10 Tips on How to Make Your Blog Work for Your Marketing

Making Blogs Work for Your BusinessOne of my big points about marketing on-line and having a blog/website is that you can look at the stats and get a good sense of what people are interested in. Blogs generally work easier for this but websites work also especially if you add graphics with alt tags. I always recommend that you put out a variety of content on your topic and off your topic and constantly test and see what happens. You are crowd sourcing your content. We don’t know who we are, the world knows who we are. Our job is it try and figure how the world sees us and match ourselves up with that view. If we can match it can lead to great success.

The question is often why do this, one answer is to see what people like, market research.  But generally it is almost impossible to figure out why people come to our sites and what they want. Second is the ability to use this information and connect back with your visitors and advance our business. This article by Pat Flynn from his blog SmartPassiveIncome gives you the tools of what to do with these popular posts after people arrive. There are some great tips here.

10 Specific Strategies to Make Your ‘Most Popular Posts’ Work Even Harder For You
https://www.smartpassiveincome.com/most-popular-posts-work-harder-for-you/

My Best Book List of How to Publish and Market Your Books

Alright here it is, my short list of my favorite publishing books. These are the books I turn to for information on publishing. There are other resources also but this is a good list to get your feet wet. Not in any particular order. All of these books can be found at Amazon.com. My next list will be on some of the websites I follow to keep up with the latest info on what is going on in the rapidly changing world of publishing. Love to hear your comments and what book your use.

Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success), by Sean Platt and Johnny B. Truant

Write. Publish. Repeat

Write. Publish. Repeat

As the subtitle says, “The No-Luck-Required Guide to Self-Publishing Success.” Write, Publish, Repeat tells the tale of how Platt and Truant write and market their books. These two guys have a writing partnership and this book takes you through the process. This is a how to write book and a how to sell book. These guys take you through the process of your covers, titles, formatting, pricing and publishing on different platforms. The part I really like is how to set your books up as a funnel. Learn how to bring your readers in and then move them through your series of books. Basically make more books, make more money. I highly recommend this book for the funnel process alone. It is one of my favorites.
Write. Publish. Repeat.: The No-Luck-Required, Guide to Self-Publishing Success

 

61 Ways to Sell More Non-Fiction Kindle Books

61 Ways to Sell More NonFiction Kindle Books

61 Ways to Sell More Non-Fiction Kindle Books, by Steve Scott

One of my favorite people for Kindle and Amazon strategies. This book is filled with ideas for how to use your book for marketing, your efforts and your book. I really like the quick list of 10 ideas right up at the front. This book talks about promotions, building audience, sales techniques and just making your book work for you. Steve’s site SteveScottSite.com is also on my favorite list. I highly recommend subscribing to site and following his blog.
61 Ways to Sell More Nonfiction Kindle Books

 

Kindle Publishing Package: How to Discover Best-Selling eBook Ideas + How to Write a Nonfiction eBook in 21 Days + 61 Ways to Sell More Nonfiction Kindle Books by Steve Scott

This Kindle pack includes three of Steve Scott’s books including 61 Ways to Sell More. I haven’t read the other two, How to Discover Best-Selling eBook Ideas and How to Write a Nonfiction eBook in 21 Days but if they are anything like his other book or website SteveScottSite.com they should be excellent.

Kindle Publishing Package: How to Discover Best-Selling eBook Ideas + How to Write a Nonfiction eBook in 21 Days + 61 Ways to Sell More Nonfiction Kindle Books

Your First 1000 Copies

Your First 1000 Copies

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl

Tim Grahl is a book marketer and has worked with some of the best writers in the business turning their books into best sellers. This is a book about how he does it. Tim takes you through a process of developing open communication with your audience, engaging them with your content, introducing yourself to your readers, pulling in sales and tracking the results. He calls this the connection system. This is a how to book.

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book

 

Making a Best Seller

Making a Best Seller

Author Quick Guide to Making Your Book a Best Seller by Kristen Eckstein

Kristen is a book coach. She has a ton of advice spread over many short information packed books. This is one of my favorites of her books. It is filled with tons of hands on tips about setting your book up for being a best seller. She talks about finding your niche and categories, setting your book up for organic sales in Amazon, finding people to promote your book and building continuous sales. One of my favorite parts of this book is how to set up your book launch. This is a key part of selling your book. I like all of her books but this one is a great addition to your library.

Author’s Quick Guide to Making Your Book a Best Seller

 

Don't Make Me Think

Don’t Make Me Think

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability, Steve Krug

This isn’t a writing or publishing book, it is a book on web usability. But in reality it is a book on how to think. I recommend this book all the time for anyone working on their website. But it also applies for designing your book covers and your marketing material. It is a short read that really makes you think about what you are designing or putting out to the world. Repeat this title when you are working on your title.

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

 

How to Market a Book

How to Market a Book

How to Market a Book by Joanna Penn

I have been reading Joanna Penn’s book How to Market a Book, learning what to do as I market my Animals Love to Play books, it is excellent, really excellent. For tips and techniques for marketing your book start with this one. Joanna Penn is a very accomplished writer and shares what she knows and learns with her audience. This book is filled with great advice. This book covers marketing principles, understanding your market, cover design and editing. She then moves on to understanding your platform, list building, speaking, networking, podcasting, book trailers and much more. The last part of this book is about how to launch your book. The entire launch process is so critical these days for getting your book out the door, Penn takes you through the process.

This book has been recently updated and is also include in the The Indie Author Power Pack: How To Write, Publish, & Market Your Book.

How To Market A Book

How to Format Your Books for Kindle, PC and Mac

How to Format Your Books for Kindle, PC and Mac

Building Your Book for Kindle for Mac by Amazon
Building your Book for Kindle by Amazon

The big question is “How do I format my book for Kindle?” It can be hard or straight forward. These are the guides from Amazon that tell you how to do it. The key is keep your book simple, just follow what the tell you to do. One for PC and one for Mac MS Word. The main difference is how you build your Table of Contents. On the PC it is automatic on the Mac you have to build it. Not hard, just follow the instructions. Same for uploading to Kindle, just follow the instructions. At the moment the Mac version is under review, you can use the PC one except for the TOC stuff.

PC
Building Your Book for Kindle

Mac
Building Your Book for Kindle for Mac

From Word to Kindle

From Word to Kindle

From Word to Kindle by Aaron Shepard

From Word to Kindle: Self Publishing Your Kindle Book with Microsoft Word, or Tips on Designing and Formatting Your Text So Your Ebook Doesn’t Look Horrible by Aaron Shepard is also pretty good for learning how to format your Word document for Kindle publishing. Shepard covers some of the things that the Amazon books don’t. Like lists, tables, more info on styling and spacing. He takes you through the entire process from formatting to submitting your book and previewing. This is worth having in your Kindle formatting library.

From Word to Kindle: Self Publishing Your Kindle Book with Microsoft Word, or Tips on Designing and Formatting Your Text So Your Ebook Doesn’t Look Horrible (Like Everyone Else’s)

Publish and Profit

Publish and Profit

Publish and Profit by Mike Koenigs

Publish And Profit: A 5-Step System For Attracting Paying Coaching And Consulting Clients, Traffic And Leads, Product Sales, And Speaking Engagements by Mike Koenigs is another #1 Amazon book for him. This book highlights Mike’s ideas about how you can use what you know to create a book and then use that book to help you develop clients and business. Basically your book becomes your calling card. I pay a lot of attention to what Mike says and I also pay attention to how he says it. This book like Steve Scott’s book and other use the power that Kindle gives you to connect your book to the larger world. Kindle books can have live http links in them. Your book is one long brochure. Mike really uses this technique by putting links at the ends of every chapter that connect into his marketing funnel. As with many of these writers pay attention to the words and also pay attention and mimic what they do, very powerful. All of Mike’s books are filled with very practical tips that you can use right away.

Publish And Profit: A 5-Step System For Attracting Paying Coaching And Consulting Clients, Traffic And Leads, Product Sales, And Speaking Engagements

Week 4: Take and Show Pictures of Your Office

Week 4 Blog Post: Take and Show Pictures of Your Office or Where You Work

Week 4 Blog Post: Take and Show Pictures of Your Office or Where You Work

Week 4: Take and Show Pictures of Your Office, For today’s blog post I want you to take some photos of your location, your office, the building, etc and post them on your blog and other social media platforms. It is time to introduce your readers to your world. Two or three images will work just fine.

Our offices all sit somewhere and showing some pictures of our locations is a great way to say we are more than a phone call or e-mail address. Add some personality to your business and fill out the picture a little. People love behind the scenes images; all you need is your digital camera. Check out the video below.

My book is now available in print and Kindle from Amazon and shortly for the Kobo reader.

Week 3: Answer the #1 Questions Your Customers Should Be Asking

Week 3: Customer Questions. For today’s blog post I want you to write about questions your customers should ask when they work with a company like yours. These are the questions that they might not be asking but that would help make for a more informed customer. This is Week 3 from the book “52 Ideas to Inspire your Business Blog” where we ask you a weekly question to spark your blogging creativity.

In every transaction there are some general questions that should be asked but often are not; answers that would really help the project move forward but for one reason or another they get missed. You can really help your clients by answering those key questions that they should be asking.

These can be the customer support questions, or Frequently Asked Questions, or customer service questions. All of these are important and you can jump start and answer these questions before they are even asked.

Additional Blog Ideas:
• Answer a common new-customer question in your niche. Maybe you run a fly fishing tour company and one of your Frequently Asked Questions is “Can I bring my spouse?”

Week 3: Customer Questions

Week 3: Write and Post on Your Blog Your Main Customer Questions

Week 2: Elevator Speech, Write it Out and Add to Your Blog

Week 2, Elevator Speech, For this weeks blog assignment I want you to write out your business or personal elevator speech.

Your elevator speech is that short 15-30 second story about you or your business. You should be able to cover all the essentials in the time it takes to ride an elevator to the top floor. There should be an introduction, then several key points and then a close.

Parts of an elevator speech
1. Introduction
2. Body, 3 points
3. Conclusion, wrap up
4. Close or call to action

Think about the services or features that you deliver and the benefits to your clients of working with you. Give a conclusion and then a close. If appropriate you could add in a call to action, but don’t get too overbearing. Remember, benefits are those things you offer that your client doesn’t have but needs.

I sometimes also describe your elevator speech as what you say to someone you bump into on the street or at a conference. You haven’t seen them for a long time and you are both hurrying in the opposite direction but you want to let them know what you do.

You want to make sure you get out the who, what, where, why and how of your business.

Practice this speech until it rolls off your tongue. The elevator speech is also used in the about or summary boxes on services like Linkedin, on your Facebook fan page or on your blog.

This weeks assignment is from my newest book “52 Ideas to Inspire your Business Blog” where we ask you a weekly question to spark your blogging creativity, available at Amazon.com

Week 2: Write and Post Your Business Elevator Speech

Week 2: Write and Post Your Business Elevator Speech

Blogging Ideas, Week 8: Where is Your Business Located?

Week 8 Business Location

Where is your business located?

Today I want you to write about where your business is located. Are you a local business, national or do you do business globally. Even small businesses can be global, maybe you use Skype to connect with clients in other countries. Tell us how far you spread. My own World of Maps editable clip art for PowerPoint sells all over the planet from one location.

My new book 52 Blog Ideas for Business, A New Question Every Week to Kick Start our Business Blogging is just about ready for release on Amazon. The files are loaded up, just waiting for the processing. For a limited time you can download a free pdf copy of the book. Click here to download a copy

Our New Book to Get You Started Blogging Has a Title

I have been running a very interesting experiment on my new book on blogging. The book is filled with ideas to kick start your creative juices and get your blogging going. Blogging can be tough sometimes, it is hard to keep coming up with idea. I have struggle though with what the title of this book should be. So what I did was ask the world. I crowd sourced it over 4 different Facebook groups and pages that I belong to.

My title efforts were shown to over 4,000 people connected to 4 different FB groups. In the process I collected about 25 comments, it has been very interesting.  I really liked some of the comments, it neat to see how people see and interpreted what I am trying to do. In the previous post I laid out 5 different titles and subtitle for everyone to look at and make comments.

Most people liked idea #3. “52 Blog Ideas for Business: A New Question Every Week to Spark Your Business Blogging.” Within 2 minutes of posting I had responses, with the first one rrearranging the order of the words in the subtitle, making it way better. The person switched Week from the middle of the subtitle to the front and making it Weekly. “Weekly Questions” is way better than “Questions Every Week.” Over the next several days a lot of other great comments came in.

Here are some of the title ideas:

  • 52 Blog Topics to Inspire Your Business Blog
  • Business Blogging: 52 Great Ideas to Spark Your Blog
  • Business Blogging: Great Questions to Inspire You 52 Weeks of the Year
  • Blog Blaster: 52 Quick and Easy Steps to Improve Your Blogging
  • 52 Quick and Easy Steps to Take Your Blogging to the Next Level
  • 52 Weeks To Better Blogs – or – 52 Better Blogs – 52 Best Blogs
  • Your Blog Written For You For A Year
  • 52 Weeks to Better Blogs … or 52 Ways to Reignite Your Business Blog
  • Get Unstuck” 52 Questions to Spark Your Business Blog Writing
  • Ignite Your Blog: 52 Ideas to Challenge Your Business
  • Subtitle: Weekly Questions to Spark Your Creativity

So what I did was combine several of these ideas and pull together a title. I am pleased with the process and the result.

52 Ideas to Inspire Your Business Blog: Weekly Questions to Spark Your Blogging Creativity

I find that Facebook groups are very powerful and can be filled with some excellent questions and answers. It is very easy to participate in a group and get involved. I encourage it. Next is pull together the cover and finish up any editing.

Looking for Help with The Title for My New Blogging Book

I have a new book coming out to help business bloggers come up with ideas. The book has 52 different questions, one for each week. All you need to do is write an answer for that week’s question on your blog. I trying to pick the title but a little stuck. Please give me feedback on the titles below,  comments welcome, thank you.

1. Inspire Your Blogging with 52 Great Ideas
Subtitle: A New Question for Every Week

2. Inspire Your Blogging with 52 Great Ideas
Subtitle: A New Question Every Week to Spark Your Business Blogging

3. 52 Blog Ideas for Business
Subtitle: A New Question Every Week to Spark Your Business Blogging

4. Spark Your Blogging with 52 Great Ideas
Subtitle: A New Question Every Week to Inspire Your Business Blogging

5. 52 Blog Topics to Inspire Your Business Blog
Subtitle: A New Question for Every Week

Please drop a comment and let me know which title or combination you like best

Show 8, Envelopes that we use for business, Bruce Jones Design Show

We use all kind of envelopes for business from the regular #10 to A7 and A6, Catalog, Book, all kinds. Show 8 takes a quick look at some of the most popular.

We continue to use Google Hangout OnAir to produce our show. Our blog idea is to take some images of your office, business, store and post them on your blog.