Building your author platform is one of the most important things you can do to sell your book. This is where your initial sales will come from. If you are doing a book launch, these are the people who will give you that bestseller. These are your fans.
Your author platform is all how people connect with you. Some are just loose social media connections, some are stronger and are on your email lists, and the strongest are actual buyers of your stuff and then your family, friends, and co-workers. They are all the people who are all connected to us in some manner and might buy our books.
Marketing Starts the Day You Start Writing Your Book
Ideally, marketing and selling your book starts the day you start writing it. We often don’t even know we are writing a book when we assemble content. But the key is to reach out to the world with your ideas as soon as you can. For most people, this is a hard concept to get our heads around. We don’t know what we are writing and we rarely want to release anything until we feel it is perfect. But to gain exposure and to build our author platform, we need to release content as early as possible. It doesn’t have to be perfect.
In-fact it most likely will not be. But it takes a while for the world to find us and connect with us. If we release our ideas and content, Google will notice and start sending people our way if we give them a place to send fans to. The goal is to build an audience of fans who know and like us and who are there when we release our books.
Building your author platform is a long-term game. It is something you always need to be doing.
More to come…
Excerpt from How I Made $322,650 Selling Books on Amazon by J. Bruce Jones
J. Bruce Jones is an author and creator of over 50 books. Bruce teaches self-publishing authors how to publish their books. To learn more about Bruce’s latest project, How I Made $322,650 Selling Books on Amazon click here.