Bring your book marketing to the next level with the book marketing checklist. Our new book marketing checklist inscludes: 99 Ways to Online Marketing, Offline Marketing, Content Marketing, Collaborative Marketing, Engaging Content, Creative Outreach, Email Marketing, Educational Outreach, Book Reviews, and much more.
Online Marketing
• Build an author website.
• Start a blog related to your book’s themes.
• Guest post on other relevant blogs.
• Engage with readers on social media platforms.
• Create and share book trailers on YouTube.
• Participate in online forums and discussions.
• Host virtual book launch events.
• Offer free downloadable content related to your book.
• Run targeted Facebook and Instagram ads or place your own ads on your sites.
• Host a Social Media AMA (Ask Me Anything) session.
• Join Goodreads and engage with readers.
• Collaborate with book influencers for reviews.
• Host a X (Twitter), Linkedin, Threads, and chat about your book.
• Create and share visually appealing graphics on Pinterest.
• Utilize hashtags to increase visibility on social media.
• Write and distribute press releases about your book.
@jbrucejones #8 Book Marketing. Offer free content related to your book #bookmarketing #booktok #publishing #book
Offline Marketing
• Attend local book fairs and author events.
• Arrange book signings at local bookstores.
• Give talks at libraries, schools, or community centers.
• Collaborate with local businesses for cross-promotion.
• Join or start a local book club.
• Offer to speak at relevant conferences.
• Donate copies of your book to local charity auctions.
• Create eye-catching bookmarks and distribute them.
• Design and distribute flyers at community hubs.
• Network with other authors for joint events.
• Print posters of your book cover for local display.
• Write articles for local newspapers or magazines.
• Get featured on local radio or TV shows.
Content Marketing
• Write guest posts for niche websites and your own blog.
• Create a podcast discussing your book’s themes.
• Start a YouTube channel for author insights.
• Offer a free chapter or excerpt on your website.
• Write articles on Medium or LinkedIn.
• Submit articles to online magazines.
• Create and share infographics related to your book.
• Record audio versions of excerpts or chapters.
• Write guest posts for writing-related websites.
• Participate in virtual author roundtables.
Collaborative Marketing
• Partner with bookstores for exclusive offers.
• Collaborate with other authors on joint promotions.
• Join author collectives or cooperatives.
• Offer to do interviews for podcasts.
• Exchange reviews with other authors in your genre.
• Participate in multi-author book bundles.
• Collaborate with illustrators for special editions.
Engaging Content
• Run contests or giveaways on social media (check local rules).
• Host a book-themed online quiz.
• Create a reader’s guide for book clubs.
• Start a book-inspired challenge on social media.
• Share behind-the-scenes insights into your writing process.
• Create a character interview or backstory.
• Share reader testimonials and reviews.
• Host a book cover design contest.
Creative Outreach
• Send personalized notes to local influencers.
• Connect with book bloggers for reviews.
• Send advance copies to book review sites.
• Offer your book as a prize for charity auctions.
• Gift copies to influential people in your niche.
• Create book-related merchandise for giveaways.
• Reach out to book subscription box services.
Utilize Local Resources
• Partner with local coffee shops for promotions.
• Collaborate with local schools or universities.
• Seek opportunities for local media coverage.
• Donate books to local libraries.
• Offer to do readings at local book clubs.
Email Marketing
• Build and maintain an email list.
• Send out regular author newsletters.
• Offer exclusive content to newsletter subscribers.
• Run email-exclusive promotions or discounts.
Innovative Approaches
• Create an interactive website experience.
• Host virtual book tours with other authors.
• Develop a mobile app related to your book.
• Create a choose-your-own-adventure online experience.
• Engage in book-related TikTok challenges.
Educational Outreach:
• Reach out to schools or clubs for author visits.
• Offer discounts for bulk book orders to educators.
• Create educational resources based on your book.
In-Person Engagement
• Attend book-related conventions and expos.
• Organize workshops or writing seminars.
• Speak at book-related workshops or conferences.
Bookstore Presence
• Arrange book signings at major bookstores.
• Create eye-catching shelf talkers.
• Display your book prominently at local bookstores.
Book Reviews and Endorsements
• Reach out to book bloggers and reviewers.
• Seek endorsements from established authors.
• Submit your book for awards and competitions.
Localization
• Translate your book into other languages.
• Create region-specific marketing campaigns.
Seasonal and Timely Promotions
• Align your marketing with relevant holidays.
• Capitalize on current events or trends.
Book Clubs
• Host a virtual book club discussion.
• Provide discussion guides for book clubs.
Diverse Formats
• Create an audio-book version of your book.
• Offer a large print edition for visually impaired readers.
Give Back
• Donate a portion of sales to a charity.
• Partner with a nonprofit organization for promotions.
• Create a scholarship fund or writing contest.
• Host a fundraising event related to your book’s themes.
Download a free copy of the 99 Ways to Launch and Market Your Book, checklist.
