Make stuff, sell stuff

The 4 Pillars of Book Marketing, S1 E3


S1 E3, The 4 Pillars of Book Marketing

Pillar 1: Using Your Book’s Content to Sell Your Book 

  • Build an online presence for your book
  • Break up your book’s content and post on your platforms
  • Add clear links and ads to Amazon to buy your book around your content
  • Use your text, images, video, and audio, create clear, descriptive titles
  • Build a world about your subject
  • Using analytics and stats to understand your book and your market

Pillar 2: Make Noise and Spread Awareness, Power of Social Media  

  • Spread your content using social media and online platforms
  • Cross-promote your content across the web, social media buttons
  • Drive traffic to your online platforms and to Amazon
  • Create clear links to buy
  • The Barriers have fallen, Publishing, Marketing, Advertising, Broadcasting, Distribution
  • Resistance has fallen, Zoomification of the world
  • Buying on video

Pillar 3: The Many Ways of Selling Your Book

  • Amazon is your store, but there are many more ways to sell
  • Selling in your book, cross promote, back of book, chapters
  • Selling online, bios, social media, websites
  • Selling in the real world, conferences, stores, biz cards, your packages
  • Repurposing your content for greater profits

Pillar 4: Making Your Book Easy to Buy

  • Be obvious in your world, have clear links to buy
  • Run the Amazon thumbnail cover and 3 search engine tests
  • Amazon is your store, understand the sales page and its tools
  • Amazon Author Central Page, your Amazon home


J. Bruce Jones is the author and creator of over 50 published books. His latest book is How to Sell Your Book, How I Made $322,650, and Sold 34,605 Books on Amazon, the Inside Secrets.

The book is available at:

Amazon Paperback:
Amazon e-Book:
PDF Copy of the Book with Bonus Content: