for Collecting Email Names
Aweber, MailChimp, Constant Contact, Lead Pages

Selling Your Content
There are a number of ways to sell your film on-line. There are many sites that can stream your film on including Vimeo, VHX.com for pay. I am going to just focus on two for this talk, CreateSpace.com/Amazon and Gumroad.com

Web Based Selling
•    YouTube and Vimeo Pro
•    Video on Demand,
– Amazon’s Create Space, video-on-demand, streaming
– Vimeo Pro
•    VHX.com, distrify.com, fillim.com, filmbinder.com
•    iTunes
•    Gumroad.com, YouTube connection
•    DVD Distribution, either yourself or using Amazon CreateSpace print on demand
•    Watch the streaming video on demand rights to your film
•    Important to build your email list

CreateSpace.com and Gumroad.com
CreateSpace is the print-on-demand side of Amazon. Not only do they do books but they also distribute print-on-demand DVDs on Amazon. Use the power of Amazon to distribute you film.

CreateSpace can also stream your video through Amazon.

Basically you just send them a copy of your DVD, the cover artwork, fill out the descriptions and filmmaker info and you are ready to go. Use your blog and other marketing efforts to drive traffic up to Amazon for buying. Amazon distributes content worldwide.

Gumroad.com
Gumroad is an ecommerce platform that allows you to upload basically any electronic file and sell it, including a pdf, zip files, and mp4s. Gumroad takes care of all the ecommerce and downloading or streaming of the files. The charge is 5% + $.25. Gumroad has a number of selling options including pay what your want, discounts, and bundling of different kinds of media.

Gumroad also has a relationship with Youtube that allows for direct links from the surface of the video. This allows you to run video trailers, interviews, behind the scenes videos, etc. on Youtube and then offer a a direct link to the sales platform for selling the final product.

They also allows you to offer packages of lets say the video, with a book, support materials, behind the scenes videos, etc. all in one package.

Re-Purpose Your Content

Repurpose Your Film Content for Additional $ Opportunities
You have finished your documentary and it is published and selling. Congratulations! Now what? Well first is to keep up the promotional activities across all your social media and blog sites. Keep posting your progress and accomplishments on your blog. Talk about your film on Facebook, Pinterest, Twitter, etc.

What you have created with your documentary is one set of content. At the moment it is in video form, but it can be so much more. Take the audio track and produce podcasts with it, sell the on iTunes. Depending on the length it is one file or several. The average commute in the US is about 27 minutes, make your pieces work around the 20 minute length. This is a great way to bring in extended interviews or behind the scenes tales

Connect with ACX.com and Audible and you can sell it on Amazon as an audio file. Turn the film into chapters.

If you are putting together stories about the making of the film you can use Audacity. Audacity is a free recording and editing software for making podcasts or audio books. Audacity works on PC or Mac. To make an mp3 file you will also need to download a second piece of software but it is all pretty easy.

Take the audio files, transcribe them and make them into a book, add images from the film and you have a mini Ken Burns kind of project.

Depending on what kind of film you have produced, consider making a teacher workbook or discussion book that goes along with it. That would be cool. Education packages can sell for five to ten times the cost of the original film.

Or maybe you produced an informational film. Take it and create a PowerPoint presentation that gets uploaded on SlideShare and Linkedin. Take the PowerPoint and using Screenflow or Camtasia record it as a second video. Stream it on Amazon.

I hope you took photos of the areas that you went or the process of making the film, how about pulling them out and using them first off as content on your film blog. You can also use the art for calendars or mugs or all kinds of products at one of the print-on-demand products sites like Zazzle.com or CafePress.com? Take your images and create a children’s book version of your story.

It is all about repurposing your content. Create it once and use it over and over for different products.

All of this just emphasis the need for building your mailing list. More people you are connected to the more opportunities you have to sell your content.

Film Content Can be Turned into Any One of The Following Products:
• Physical Book
• E-Book/Kindle
• PDF book
• Workbook, worksheets, teacher lessons, study guide, educational material
• Audio recording of the film, mp3
• Audio program or course built around the film
• PowerPoint presentations
• Record the PowerPoint presentation and make a new video, preview on YouTube, link back to your sales site
• Annotated versions, director cuts, behind the scenes
• Webinar. Use some of these other products as a bonus or sell Seminars
• Google Hangout with other filmmakers or experts to discuss the film or topic
• Interviews and guest blog posts around your topic
• Video training courses around your topic.
• Cheat sheets, assessments, how-to sheets
• Take the photos or illustrations and make a picture book, children’s book
• Take the illustrations or photos and use the art on sites such as CafePress.com and Zazzle.com for products like t-shirts, mugs, clocks, pillows, etc.
• Use as content to start a monthly membership site or newsletter
• Resell the content for Private Label Rights or stock
• Film content can easily become blog posts or podcasts
• Build a resource guide to go with the film, readers love resource lists
• Break your film into sections and sell it as a series.
• Produce a course or workshop from the material,
• Use for consulting and lead generation for speaking opportunities
• Blog content.

Sites to Use for Creating Additional Products 

Gift and Apparel Producers. On Demand Manufacturing:
• CafePress. http://www.cafepress.com
• Zazzle. http://www.zazzle.com
• Spreadshirt. http://www.spreadshirt.com/
• Printfection. http://www.printfection.com

Sites for Creating and Selling Physical Audio, Video, and Print-On Demand Products
• CreateSpace, they are more than just books, http://www.createspace.com
• Speaker Fulfillment Services. http://speakerfulfillmentservices.com/
• ACX.com and Audible.com. http://www.acx.com
• Gumroad.com, perfect for selling digital products. http://www.gumroad.com

Courses 

• Udemy. http://www.udemy.com

Great ideas for re-purposing your content
http://coschedule.com/blog/repurpose-your-content/

Distributing Your Film
http://www.desktop-documentaries.com/distributing-your-film.html
http://www.filmmakingstuff.com/how-to-sell-your-movie-25-part-checklist/
http://www.backstage.com/advice-for-actors/backstage-experts/4-tips-marketing-your-indie-film/
http://www.beyondtheboxoffice.com/blog/film-distribution/online-film-distribution-101-download-or-stream-your-movie/

How to Make a Book Trailer Video with Your Smartphone

Learn how to make a book trailer video using your smartphone, iPhone, Android phone, iPad or any device that will record video and that connect to the web. In this video I take you through the easy steps. Your book trailer video should cover 4 basic topics and be 1 to 2 minutes long:

1. Who you are, you name
2. What you have got, the name of the book
3. What the book will do for you and what you will learn, use your Table of Contents to come up with your list of key points
4. What you want the viewer to do next, buy your book on Amazon.com, go to your website, give them a call to action.

Smart phone work great for making nice simple, one take video book trailers. The quality is great and if you record in a quiet place the audio will be just fine. You can always improve later but smart phones work very well for this purpose. The key is use the device that is in your pocket.

Key point for quality is to make your smartphone nice and stable, use a small tripod from a store such as Radio Shack or from a site like Caddiebuddy.com. Also turn off any radios or fans that might make extra noise.

To help you out I put together a couple of handouts that you can pick up at http://www.brucejonesdesign.com, just subscribe to our email list. Signup is over on the right, includes:

• Fast Start Video Tips, 12 tips for your YouTube Channel and Video
• Sample Video Scripts

Bruce Jones is the author of How to Publish Your Book, A Beginners Guide for Digital, Print, and eBooks, Available at Amazon.com
http://www.amazon.com/How-Publish-Your-Book–Books/dp/1497409802/

Caddiebuddy available at http://caddiebuddy.com/

Tripod was a Targus 7″ Tripod & Mount, Universal Portable Mount for SmartPhones, bought at Radio Shack, there are lots at Amazon.com also

Creating Simple Promotional Videos Using Your Smartphone

This past Wednesday the Boston Internet Marketing Meetup held a meetup on how to make simple promotional videos using your smartphone or whatever camera you have in your pocket. We had a great session and our goal was to have at least 5 participants make a simple video using a basic formula based off of the Frank Kern marketing model.

This is who I am
This is what I have got or offer
This is what it will do
This is what I want you to do next.

It was a lot of fun and we had some learning. One of our regular participants, Tom Beach of TheToolBox.com, offered to video tape the session which was super cool. Also check out our previous post for the free pdf handout of 12 Tips for setting up your YouTube Channel and your video.

Be sure to sign up over on the right for additional marketing handouts and information.

By Bruce Jones

Building a Marketing Platform for Promoting Your Book

By Bruce Jones: I had a nice question come in about how much time do I spend on the marketing side of my publishing business. I will doing a much more extensive post on this topic but for moment I thought I would answer this questions.

Question: How much overall effort every week (how much time are you spending each week) to promoting?

Answer: Bruce Jones

Thank you for your question. Different books get different amounts of efforts. My music books get an entire website. Take a look at http://www.acousticmusictv.com  I took my main book and set up a web page for each of the pages of the book. I then give away that graphic and drop ads around it. Most people don’t buy they just look so I reward people for coming to the site and then give them the opportunity to buy. I also drop music pages into Pinterest and a video for each book on YouTube. It took a while to set this all up, but now I don’t do that much. Maybe .5-1 hr a week. I need to do more and am starting to.

Originally it a couple of months to set each site up. But my plan was to make them flexible enough so that I could add additional books without to much effort. I built my Dreamweaver /website building knowledge watching YouTube videos. If you want the easiest way to build a website for promoting your books I would set up a blog using the Google Blogger platform. It is free and you can have a blog up in about 5 minutes. I have had many little blogs like this for my books or other things. They are really small websites wrapped into a blog.  Blogger works great for doing this.

I use the content from the books for my blog posts. If you aren’t doing Kindle Select you can use your content however you want. The Kindle Select program just wants you to have original copy only on Amazon while the program is going on. On the blog have an About the Author page, maybe a Resource page, Video page, keep it simple. Have lots of images.

For the map books I did a lot more work. Again setting up a website and then driving traffic using book ads on the side. You can do this also with a blog so you wouldn’t have to do the programing. I give a lot away to pull in traffic. Again on the map site, http://www.freeusandworldmaps.com it took a lot to set up but now maybe .5-1 hr a week. I am starting though to increase my efforts so I can get more sales. The map site also drives a lot of traffic to my pay map sites that have nothing to do with the books but basically sell the same maps in a different format.  I also drop in the coloring and some other books on the map site. I also try to do a quick video or two for each book.

managing your web, video, social mediasites

I would say I did a lot of work to set this all up and will most likely go back to a bit of work when I update but once it is up I don’t do all that much. On Pinterest I get a lot of notice for the music books in terms of repinning, the FreeUSandWorldMaps.com site also seems to get a lot of Pinterest traffic but I don’t seem to get notice of those.

I am a firm believer that to be a successful author these days you must work your web, email and social media sites. You can’t rely on Amazon to market your book until it becomes successful. You have to drive traffic to the books. All platforms are important, web, blogs, FaceBook, YouTube, social media, Pinterest, Twitter, email lists. Pick one for the home and then drive everything else there and then give a clear path to Amazon or  wherever you sell you books. If I had to pick I would say the websites are the best for traffic. Also keep the websites very simple and very open to Google. I don’t use any database or php driven sites. I just use straight html code. keep it as open as you can.

I would love to hear from you on how you market you books. Do your suggestions in the comment section. Also sign up for my new book on How To Publish Your Book where I cover these topics in more detail.