I subscribe to a cool website on video marketing and sales called How to Sell Your Video.com lots of great advice from a couple that actually lives it. This week they sent out an excellent post on getting your email marketing ready for the holidays. One of the major points they talk about is that it use to take 6 to 7 email messages to a customer to make a sale, now it takes something like 20 emails. Clearly something that you need an Autoresponder system for. Check out aweber.com they are great for that.
This post has lots of great tips that you can incorporate today into your email marketing to help boost your results, well worth the read. Some of them include:
- Use a calender to plan out the schedule, especially if you are sending out 20 emails
- Be consistent with them, mail on a regular basis
- Use an autoresponder
- Set up a toll free number, they are getting pretty cheap these days
- Make every email meaningful
An lots more. To read the entire post, click here.