PMS Pantone and Process Color Printing is the subject of episode 3 of the Bruce Jones Design Show. Bruce talks about what PMS colors are, how Process Colors Work also includes this show’s Blog Idea on writing about your elevator speech.
Pantone (PMS) is a system of formulated colors that can be printed anywhere in the world and have consistent results. Process colors are colors made up using the 4 Process inks, Yellow, Cyan, Magenta, and Black. The show talks about the guide books for figuring out colors
This episode’s Blog Idea is to write out your business’s elevator speech, a one sentence version and a :30 second version and post it on your blog. This quick paragraph also works great for your Linkedin page or on you Facebook page.
The printing reference book Pocket Pal: A Graphic Arts Production Handbook and the Pantone Coated and Uncoated swatch guides are available at Amazon.com or in your local graphic arts supply store.