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Show 7, focuses on making a living as a freelance graphic designer. I talk about, in a presentation that I gave at a local college, how I use my design skills and knowledge to build products that I can sell and supplement my income. Anyone who creates for a living like a graphic designer, writer, photographer, really anyone can do this can use what they do in their day job to make a parallel line of products. I will be talking more about this in future shows but this is a good place to start.
Notes from the presentation
Using Your Design Skills to Make Money for Yourself
Key Points 1 • The Gate Keepers to Publishing, Video, Marketing and Distribution Have Fallen • Everyone Gets the Same, Window to the World • Products Can Be Produced Almost Free with Print-on-Demand
What Kind of Products Can You Make • Books, Physical & Electronic • Video, DVDs & Online • Music • Consumer Products, Household • WebTV, Training, Information • Advertising Revenue
Key Points 2 • Print on Demand / Electronic • No Inventory Cost, No Shipping Costs • Little Bits of Money Add Up • Perfection Freezes Progress
How Do You Create Products • Any program that can make a pdf file, InDesign, Illustrator, Photoshop • Any program or camera that can make a video file: iMovie, Screenflow, Camtasia • Online templates, CreateSpace, Lulu, CafePress, Zazzle
How Do You Sell Products • Amazon, #1 Place to Sell • Books: CreateSpace, Lulu, Blurb, Kindle • Products: CafePress, Zazzle • eProducts: eJunkie, Your Site • YouTube
Where Do You Get Ideas • Your Own Interests • Amazon.com / Bestseller Lists • Listening to Customers • Magazines, Stores, Etsy, Real Life • Re-purpose Content • Look at Your Stats
Key Tips • Amazon, Bestseller, TOC, Reviews • Keep it Short • Electronic Format/Print on Demand • YouTube and Video • Free Shipping • Use the Post Office,Fedx, UPS Packaging • Pay Attention to Stats • Perfection Freezes Progress
Key Take Aways • Begin Small and Keep it Short, but Begin • Amazon is King, Books are Easy, CreateSpace, Kindle • Act Local / Think Global • Print-on-Demand is Very Powerful • Video and YouTube are the Future • Perfection Freezes Progress • Easy to Change
Print on Demand topic for Show 6 of the Bruce Jones Design Show. The future of publishing is here with print on demand. POD as it is called allows you to inventory your book on different book publishing sites as a pdf file. When your book gets ordered, it gets printed, shipped and the money is deposited right into your account. How cool it that
Blog Idea for Show 6, Kick start your blogging with our Blogging Ideas “Today I want you to write out some cool or favorite tips for using your product or services. The right tool, how to prep, clean up, answer the main FAQs.”
Post the answer on your blog, Facebook page, Linkedin update, twitter, how ever you get out to the world.
Just back from Sandy, Utah and the WebTV Wealth 2 day workshop with Andrew Lock and Help My Business.com. Andrew is the creator of a very popular web and iTunes based TV show, Help My Business Sucks. Which is on practical marketing, small business, and lessons from well know brands.
This is the future of television, it is moving to the web, YouTube, on Blogs, all kinds of places. Remember everything you do on-line is global so the world is open to your message. I have been working on my own web based TV show for a couple of months, testing different ideas and learning the ins and outs and what takes to produce it. My goal with going to the workshop was to ask questions, learn about how to do it better and how you can make money from it. It takes a bit of work but it is very possible. One of the things I learned is to focus on a narrower topic. I was doing a show based around my graphic design experiences, but I think what I will do is focus down on making and selling books. I can also bring in my years of design experience and keep it all under one roof. We had about 17 people there and it was a great two day workshop. Andrew is an excellent teacher.
Andrew Lock and the Help My Business Sucks Web TV show
Bruce on the set of Help My Business Sucks
Andrew does a great job with his show and has been at it a pretty long time with a lot of success. You can see more of what he does at HelpMyBusiness.com where as he says Get More Done & Have More Fun.
Show 4, 2013 Predictions, How to do a Video Interview, Blog Idea, Bruce Jones Design Show, with your host Bruce Jones
2013 PREDICTIONS AND TRENDS • Fall of the Gate Keepers in publishing, video/broadcasting, marketing and distribution • The merging of personal and business in Facebook and other social media platforms • The explosion of video in all areas of marketing • If you are a content producer this is your golden age • The power of Amazon in all areas of commerce
VIEWER QUESTION “I have the opportunity to do a quick video interview with a top celebrity in my field at an upcoming conference. They do know me but will be a quick on the fly kind of thing. He may be surrounded by other fans, so I many only have 1-2 minutes with them.”
My questions are about how to make the best of my short interview opportunity?
1. In addition to a quick interview question, I would love to get a quick video testimonial for my latest project, can I ask that?
2. Eye Focus — should I have this person look straight at me, at the camera, or off to the side, interview style?
3. Should I shoot this person myself while I ask him questions, or should I hand the camera to someone else and show me interviewing him.
4. Should I use the mic from the camera or have a separate one?
1. If this is going to be a public video and you only have a very short amount of time to act, think what would be the one or two questions people want to know about your subject, and ask those. At the end of the interview ask if you can get a quick testimonial for your project, but base it on how the interview went. If it went well than grab a testimonial if it did not go well maybe just grab a picture. They don’t know your project so be careful of putting them on the spot.
I try to have my questions written down so that I won’t forget them. Your interviewee will appreciate it and you can quickly move from question to questions. Remember to get at least a video ok for you to use this recording on you website or YouTube, people don’t like to be trapped.
2. Have your subject look at you but have the camera close to your face. My goal with interviews is to always treat the person nice if you have a 2nd mic you can use it but often people don’t know what to do with it. Just keep the camera are nice and close and your audio should be fine.
3. Never hand anybody your camera, you only have one shot at getting this interview and you don’t know what people are going to do with your camera. People can do strange things with the camera, they want to take over and be a director. They may try to move you around and take different pictures. They don’t shoot what you want, they move the camera around too much, they cut off heads and they don’t push the record button.
In a case like this where you have a celebrity you want to go for the sure thing. You just want to shoot the shot straight on so you know you have it and hopefully it isn’t too noisy, and the lighting is okay. Sometimes you can swing the person around to get better lighting. Moments like this you always want to go for the sure shot, forget about being creative.
4. I usually use the mic in the camera or a shotgun mic that I have added. I shoot a lot of TV for local public access and I’m always doing interviews on a run and gun style and don’t have time to mic someone up. You only have one time to get the sound bite, usually on-the-fly, often in a parking lot or the library, parade or classroom. The goal is to get the soundbite and get out. The mics in today’s cameras are excellent and if the room is fairly quiet you should be ok. If you have a handheld be sure the person holds it up to their mouth like an ice cream cone.
A key thing here is never to turn your camera off once you start. You can always cover up some footage with something else but you can’t go back and get more video. When you go into the interview have the camera rolling, never say okay let’s get started 3 2 1. Just have the camera on before you need it and don’t turn the camera off until the person is gone. Best quotes come after the interview was over and here is. And here’s one of my rules, be nice to them and thank them when your done and then leave.
BLOG IDEA Post questions and answers that your customers should be asking but don’t.
A little out of order, but here is our first Bruce Jones Design Show. In this show I talk about why and how to look at your stats. I use blogs and websites to promote my books and I pay a lot of attention to the blog stats and what people are looking at. For this example I use my book Vote 2012 Presidential Coloring Book which I sell on Amazon.com.
PMS Pantone and Process Color Printing is the subject of episode 3 of the Bruce Jones Design Show. Bruce talks about what PMS colors are, how Process Colors Work also includes this show’s Blog Idea on writing about your elevator speech.
Pantone (PMS) is a system of formulated colors that can be printed anywhere in the world and have consistent results. Process colors are colors made up using the 4 Process inks, Yellow, Cyan, Magenta, and Black. The show talks about the guide books for figuring out colors
This episode’s Blog Idea is to write out your business’s elevator speech, a one sentence version and a :30 second version and post it on your blog. This quick paragraph also works great for your Linkedin page or on you Facebook page.
Show #2 on presentations tips and recommended books for making better PowerPoint presentations, plus our Blog Idea to kick start your blogging. The Bruce Jones Design Show on Publishing, Graphic Design, Marketing, Video and Business.
Show Notes: Guy Kawasaki 10/20/30 PowerPoint Presentation Rules, 10 slides, 20 minutes and no type smaller than 30 points. Read more at blog.guykawasaki.com
3 Presentation Tips: 1. One idea per slide 2. Practice the presentation several times, record it if possible and listen back 3. People love handouts, just take the presentation notes and type them up and pass them out. Give people a take away.
We specialize in graphic and communication design for business. Our uniqueness is our personalize attention to our clients and our commitment to cost effective design and production. Our client mix includes legal, non-profit organizations, publishing, health, and many other businesses both large and small. Call us at (718) 492-0742 and let us quote on your project.