Building Your Self-Publishing Platform and Making Money from your Book

Slides from a presentation that I did with the Boston Internet Marketing Meetup

Building Your Self-Publishing Platform and Making Money from your Book

The presentation covered these topics

  • Making Your Platform and building Your Followers
  • Marketing Your Book Before and After Your Publish
  • Publishing Your Book
  • Build Your Platform
  • Build Followers
  • Stats, Research, Test
  • Pre-Marketing Your Book
  • Post Marketing your Book
  • Marketing Platform
  • Print-on-demand
  • PDF, E-book, Mobie, ePub
  • Re-Purpose Your Content

Slides

  • 1. Building Your Self-Publishing Platform and Making Money From Your Book J. Bruce Jones
  • 2. 3 IMPORTANT THINGS TODAY, WE’RE GOING TO DISCOVER • Making Your Platform and Building Your Followers • Marketing Your Book Before and After You Publish • Publishing Your Book
  • 3. Book Facts • In a USA Today article, 82% of all Americans want to or intend to write a book some day • Most book never sell more than 150 copies • Almost 900,000 books were self published last year • Amazon only sells 7-10% of all books sold in the US • 40 Million iPads sold in 2011, 100 Million+ iPhones • Millions of Kindles, 5.9 Billion mobile subscribers
  • 4. Benefits of Self-Publishing • Control Over Your Book and Rights • Speed to Market • More Money
  • 5. Publishing Trends • Definition of a Book Has Changed • Book Stores and Publishers Will Loose Influence • E-books, Self-Publishing Will Continue to Grow
  • 6. Personal View Your success as an author or publisher will depend on your ability to manage your on-line and social media platforms
  • 7. Lesson 1. Making Your Platform And Building Your Followers • Build Your Platform • Build Followers • Stats, Research, Test 
  • 8. Blog Platform
  • 9. Web Site Platform
  • 10. Social Media Platforms
  • 11. Email Signup Box and List
  • 12. Review Your Stats for What Content is Popular
  • 13. Feed the Information Back Into Your Posts
  • 14. What are the Popular Keywords
  • 15. Social Media Stats
  • 16. Researching Your Book on Amazon
  • 17. Study the Titles and Covers
  • 18. Study the Descriptions
  • 19. Study the Rankings
  • 20. Study the Reviews
  • 21. Study the Table of Contents
  • 22. Lesson 2. Marketing Your Book • Pre-Marketing • Post Marketing • Marketing Platform 
  • 23. Blog Platform with Links to Amazon
  • 24. Web Platform with Links to Amazon
  • 25. Good Titles and Book Descriptions on Amazon
  • 26. Look Inside, Customer Images
  • 27. Google Images with Clear Links
  • 28. YouTube Book Reviews
  • 29. Social Media Platform
  • 30. Lesson 3. Publishing Your Book • Print, Print-on-Demand • PDF, E-book, Mobie, ePub • Re-Purpose Your Content
  • 31. CreateSpace.com/Amazon.com
  • 32. Standard Industry Sizes
  • 33. Custom Packages Available
  • 34. CreateSpace Dashboard
  • 35. LuLu.com – Publishing Options
  • 36. Blurb.com – High Quality Printing
  • 37. E-Junkie – Sell PDFs and E- books from Your Site
  • 38. e-Readers iPad, Kindle, Kobo & Nook
  • 39. Kindle Direct Publishing
  • 40. E-book Distributors Smashwords.com, Bookbaby.com
  • 41. Re-purpose Your Content into New Products • Audio Version, CD Rom, Mp3 • Video or DVD Version • Educational Products, Webinars, Teleseminars • Workbooks • Additional Editions, Spinoffs, Follow-up Books • Newsletter • Retreats, Conferences, Workshops • Certification Programs • Coaching and Consulting • T-shirts, mugs, bags, calendars
  • 42. CreateSpace – Audio, DVD, MP3
  • 43. Use Your Platform to Promote
  • 44. Recap – Make, Market, Publish • Making Your Platform and Building Your Followers • Marketing Your Book Before and After Publishing • Publishing Your Book
  • 45. Sign Up and Receive Publish Reference Book bruce@bjdesign.com