Slides from a presentation that I did with the Boston Internet Marketing Meetup
Building Your Self-Publishing Platform and Making Money from your Book
The presentation covered these topics
- Making Your Platform and building Your Followers
- Marketing Your Book Before and After Your Publish
- Publishing Your Book
- Build Your Platform
- Build Followers
- Stats, Research, Test
- Pre-Marketing Your Book
- Post Marketing your Book
- Marketing Platform
- Print-on-demand
- PDF, E-book, Mobie, ePub
- Re-Purpose Your Content
Slides
- 1. Building Your Self-Publishing Platform and Making Money From Your Book J. Bruce Jones
- 2. 3 IMPORTANT THINGS TODAY, WE’RE GOING TO DISCOVER • Making Your Platform and Building Your Followers • Marketing Your Book Before and After You Publish • Publishing Your Book
- 3. Book Facts • In a USA Today article, 82% of all Americans want to or intend to write a book some day • Most book never sell more than 150 copies • Almost 900,000 books were self published last year • Amazon only sells 7-10% of all books sold in the US • 40 Million iPads sold in 2011, 100 Million+ iPhones • Millions of Kindles, 5.9 Billion mobile subscribers
- 4. Benefits of Self-Publishing • Control Over Your Book and Rights • Speed to Market • More Money
- 5. Publishing Trends • Definition of a Book Has Changed • Book Stores and Publishers Will Loose Influence • E-books, Self-Publishing Will Continue to Grow
- 6. Personal View Your success as an author or publisher will depend on your ability to manage your on-line and social media platforms
- 7. Lesson 1. Making Your Platform And Building Your Followers • Build Your Platform • Build Followers • Stats, Research, Test
- 8. Blog Platform
- 9. Web Site Platform
- 10. Social Media Platforms
- 11. Email Signup Box and List
- 12. Review Your Stats for What Content is Popular
- 13. Feed the Information Back Into Your Posts
- 14. What are the Popular Keywords
- 15. Social Media Stats
- 16. Researching Your Book on Amazon
- 17. Study the Titles and Covers
- 18. Study the Descriptions
- 19. Study the Rankings
- 20. Study the Reviews
- 21. Study the Table of Contents
- 22. Lesson 2. Marketing Your Book • Pre-Marketing • Post Marketing • Marketing Platform
- 23. Blog Platform with Links to Amazon
- 24. Web Platform with Links to Amazon
- 25. Good Titles and Book Descriptions on Amazon
- 26. Look Inside, Customer Images
- 27. Google Images with Clear Links
- 28. YouTube Book Reviews
- 29. Social Media Platform
- 30. Lesson 3. Publishing Your Book • Print, Print-on-Demand • PDF, E-book, Mobie, ePub • Re-Purpose Your Content
- 31. CreateSpace.com/Amazon.com
- 32. Standard Industry Sizes
- 33. Custom Packages Available
- 34. CreateSpace Dashboard
- 35. LuLu.com – Publishing Options
- 36. Blurb.com – High Quality Printing
- 37. E-Junkie – Sell PDFs and E- books from Your Site
- 38. e-Readers iPad, Kindle, Kobo & Nook
- 39. Kindle Direct Publishing
- 40. E-book Distributors Smashwords.com, Bookbaby.com
- 41. Re-purpose Your Content into New Products • Audio Version, CD Rom, Mp3 • Video or DVD Version • Educational Products, Webinars, Teleseminars • Workbooks • Additional Editions, Spinoffs, Follow-up Books • Newsletter • Retreats, Conferences, Workshops • Certification Programs • Coaching and Consulting • T-shirts, mugs, bags, calendars
- 42. CreateSpace – Audio, DVD, MP3
- 43. Use Your Platform to Promote
- 44. Recap – Make, Market, Publish • Making Your Platform and Building Your Followers • Marketing Your Book Before and After Publishing • Publishing Your Book
- 45. Sign Up and Receive Publish Reference Book bruce@bjdesign.com
