Make stuff, sell stuff

How to Market Your Book Course with the Small Product Lab from

Ok I am trying again. I recently participated in the first Small Product Lab 10 day product development project from That product was the How to Build a Facebook Group and it is almost done. I will finish it, life got in the way. I have been working on my big 7 Steps to Publishing Your Book Course which is just about finished up, editing the final videos. But it is huge course with around 60 videos. Tons of content, everything I know about publishing.

What I thought to do is to pull out some sections of that course and release some more focused, smaller learning. I put together a great module on book marketing called, How to Market Your Book with a book marketing check list, How to Create a Best Seller, and about 7 videos. With some re-branding and changing the video intros I could create a smaller, more focused course., which is this fantastic site that I use it all the time  for hosting small products of mine is running their third Small Product Lab. This would be a good motivator for releasing the product. Gumroad has a lot of training and information on how to make and sell products. Gumroad is an amazing site, what they do is host, deliver and handle all the back office ecommerce stuff for anything that you want to upload and sell.

The project lays out like this. Ten days, ten actionable lessons. Here’s the Gumroad game plan

Course Outline

  • Sept 28, What’s your product?  how to market

My product is called How to Market Your Book. is has 7 videos plus 2 bonus videos on how to make a book blog. The videos are based on my years of experience and what I have learned about marketing books. There are a million ways to go and it is one of the things that makes the process so confusing. I will also include a couple of handouts.

my quick course description
Learn the steps to marketing your new book. This course covers pre-book release marketing, book launching, how to get an Amazon bestseller and building your platform and media kit.

  • Sept 29, Plan, research and outline
  • Sept 30, Set up your profile
  • Oct 1, Start Marketing
  • Oct 2, Package it up
  • Oct 3, Work, assess, breathe
  • Oct 4, Decoding the pricing puzzle
  • Oct 5, Prep for launch day
  • Oct 6, Partner up
  • Oct 7, Reach out
  • Oct 8, Launch day!
  • Oct 14, Winner and honorable mentions announced