Beta Release: 7 Steps to Publishing Your Book Course is Live

I am announcing the Beta release of my 7 Steps to Publishing Your Book Course. This course will be releasing over the next number of weeks as I complete the content. The course includes videos, handouts and worksheets. 7 Steps to Publishing Your Book is designed for the new or beginning author that has started or wants to start their book but just doesn’t know what to do next in putting it all together. One of the more common questions I get asked when I am consulting with authors is “Whats Next?” So during the course release I will be surveying members, getting feedback and adjusting so we build the kind of course that gets your books published up on Amazon. I hope you join in and learn how to publish your book.

To signup for the course please click here

The course is broken down into 7 Modules:

7 steps to publishing your book1. Your Best Tips, How to pull together the outline for your book and focusing on your subject.
Modules One video are up: Starting Tips to Get Your Writing Started and Building Your Platform.
2. Writing and Editing, expanding out your subject matter. Includes templates and worksheets. Video are up.
3. Design, Layout and Formatting the Interior of your book based on where you are publishing it, Kindle, paperback/CreateSpace/Amazon, local quick print or pdf. I have the Kindle Formatting the book interior videos and now complete and up. CreateSpace to come
4. Design, Layout and Formatting of the Cover for one of those 4 formats. Includes templates and worksheets. We have a pretty good case study set of videos on building a book cover for a CreateSpace paperback book with the author Ed Morneau. He stopped by and I was able to sit down with him and record the session
5. Publishing Your Book, File prep and getting your book ready for uploading, setting up your publishing accounts
6. Uploading your Book Files, step-by-step for Kindle and CreateSpace
7. Marketing your Book, Video and pdf on basic tips anyone can do to market their book is now up and also a two part video on building your book blog.

Bonus. Re-purposing your content for other products.

Course Update: Doing good, lots of video now in and I have move the course to a new membership site with some better organization

I am offering an entry level price while we are in Beta and that will rise as the modules become completed. Current price is $79.95

Lets Make and Publish Your Book Today, This Month, Right Now!!!!

Publish Your Book TodayYes you can write and publish your book right now. It is not that hard, you can do it. Join me on the journey of getting your book done. I have been procrastinating building a course on how to publish your book. Well that has to stop and I have to get this done. I am putting my stake in the ground and am starting. We will do it together.

The course I am working on breaks down into 7 topics:
1. How to pull together the outline for your book, your subject
2. Writing and Editing, expanding out your subject matter
. Includes templates and worksheets.
3. Design, Layout and formatting the insides of your book based on where you are publishing it, Kindle, paperback/CreateSpace/Amazon or quick print
4. Design, layout and formatting of the Cover for one of those 3 formats. Includes templates and worksheets.

5. File prep and getting your book ready for uploading, setting up your publishing accounts
6. Uploading your book files, step-by-step for Kindle and CreatSpace
7. Marketing your book, basic tips anyone can do

Bonus. Re-purposing your content for other products.

The Beta version of the course is now live, 7 Steps to Publishing Your Book This Year

Replay of How to Market a Picture Book Webinar with Bruce Jones

I had ran a fun webinar this afternoon on How to Market a Picture Book Online. I ran it over Google Hangout which has improved a lot and makes this much easier.  Below is the replay. Thank you everyone who came and great questions.

Topics covered
In book marketing
Back of book marketing
Using a website and giving your content away to attract visitors
Video book trailers
Pinterest
Social media
Amazon Author Central
Book graphics for reuse
Local promotion, email signature, business card images
I included an offer for my new course How to Make a Children’s Picture Book for Kindle with a special discount code of kidsbooks for $50 off.

How I Built a $1,000/Month Publishing Business Using Amazon

I had the honor recently of being asked to contribute an article to the Make Market Launch It newsletter. MML is a great product creating program and a outstanding community to be part of. I have been a member pretty much since the beginning. They asked me to write an article recently about some of the publishing milestones I have obtained in 2014, and to share some of my book publishing secrets with the rest of our community. I thought I would also include them here for everyone else. To learn more about MML and see the original article please click here.

2014 was a great year for my publishing efforts. I had my best year yet for book sales, selling just over 3,600 books split over 32 titles, totaling over $11,000 in sales. My goal was to get to $1,000 in book sales per month, and I have now hit that for the last three months.

Blank Sheet Music BookMy best selling book, Blank Sheet Music for Guitar, sold over 1,000 copies. I also have some books that sold just one copy. Most of my sales come from my paperback books sold through CreateSpace/Amazon, using their print-on-demand service. I am completely in the non-fiction area of the market with books in music, geography, children’s, business and coloring, so I do much better with paperbacks then I do with Kindle.

Over the past few years I have learned a lot about publishing books, and I’d like to share a few of the major lessons I learned.

Lesson #1: Don’t Rely on Amazon

My number one bookselling tip is that you need to market your books outside of Amazon. Amazon will help, but it’s up to you to carry the bulk of the effort.

I sell books in five different markets but two of them make up most of my sales: 1) music instruction/writing and 2) geography. For both of these markets I have built websites that heavily highlight the content of the books and then drop ads in around the edges with direct links to Amazon.

Essential Chords for Guitar, Mandolin, Ukulele and BanjoFor my music books, I created AcousticMusicTV.com and featured one of my main books, Essential Chords for Guitar, Mandolin, Ukulele and Banjo. I created a web graphic for each page of the book, dropped in good descriptions (including alt tags, which search engines focus on) and ads along the sides, linked to Amazon.

The graphics attracted Google traffic and the ads on the sides generate book sales via Amazon. I also set up a mailing list and a 12-step auto responder series that gives away additional PDF samples of the book alongside a sales section linked to Amazon to drive even more traffic to my Amazon sales pages.

Notice that, although I don’t rely on Amazon to generate sales for me, all my marketing efforts do point there. My websites drive traffic to Amazon. All book videos have calls to action to buy the books on Amazon. All my Pinterest graphics are linked to their matching book on Amazon. I also cross-sell inside of my books. Each book highlights other books in the series. Everything points to Amazon, allowing me to concentrate all of the traffic I get on my sales pages on Amazon.

Lesson #2: Pay Attention to Research and Stats

When I have an idea for a book, I look at similar books and their reviews on Amazon. For my blank sheet music books, I discovered a couple of key things missing in many blank sheet music books—and I made sure these things were included in my books and highlighted in the sales copy.

Doing research can also help you discover a large market—for me, it was coloring books—so you can create books that people are already interested in buying.

Lesson #3: Focus on Volume

On the book publishing side of my business, I am well aware that I work in a world of 1% conversions—just like direct mail. You need traffic and lots of it. That is why I work so hard to make my content so easy to find and why I give so much away. I expect most people to look and not buy. But that doesn’t stop me from always rewarding the website visitor with what they are looking for, along with the option to buy a book.

For me, traffic numbers are super important. That’s where I focus my attention in terms of marketing and statistics and I constantly work on my website content to attract visitors.

Lesson #4: Keep Publishing

You just don’t know what is going to work—even with all the research and stats. You need to keep creating new books and continually publishing because, even when you’ve been doing this a while, you’ll still get surprised. I tend to find that the books you work on the most and the longest tend to sell the least. The books you get out quicker tend to sell more. Maybe when you work on a book for a long time, by the time you get it out you missed the trend? I don’t know.

My advice? Keep creating and publishing.

How to Make Children's Picture Books for KindleBruce just released his first online video course on “How to Make a Children’s Picture Book for Kindle.” Click here to learn more about the course.

About the Author
Bruce Jones
is a Boston-based graphic designer and has been selling products online since 1996. He is the author of over 32 books and many other products. To find out more about Bruce visit his website: http://www.BruceJonesDesign.com.

How to Market, Sell and Repurpose Your Video Content

Slides from a recent presentation I did at Bill Gentile’s Video Journalism Workshop held in Washington DC. My presentation is on what do you do after you have made a video story, or short documentary and want to expand its reach to the world.

We also broadcast this presentation live using Google Hangout On Air and recorded it on YouTube. Hangout On Air is a fantastic way to record your presentation or meeting or events and broadcast them to the world. And it is basically free to use.

ISBN Numbers, Do we need them, Yes or NO?, what are the and how do they work?

It is kind of mixed, ISBN which stands for International Standard Book Number and is manged by Bowker.com, and are the numbers that are used to track print books and help with distribution. You have to have one if you are going to be distributed to bookstores. They also indicate who the publisher is. They cost $125 each but you can reduce the cost if you buy a bundle of them. Most of the major print on demand companies, CreateSpace.com, Lulu.com, Blurb.com will supply ISBN numbers for free when you use their services, but you will have their name as the publisher. You can also buy them and use your own and the publisher will be your name. Kindle books don’t use ISBN numbers.

I think the decision comes down to if you are going to be a publisher or an author. If you are going to be selling physical books and distributing them through books stores then you have to have an ISBN number. If you are just going to stay on Amazon then you can use theirs. You can also do both, but distribution requires the number.

A couple of things to remember,
1. there aren’t a lot of book stores anymore and most book stores won’t take print-on-demand books from CreateSpace. If you are going in that business then maybe look at LightingSource.com for printing. You will be the distributor
2. Unfortunately most books don’t sell all that much so to taking a $125 hit right off the top might be the total sales of your book. Ouch.

What do I do? I just use the CreateSpace ISBN, it is way easier. I don’t really care who the publisher is, I just want to make books and sell them. You can always change, nothing is locked in, you retain all the rights to your books and content. Take the $125 and put it to marketing, especially on your first couple of books, then see what happens.

Ask questions at our FaceBook page, How to Publish Your Book

10 Tips on How to Make Your Blog Work for Your Marketing

Making Blogs Work for Your BusinessOne of my big points about marketing on-line and having a blog/website is that you can look at the stats and get a good sense of what people are interested in. Blogs generally work easier for this but websites work also especially if you add graphics with alt tags. I always recommend that you put out a variety of content on your topic and off your topic and constantly test and see what happens. You are crowd sourcing your content. We don’t know who we are, the world knows who we are. Our job is it try and figure how the world sees us and match ourselves up with that view. If we can match it can lead to great success.

The question is often why do this, one answer is to see what people like, market research.  But generally it is almost impossible to figure out why people come to our sites and what they want. Second is the ability to use this information and connect back with your visitors and advance our business. This article by Pat Flynn from his blog SmartPassiveIncome gives you the tools of what to do with these popular posts after people arrive. There are some great tips here.

10 Specific Strategies to Make Your ‘Most Popular Posts’ Work Even Harder For You
http://www.smartpassiveincome.com/most-popular-posts-work-harder-for-you/

How to Use Kindle Kid Creator to Publish Children’s Books

I did a video session last week with John Tighe on how to make Children’s Picture Books using PowerPoint and Kindle Kid Creator and sell them on Amazon/Kindle. It was a great session and a lot of fun. John Tighe is the creator of the Crush it With Kindle program and the Publish Position Profit podcast. Check it out

Check out John’s interviews with industry experts at publishpositionprofit.com