Make stuff, sell stuff

How Do You Create Your Product, Tools, and Resources?

looking for your audience


Creating a workbook, tools, and resources can be a great way to monetize your book’s content and provide additional value to your readers. But where do you start? Here are a few steps to help you create effective and valuable products from your book.

  1. Identify your target audience: Who are you creating products for? Understanding your audience will help you determine what types of products will be most appealing and valuable to them. Consider the people who have bought your book, as well as any community or group you may have, such as an email list or social media platform. Remember that we live in a global community, so there are 3 billion potential customers worldwide.
  2. Evaluate your content: The gold is in your book. What types of content do you have available to turn into products? Consider the key lessons, information, training, etc. that you are writing about. Think about the format, length, and topic of your content, as well as any unique insights or expertise you can offer. As you write your book, build your future products into your current content, extract, package, and sell. Types of products include digital products, PDFs, print-on-demand products, and more.
  3. Plan and create your products: Consider how you will package and market your products, as well as how you will deliver them to your customers. Create a small MVP (minimum viable products) first. One page can be a book, if successful, expand the product. A single video can be a course.

My concept of a single page can be a book, is a key concept. We often think we need to create a big, full-on book. Something that takes several months to create. We don’t. The table of contents, your list of benefits, makes for a great checklist. A list of resources on a single page will be just fine. A single video can be a video course. Don’t go nuts. Keep your products, stripped down and simple. Once you start getting some feedback and traction, then you can expand a bit. The goal is make it and send it out to the world and see what happens. Then adjust and try again.

In-house Creation Tools

  • Adobe products, InDesign, PhotoShop, Illustrator
  • MS Word, PowerPoint, Excel, Google Docs, Slides, Keynote, Apple Pages
  • Smartphones, our phones can do an excellent job of recording how-to and training videos of all kinds. They are perfect for creating social media posts, and podcasts. The video and audio quality of our smartphones is very good, or good enough.
  • Affinity Publisher, Designer, and Publisher
  • Any application that can create a PDF, video, or audio file will work.
  •, a great source of royalty-free images

Online Creation Tools

  • RedBubble, Zazzle, Printful, FineArtAmerica, CafePress, VistaPrint, there are many, many print-on-demand sites for creating products of all kinds. They all have some kind of product creation section on their websites.
  •, your freelance graphic designer in the sky.
  • Google Docs, Slides, Open Office, work just as well as Word and PowerPoint

• If you need to hire additional help or invest in certain resources to create your products. Fiverr, UpWork, ChatGPT


Come join me, I will be speaking at the upcoming Conscious Leader’s Book Writing Summit, January 24-27, 2023. This is a free event and a great place to learn about book writing, publishing and marketing. I will be speaking on How to Find the Gold in Your Book and Turn it into Profitable Products. Hope to see you there.

Click here to register for FREE for the Summit