Make stuff, sell stuff

17 Ways to Promote Your Book with a Blog Post

Blogging your book


Promote your posts. Rather than simply writing content for your blog, you will get much more traction by posting a bit of the content elsewhere in order to lead readers back to your blog postings.

Send the first few paragraphs to your subscriber list with a “read full article” with the permalink leading back to the blog post.

Post the permalink on social media. It’s likely you have several social media accounts. These are ideal places for you to position your blog posts.

Take short snippets from your blog post and use those as tweets. Within a 5 – 10 minute period, you can literally write 25 tweets, if you simply take the content out of your blog post.

Use hashtags to gain more traction. For example, if you have a book on dog training, you could use #dog #dogtraining #dogs as some of the hashtags.

Post in and on Social Media groups you belong to. Check to make sure the permit you to do so. Not all groups allow you to self-promote, so be sure to adhere to the group rules.

Post the blog post to Slide Share. It’s amazing how quickly you can get hundreds of views for your posts on Slide Share. Invite readers to go to your blog to read more posts you’ve written.

Post the full article on 3 – 6 top article directories. In the resource box you can direct readers back to your blog with something like, “For more articles by _____________ go to _____________.”

Add your post to blog communities. There are plenty of locations that allow you to promote your blog post.

Be sure to add images specific to the topic you are writing about. In the case of your book, an image of the book cover is always a great idea. is a great resource for royalty-free images

Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.

Keyword optimize your post and headline. This is essential for getting the most out of your efforts.

Add a video to your post. More and more every day, video plays an important role in gaining interest and traction for your efforts. A short 30-second video can do wonders for generating interest.

Ask readers to take some type of action at the end of the post. This could be to leave a comment, opt-in for something, buy your book, or simply hit one of the social media share buttons. The more you can get readers to take action, the better.

Have various ways visitors to your blog can get on your subscriber list. Offering something that solves a specific problem will generate more opt ins than something that is too generic.

Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.
With high-trending topics, make the media aware of your post. You never know what can happen as a result. Include an invitation for other bloggers, media, and those with a large reach to interview you for their podcast show, blog, or be a featured expert on a virtual summit.

• To learn more about publishing your book, check out my latest book, Self-Publishing SECRETS, Create, Publish & Launch Your Book