S1 E3, The 4 Pillars of Book Marketing
Pillar 1: Using Your Book’s Content to Sell Your Book
- Build an online presence for your book
- Break up your book’s content and post on your platforms
- Add clear links and ads to Amazon to buy your book around your content
- Use your text, images, video, and audio, create clear, descriptive titles
- Build a world about your subject
- Using analytics and stats to understand your book and your market
Pillar 2: Make Noise and Spread Awareness, Power of Social Media
- Spread your content using social media and online platforms
- Cross-promote your content across the web, social media buttons
- Drive traffic to your online platforms and to Amazon
- Create clear links to buy
- The Barriers have fallen, Publishing, Marketing, Advertising, Broadcasting, Distribution
- Resistance has fallen, Zoomification of the world
- Buying on video
Pillar 3: The Many Ways of Selling Your Book
- Amazon is your store, but there are many more ways to sell
- Selling in your book, cross promote, back of book, chapters
- Selling online, bios, social media, websites
- Selling in the real world, conferences, stores, biz cards, your packages
- Repurposing your content for greater profits
Pillar 4: Making Your Book Easy to Buy
- Be obvious in your world, have clear links to buy
- Run the Amazon thumbnail cover and 3 search engine tests
- Amazon is your store, understand the sales page and its tools
- Amazon Author Central Page, your Amazon home
J. Bruce Jones is the author and creator of over 50 published books. His latest book is How to Sell Your Book, How I Made $322,650, and Sold 34,605 Books on Amazon, the Inside Secrets.
The book is available at:
Amazon Paperback: https://www.amazon.com/gp/product/B08T43FPWS/
Amazon e-Book: https://www.amazon.com/How-Sell-Your-Book-Secrets-ebook/dp/B08T8H7WY6/
PDF Copy of the Book with Bonus Content: https://gum.co/FloHh
