Publish Your Book

Learn How to Publish Your Book

Bruce Jones

Bruce Jones

Work with me and get your book published on Amazon. I am now accepting a limited number of new clients, lets get your book up on Amazon and selling. You can be part of my Book Publishing Coaching Program or just buy me for an hour to get unstuck.

Bruce helped me realize my life long dream of becoming an author! He helped me from beginning to end by giving me all of the information I needed to make it. His easy to follow steps took the stress out of the process and let me focus on what I was creating. What really sets Bruce apart is his marketing knowledge and commitment to your dreams. If increasing your odds of becoming a best-selling author is a goal, then Bruce is your man!
— Michele Lamoureux

Michele is the author of The Goddess Guide, 52 Weeks of Inspiration for Living a Happier Life, Available on Amazon.com

How Do We Work Together? Clients hire me at all stages of the publishing process. Where ever they are stuck, that is when I get a call. It can be at the “I have a big mess,” stage. It can be at “what category should I pick and how do I make a best seller?” “How do I upload my files to Kindle and CreateSpace/Amazon,” that is a common one. What I have found works best is to hire me for an hour and I help get you unstuck. You work one-on-one with me and learn how to move your book forward. You are going to do the work, I am going to show you how to take your book from manuscript to published author at where ever you are in the process. We will work over Skype or Google Hangout or Facebook Messenger, or depending where you are, in person. All these methods work.

And check out my new course on How to Make Children’s Picture Books for Kindle. Have you ever wanted to make a children’s book, well now you can and it is super easy. Learn how in my new course. Need more info ?

One of the most effective methods for spreading the word, establishing credibility and positioning your message is through blogging. But it takes more than just posting on a blog. Let’s assume you have a book you are promoting. Once you have the blog post completed, then it’s time to put some targeted effort into sharing the post. The more visibility the post receives obviously the more opportunity to sell the “thing” you have for sale.

Here are 17 ways to promote your book with a blog post:

  1. Promote your posts Rather than simply writing content for your blog, you will get much more traction by posting a bit of the content elsewhere in order to lead readers back to your blog postings.
  2. Send the first few paragraphs to your subscriber list with a “read full article” with the permalink leading back to the blog post.
  3. Post the permalink on social media. It’s likely you have several social media accounts. These are ideal places for you to position your blog posts.
  4. Take short snippets from your blog post and use those as tweets. Within a 5 – 10 minute period, you can literally write 25 tweets, if you simply take the content out of your blog post.
  5. Be sure to use hashtags to gain more traction. For example, if you have a book on dog training, you could use #dog #dogtraining #dogs as some of the hashtags.
  6. Post on Social Network groups you belong to that permit you to do so. Not all groups allow you to self-promote, so be sure to adhere to the group rules.
  7. Post the blog post to Slide Share. It’s amazing how quickly you can get hundreds of views for your posts on Slide Share. Invite readers to go to your blog to read more posts you’ve written.
  8. Post the full article on 3 – 6 top article directories. In the resource box you can direct readers back to your blog with something like, “For more articles by _____________ go to _____________.”
  9. Add your post to blog communities. There are plenty of locations that allow you to promote your blog post.
  10. Add images specific to the topic you are writing about. In the case of your book, an image of the book cover is always a great idea.
  11. Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.
  12. Keyword optimize your post and headline. This is essential for getting the most out of your efforts.
  13. Add video to your post. More and more every day, video plays an important role in gaining interest and traction for your efforts. A short 30-second video can do wonders for generating interest.
  14. Ask readers to take some type of action at the end of the post. This could be to leave a comment, opt in for something, buy your book or simply hit one of the social media share buttons. The more you can get readers to take an action, the better.
  15. Have various ways visitors to your blog can get on your subscriber list. Offering something that solves a specific problem will generate more opt ins than something that is too generic.
  16. Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.
  17. With high-trending topics, make the media aware of your post. You never know what can happen as a result. Include an invitation for other bloggers, media and those with a large reach to interview you for their podcast show, blog or be a featured expert on a telesummit.

Bottom line is this: your job is to do all you can to get the word out about your book, info product, or other digital product. The fact is you’re not selling the “thing.” You’re not selling the “thing.” You’re selling your message. via @KathleenGage Click To Tweet You’re actually using the “thing” as the vehicle for something bigger—your message. The packaging is only one piece to the puzzle.

  • Keep this in mind: if you don’t do all you can to get your message out, you are actually doing those who would benefit from your information a huge disservice. Unless they know about who you are, what you do and how you can help them, you cannot impact them in the least.
  • Are we missing anything? How do you promote the blog posts with your important message? Read the rest of this article on The Future of Ink:READ HERE.

Contact: 781-255-7171, Skype Bruce.Jones80, or use my contact form.

Who am I and Why Should You Pay Attention to Me?

I am the author and creator of 30 books and years of designing books for others, I know how to do it. I have a lot of experience designing, publishing and marketing books. My focus is self-publishing and am a huge supporter of using all the tools to do that. My books range from business books, music books, children’s books, coloring and text books. I have books on CreateSpace/Amazon.com, Kindle, Lulu.com and Blurb.com, hard cover, paperback and e-books, both pdf and electronic. Books can be a powerful marketing tool, let me help you bring yours to life.

Call 781-255-7171 or e-mail me and we can discuss your project and see if you are a good fit. Make sure you check out my interview by Keith Shannon of Instant Authority Expert.

Book Publishing Coaching Program

Books are the Dreams of Life

Books start with dream. For many people their book is the physical manifestation of a dream often carried for years. Books can be fiction, non-fiction, picture, children’s, how to, out of control or really structured, but they all reflect the internal hopes and dreams of their creators.

If you’re thinking about publishing a book, I totally recommend booking a call with J Bruce Jones,
It’s amazing how quickly your idea becomes reality. An absolutely amazing session with Bruce. Thank you for the clarity call today, if anyone knows how to self publish, it’s Bruce, so excited to get my book out to people who already demand it. It doesn’t have to be complicated. Bruce explains it in such an easy way.
My gift wrapping book and my book of inspirational poetry out soon. – Neelam Kaur Meetcha, Author of Gift Wrapping Ideas

Neelam quote on Bruce Jones publishing consultingI witness books changing people’s lives. It is the life of the writer that is changing. The book is the device that is transforming people from one place in their life to very often the place they want to be. The place they have held inside their hearts and are often afraid to to go. That place.

It is an amazing transformation. When I first started working with individuals who wanted me to help produce their books, it really surprised me. People would finish their book and take on new life directions. I kept looking at this and asking, “what am I really doing, getting a book published or fixing people’s lives?” But now that I see it all the time, I am starting to realize that I am just the person who is helping make all the details of book publishing work but it is the individual who is deciding to Just Say Yes in their lives and finally make the changes that they have wanted to do for so long. The book is the vehicle that enables the person to fulfill their dreams.

I was interviewed recently by Jenn Foster and Melanie Johnson of Hot Chicks Write Hot Books Podcast on publishing books.

We can take this journey together. Lets get started.

10 Steps for Creating and Publishing Your Book

I think this relatively new direction of self-publishing is just the coolest thing. Self-publishing has been around for years but more along the lines of vanity presses. Now self-publishing actually means you are the publisher and you are in control. For me this new era of self-publishing means print-on-demand though sites like CreateSpace.com/Amazon.com or Lulu.com or e-books through Kindle/Amazon or devices like the Kobo or Nook. We produce our books and we control them. We decide how much money we want to make, the rights and pretty much how they sell.

1. The Type of Book You Are Making One of the first decision you will need to make is what kind of book are your releasing. Is it a text only fiction book, a picture book, a non-fiction how to book, a children’s book, a paperback, an e-book, or both the list is pretty big. Depending on what you decide will determine where you publish and the process you will go through to make the book. With all of the options today you can very often pick several, and I recommend you do make different kinds of books. I often start with the print version and then move to e-book, but the other way around works fine also.

Are you stuck for ideas? I just found an amazing ideas generating website called Tweak Your Biz, drop in a word or phrase and it gives you tons of ideas for what to write. Pretty amazing, check it out here, http://tweakyourbiz.com/tools/title-generator/

2. Deciding on the Publishing Platform At the top of everyone’s list is Amazon.com. Pretty much the largest distributor of books on the planet. Amazon has two options. You can go with print-on-demand paperback through their CreateSpace.com division or e-book with Kindle. Some books work great on both platforms and some a little better on one. Kindle works great on books that are pretty much mostly text. But more and more picture books are going that way also. Generally most people recommend setting up your own book accounts on Amazon and for all of the other platforms using a service like BookBaby.com

3. Book Design and Production Book design and production involves the look and feel of your book. If you are going with a printed book you have tons of layout and design options to choose from. Depending on which platforms you choose you can really have a lot of fun with the design and layout. If you go with CreateSpace.com you are producing a black/white or color paperback. If you select a site like Lulu.com or Blurb.com you have many different binding, printing and cover options.

Going electronic you have the e-book or pdf routes, or both. E-book usually means a Mobi file on Kindle with Amazon.com or e-pub on sites like Kobo, Nook or iTunes. There are actually about 80 different platforms but most people focus on about 10. The e-book route can also be a little more limiting in terms of design but in terms of distribution it is global. It is amazing, one little text file and you can sell all over the planet.

Book design and production includes designing and laying out all your book parts. Cover, title page, table of contents, chapters, references, resources, bios, all the parts. It also means setting up all of your publishing and marketing accounts.

4. Developing Your Title

How to Publish Your Book, Beginners Guide

How to Publish Your Book, A Beginners Guide to Print, Digital and e-Books

Your title is one of the most important tasks you will undertake in finishing your book. Your title asks a question and should then answer it for the reader. If you are producing a non-fiction book we should know what your book is about from the title. Using Google, Amazon and YouTube search we should be able to narrow down your title ideas to a key phrase. Your book needs to stand on its own when you are not there to explain it.

5. Cover Designs Selling your books on-line these days usually means your readers will never pick it up. They won’t discover it in a bookstore or sitting on a shelf. It may never exist in paper. Very often all we get to see is a thumbnail of the cover. Making that cover work at a small size is super important.

6. Working with the Print-on-Demand Publishers and Amazon.com There are some technical aspects to book publishing and loading them up to the distribution sites is one of them. We work with you to produce your book in the correct formats for each site. Is it the right size, are the pictures set up correctly, are all the links for all your connections set up correctly. Is the cover graphic correct, are all the internal graphics linked right, do you have a good book and author bio description, how about your keywords. Each site is similar but different.

Today I had a one-on-one consultation by skype with J Bruce Jones to help me write my book. I learned so much helpful tips and how to actually get my book done in the right way. I am grateful for Bruce’s support and his generous time he gave me along with all the valuable advice as well as motivation! If you are starting your book, I highly recommend booking a time with Bruce so you get on the right path. Thank you so much Bruce! – Irene Tomoe Cooper, International Relationship Skills for Japanese Women, Amazon #1 Bestselling Author

7. Developing a Web-Based Marketing Plan Your book marketing starts almost the day before you need it. You start writing, you start marketing. Set up a blog, get your FaceBook group going, your Pinterest, your Twitter account, how about building your mailing list so that you have some fans ready to buy when you are done.

I was recently interviewed by Danny Flood of Open World Magazine on self-publishing and marketing your books. You can hear the entire interview at OpenWorldMag.com

8. Using Social Media, YouTube and Traditional Marketing Traditional advertising for self-published books is almost non-existing. It is all about Social Media and Video and Twitter. But some of the traditional marketing still exists and should be looked at when marketing your book. It is kind of the wild west out there in terms of what platforms to use and how to use them. And to make it more fun it changes everyday. My goal is to take you through this and get you set up on the main platforms Video Lesson: 10 Tips for Marketing Your Book Google Hangout On Air, An amazing tool for conducting live broadcasts and recording them on YouTube. Also called Livestreaming. Take your message to the world and sell your books at the same time.  One of the best videos on setting one up is by Ronnie Bincer called How Do I Start A Hangout On Air.

9. Developing Your Book Blog One of the most powerful platforms for marketing your book is having a book blog. On a blog you can talk about the characters, build a e-mail list, have your media kit and bio. Many people now write their books right in their blog, using all of their new content to attract Google, readers and fans. You blog becomes the center of everything about your book. It is the hub for all your social media and other marketing efforts. It is key and I guide you through the process of setting one up.

10. Re-purposing Your Content This is last but one of my favorites. You have written your book, you have all this cool new text, what else can you do with it. If you are making a non-fiction book about your business how about a workbook to go along with it. Take your book, record it and you have an audio book. Make a PowerPoint presentation, record it and you have a video. Are there images that can be turned into products on sites like CafePress.com and Zazzel.com. Could you turn the book into a course, our use it to attract consulting clients. The list goes on and on.

Program Investment

I Can Help You Get Your Book Published on Amazon

Books are powerful and by working with me we can bring your book to life. For more information call me at 781-255-7171 or email me from the Contact page.

Buy a Block of Time and Work with Bruce

To invest in my Book Publishing Coaching Program is $5,500 Not ready for the full program, that is fine, I also work with many clients on an hourly basis, buy a block of time. Are you stuck, have a particular issue or problem getting your book going or loaded up on Amazon? I am glad to work that way also, cost is $150/hr. The hourly rates can be applied to the full coaching program.

I work with clients around the globe from United Kingdom to Australia. How do we work? Usual with Skype, it is fantastic, as is Google Hangout. We can talk in person, use Facebook Messenger, or share screens and send files back and forth. The phone works too, 781-255-7171.
Skype: bruce.jones80

Be sure to join our Facebook How to Publish Your Book Group, great sharing going on over there and a great place to ask questions.

Disclaimer: Bruce Jones Design Inc. and Bruce Jones offers no representations, warranties or guarantees verbally, in writing or otherwise regarding specific earnings or results. Results for each person may significantly vary. None of the individuals represented have been paid or otherwise compensated. None of the case studies, testimonials or reviews have been scripted and are true and accurate to the best of the knowledge of Bruce Jones Design Inc. and Bruce Jones