The Bottom Line in 3 Steps to Stand Out Online
First: Cultivating visibility on line is a process of putting yourself and your content out on a variety of platforms with a variety of active and passive techniques that get you in front of the people and organizations that need to know about you. The content must be original. It must matter to your readers, with all the i’s dotted and the t’s crossed and it must be accessible to the search engines with clear links back to you, your business or organization.
To be successful, this process takes constant and consistent effort across many different platforms over a long period of time. You must also be able to measure the content and know where you are starting from, what is happening and then adjust, and do again.
Second: It is essential to build market leadership and connections to the leaders and organizations in your market. The goal is to go from following the market to leading the market and becoming an authority in it.
Third: One of the results of the first two stages is that you develop exposure, products and services that you can promote and sell in your market.
We live in an amazing time; For almost no cost at all, we can spread our message around the globe. Everyone, from the biggest companies to the smallest one man businesses, gets access to the same pieces of real estate, the same basic web page, video sites or social media platforms to send out their messages. What we do with it is up to us and how hard and smart we want to work, but we all can do it.
An excerpt from our newest book, How To Stand Out Online, available at Amazon.