Announcing the Launch of My “Publish Your Book with Bruce” Coaching Program

Work with me and get your book published on Amazon. I am now accepting a limited number of new clients in my Publish Your Book with Bruce Coaching Program, lets get your book published and up on Amazon selling.

You will work one-on-one with me and learn how to get your book published. You are going to do the work, I am going to show you how to take your book from manuscript to published author. We will work over Skype or Google Hangout or depending where you are in person.

Who am I and Why Should You Pay Attention to Me?
I am the author and creator of 30 books and years of designing books for others, I know how to do it. I have years of experience designing, publishing and marketing books. My books range from business books, music books, children’s books, coloring and text books. I have books on CreateSpace/, Kindle, and, hard cover, paperback and e-books, both pdf and electronic. Books can be a powerful marketing tool, let me help you bring yours to life. Call me at 781-255-7171 and we can discuss your project and see if you are a good fit. I consult with many authors and help them with their projects.

To learn more click here to see additional details.

Release of 5 New Children’s Read Along Animal Picture Books by J. Bruce Jones


I am pleased to announce the release of my 5 new children’s read along picture books for the holidays. The 5 book series called Animals Love includes picture books of our favorite animals, cats, kittens, dogs, puppies, horses and elephants. Each book focuses on the fun and interesting things that these animals love to do. Play, run, eat, play in the water, get petted, and be with their friends. Each 36 page book is perfect for early and beginning readers with large type and beautiful color pictures. The books are available at in paperback and on any Kindle reader. I will be releasing more info on each book along with a series of videos on how I produced the books.

5 New Children's Read Along Animal Picture Books by J. Bruce Jones

5 New Children’s Read Along Animal Picture Books by J. Bruce Jones

Cats Love to Play
Cats Love to Play, is from the new Animals Love To series by J. Bruce Jones. In this new children’s picture book we get to play along with our favorite cat or kitten as they do all the things we love so much about them. We see them run, eat, play with string, sit up high, sleep on the sofa. With beautiful pictures and text this book is perfect for beginning reading with your young child or cat lover at heart.

Available at Cats Love to Play (Animals Love To Book 1)

Dogs Love to Play
Dogs Love to Play, the second book in the Animals Love To series by J. Bruce Jones. In this fun children’s picture book we get to play along with our favorite dogs and puppies as they do all the things we love so much about them. We see them run, eat, play with their favorite toy, sit on sofas, sleep on the bed. With beautiful pictures and text this book is perfect for beginning reading with your young child or dog lover at heart.

Available at Dogs Love to Play (Animals Love To Book 2)

Cat and Dog Buddies
Cat and Dog Buddies is the third book in the Animals Love To series by J. Bruce Jones. In this fun children’s picture book we get to see some very cute cat and dog couples. This children picture book is filled with pictures of two friendly pets. Each page has a beautiful picture of a cat and dog that is engaging with the reader. The couples are all named with some of our favorite pet names. This book is great for story telling and sharing with your favorite cat or dog lover.

Available at Cat and Dog Buddies (Animals Love To Book 3)

Horses Love to Run
Horses Love to Run is the fourth book in the Animals Love To series by J. Bruce Jones. In this fun children’s picture book we get to see some beautiful, powerful and amazing horses. My children’s picture book is filled with pictures of horses in all kinds of settings. Each page has a beautiful picture of a horse that is engaging with the nature and the reader. The horses are up close and beautiful. This book is great for story telling and sharing with your favorite horse lover.

Available at Horses Love to Run (Animals Love to Book 4)

Elephants Love Their Families
Elephants Love Their Families is the fifth book in the Animals Love To series by J. Bruce Jones. In this fun children’s picture book we get to see some powerful and amazing adult and baby elephants. This children picture book is filled with pictures of elephants in all kinds of settings. Each page has a beautiful picture of an elephant that is engaging with the nature and the reader. The elephants are upclose and active. This book is great for story telling and sharing with your favorite elephant lover.

Available at Elephants Love Their Families (Animals Love To Book 5)

Marketing, Selling and Repurposing Your Video Content.

I recently gave a talk at Bill Gentile’s Video Workshop in Washington DC on what do you do after you have made a documentary video. How can you make money with it, how can you take the content further.


The Traditional Ways of Distributing Your Film and Video Content
•    Documentary film festivals
•    Submit for awards
•    Pitch and sell to a network
•    Grass roots showings, small theaters or house party screenings
•    Education Licensing, school, libraries and universities, include a study guide

Web Based Marketing
•    YouTube and Vimeo
•    Social Media, FaceBook,Twitter-Vine, Instagram, KickStarter
•    Mailing Lists
•    Websites/Blogs
•    Product Launches, Jeff Walker, Product Launch Formula

Build Your Platform
•    Email List
•    Social Media Followers
•    People Who Buy Your Products
•    People Who Come to Your Events

Ideally you should start the marketing of your film before you start writing it. This usually entails building your filmmaker platform. A platform is essential for being an independent filmmaker. Your platform is your followers, people on your email list, your Facebook page. People that come to your events. Anyone that is connected to you in anyway. Some of your connections are stronger than others such as your email list. Your Twitter followers are connected but aren’t particularly strong. These are the people that will buy and watch your films. If you are really paying attention to building your platform, you should start the process the day you start working on your projects.

In reality very few do this. Most filmmakers finish their projects and then wonder how do I get it shown and then sell it. Or they are at the beginning of a project with a big pile of research and marketing is just not in their agenda.

In this section I will cover some basic simple steps you can take that will help give your films some notice.


10 Tips for Marketing Your Film
1. Set up a producer/film blog/website,  a home port for your projects
The goal is to set up a central site for you and your films, lead people here and then link them back out to the sites you are using for distribution. Think of it like a wagon wheel.  The film blog/website is at the center and all of your marketing efforts are around the edge. This can be pretty easily done using a blog.

Google’s Blogger site will work very well. You can also use WordPress or Tumbler. There are many WordPress Templates available. Try to pick a relevant URL
– Have a general blogging page for posting about your film and what you are doing, keep fans up to date throughout the process.
– An about producer/filmmaker bio page, include quotes, contact info
– Project info page, trailer, maybe some key scenes, synopsis, specs, who is in the film, where to get it.
– Press/media page with images and sample bios and film descriptions. Descriptions and bios should be different lengths for different kinds of needs. Include sample questions for interviews
– Set up a resource page about your equipment, research, anything that might be useful to your fans.
– Opt-in form for collecting emails to build a mailing list.
– Sales Page, Have a BUY NOW button.

2. Build a mailing list using a sign-up box on your blog or website, give away part of your film, or make a short book on the project, or some other support material to help capture a name.
• Aweber – has auto-responders, very use, lot flexibility
• MailChimp –first 2,000 subscribers are free, no auto-responders

3. Produce a library of promotional content, jpg images of the film poster, 6” 4” 2” 300dpi and 72dpi. Make some stills of key sections to have at your ready for promotion. Come up with a standard filmmaker bio and film description text ready to go for a story or interview. Have several different lengths, 140 characters, 100 words, 500 words. If you are doing an interview send the bio and storylines to the interviewer. Also prepare some sample questions for the interviewer that you can easily answer. Make sure the branding all matches

4. Build out your social media presence, set up pages on the popular social media sites, FaceBook, Pinterest, Linkedin, Google+, Twitter and Instagram, be sure to crosslink between sites, with your sales site and your film/producer website. Post stills and videos on all these sites. A key task here is to make sure you have filled in all the contact info, description and any other boxes for every site you use. Be consistent with the names and numbers. Also have clear paths of contact for you and for how to buy your DVD or the site where you are streaming your video. Engage with your audiences, have two way conversations.

5. Setup your YouTube Channel and make a YouTube film trailer video for your project. How about a behind the scenes, people love watching these. Hosts interviews and scenes that didn’t make it into the film. When you post them have clear links to the sites that are distributing your film and for additional info about you. Have a call to action

Optimize Your YouTube videos a, add live http links, healthy descriptions, keywords and calls to action. Make an effective channel page. YouTube is the #2 search engine, make it work for you.

6. Put together a good press release, Include project descriptions, key people with short bios, release dates and any awards, very important-include your contact info and website, links for photos and trailer.

7. Rewrite all of your bios to include your project. “Bruce Jones, producer of the film “The Hills of Sample, Sample”, is a Boston based . . .” A finished project that is distributing changes how you present yourself, take advantage of it. Add your project title, and a link to your film sites, to your email signature line. Where ever your email goes it goes.

8. If you have a list or newsletter or any regular mailing, let people know your film is coming out or it is available and how to find it.

9. Add a picture of your poster or DVD to your business card, or at least put the name of it on your card.

10. Contact your local newspaper or other press organizations about your project. Maybe a trade publication for an industry group you are in.

Slides from the presentation

Additional Marketing Ideas
11. Set up a film launch either locally or on-line. Run a virtual film tour with other websites and blogs. Start early building these relationships

12. If you are distributing and selling on Amazon fill out your Amazon Author Central page, connect your blog and add this page address to other websites where you are marketing.

13. Make some selfie pictures or have a photographer take bio pictures of you with your poster. Hold your poster or DVD case up, be proud, tie it to you.

14. Make up a pdf one sheet about the project, be sure to include the basic story, images from the film, add a filmmaker bio and add a page with an ad for the film with a direct web link to the sales page.

Resources lists, additional info, behind the scenes of how the film was written or additional experiences about the journey you went through, also work very well to get people to sign up to your mailing list.

15. Customer images on your Amazon sales page. Anyone can upload images to Amazon on the sales page that relate to the DVD. This is a great way to highlight shots from inside your film. You can add a lot of keywords and descriptive text to these images.

Filmmaker Blog
Filmmaker blogs or websites are a great way to promote your documentary. It gives you a central place to write about and highlight everything about the project. You can have excerpts, bios, resources, press material, everything you need to connect to your fans and readers. It is a central place to connect and contribute to your community.

You can blog out your project scene by scene or at least post sections or images from your film. This can be a very effective way to bring traffic to your site. Have a picture on the side of the DVD cover or poster and link it to the Amazon or wherever streaming sales page.

A producer blog should have the following components
•     Blog page for new posts and updating your fans
•     About Page, Filmmaker bio with contact info, and images
•     Project descriptions and links to sites for purchasing or showing of the film
•     Press Page with you and your crew photos, film poster photos-different sizes-ready for downloading, different length film descriptions and bios. The press page should also include interview questions to help out a reporter
•     Videos, film trailer, interviews with the key players
•     A picture of the film poster on the side of the blog that links to the sales page, BUY NOW
•     Opt-in box for your email list with some kind of free give away-lead magnet, the story of the making, book of images from the film, access to extended sections of the film, and resources.  Aweber, MailChimp,
•     Resources page related to the film
•     Calendar of events of places that you might be appearing at or showings of the film

Start connecting with other filmmakers that you like and as you get close to your launch set up a Virtual Film Festival. Each filmmaker in your networks writes a short article about your film and sends it out to their followers. These articles also make great blog content. Connect yourself with these filmmakers and cross promote your work. Google+ is very good for this

You can also run a “meet the filmmaker event on Facebook.” Post an extend excerpt for the event and then be there to answer questions. You can also run film festivals this way with other filmmakers.

Basic Tools
There are many tools that you can use to market your films. The sites listed below are just some of the popular ones.

Marketing Tools, Sites, Blog, Social Media
Google Blogger, WordPress blog, Tumbler, website
YouTube, Google+, FaceBook, Pinterest, Twitter, Linkedin

Mailing List Program for Collecting Email Names
Aweber, MailChimp, Constant Contact, Lead Pages

Selling Your Content
There are a number of ways to sell your film on-line. There are many sites that can stream your film on including Vimeo, for pay. I am going to just focus on two for this talk, and

Web Based Selling
•    YouTube and Vimeo Pro
•    Video on Demand,
– Amazon’s Create Space, video-on-demand, streaming
– Vimeo Pro
•    iTunes
•, YouTube connection
•    DVD Distribution, either yourself or using Amazon CreateSpace print on demand
•    Watch the streaming video on demand rights to your film
•    Important to build your email list and
CreateSpace is the print-on-demand side of Amazon. Not only do they do books but they also distribute print-on-demand DVDs on Amazon. Use the power of Amazon to distribute you film.

CreateSpace can also stream your video through Amazon.

Basically you just send them a copy of your DVD, the cover artwork, fill out the descriptions and filmmaker info and you are ready to go. Use your blog and other marketing efforts to drive traffic up to Amazon for buying. Amazon distributes content worldwide.
Gumroad is an ecommerce platform that allows you to upload basically any electronic file and sell it, including a pdf, zip files, and mp4s. Gumroad takes care of all the ecommerce and downloading or streaming of the files. The charge is 5% + $.25. Gumroad has a number of selling options including pay what your want, discounts, and bundling of different kinds of media.

Gumroad also has a relationship with Youtube that allows for direct links from the surface of the video. This allows you to run video trailers, interviews, behind the scenes videos, etc. on Youtube and then offer a a direct link to the sales platform for selling the final product.

They also allows you to offer packages of lets say the video, with a book, support materials, behind the scenes videos, etc. all in one package.

Re-Purpose Your Content

Repurpose Your Film Content for Additional $ Opportunities
You have finished your documentary and it is published and selling. Congratulations! Now what? Well first is to keep up the promotional activities across all your social media and blog sites. Keep posting your progress and accomplishments on your blog. Talk about your film on Facebook, Pinterest, Twitter, etc.

What you have created with your documentary is one set of content. At the moment it is in video form, but it can be so much more. Take the audio track and produce podcasts with it, sell the on iTunes. Depending on the length it is one file or several. The average commute in the US is about 27 minutes, make your pieces work around the 20 minute length. This is a great way to bring in extended interviews or behind the scenes tales

Connect with and Audible and you can sell it on Amazon as an audio file. Turn the film into chapters.

If you are putting together stories about the making of the film you can use Audacity. Audacity is a free recording and editing software for making podcasts or audio books. Audacity works on PC or Mac. To make an mp3 file you will also need to download a second piece of software but it is all pretty easy.

Take the audio files, transcribe them and make them into a book, add images from the film and you have a mini Ken Burns kind of project.

Depending on what kind of film you have produced, consider making a teacher workbook or discussion book that goes along with it. That would be cool. Education packages can sell for five to ten times the cost of the original film.

Or maybe you produced an informational film. Take it and create a PowerPoint presentation that gets uploaded on SlideShare and Linkedin. Take the PowerPoint and using Screenflow or Camtasia record it as a second video. Stream it on Amazon.

I hope you took photos of the areas that you went or the process of making the film, how about pulling them out and using them first off as content on your film blog. You can also use the art for calendars or mugs or all kinds of products at one of the print-on-demand products sites like or Take your images and create a children’s book version of your story.

It is all about repurposing your content. Create it once and use it over and over for different products.

All of this just emphasis the need for building your mailing list. More people you are connected to the more opportunities you have to sell your content.

Film Content Can be Turned into Any One of The Following Products:
• Physical Book
• E-Book/Kindle
• PDF book
• Workbook, worksheets, teacher lessons, study guide, educational material
• Audio recording of the film, mp3
• Audio program or course built around the film
• PowerPoint presentations
• Record the PowerPoint presentation and make a new video, preview on YouTube, link back to your sales site
• Annotated versions, director cuts, behind the scenes
• Webinar. Use some of these other products as a bonus or sell Seminars
• Google Hangout with other filmmakers or experts to discuss the film or topic
• Interviews and guest blog posts around your topic
• Video training courses around your topic.
• Cheat sheets, assessments, how-to sheets
• Take the photos or illustrations and make a picture book, children’s book
• Take the illustrations or photos and use the art on sites such as and for products like t-shirts, mugs, clocks, pillows, etc.
• Use as content to start a monthly membership site or newsletter
• Resell the content for Private Label Rights or stock
• Film content can easily become blog posts or podcasts
• Build a resource guide to go with the film, readers love resource lists
• Break your film into sections and sell it as a series.
• Produce a course or workshop from the material,
• Use for consulting and lead generation for speaking opportunities
• Blog content.

Sites to Use for Creating Additional Products 

Gift and Apparel Producers. On Demand Manufacturing:
• CafePress.
• Zazzle.
• Spreadshirt.
• Printfection.

Sites for Creating and Selling Physical Audio, Video, and Print-On Demand Products
• CreateSpace, they are more than just books,
• Speaker Fulfillment Services.
• and
•, perfect for selling digital products.


• Udemy.

Great ideas for re-purposing your content

50+ Places To Repurpose Your Content: The Ultimate Guide

Distributing Your Film

Download My Sell Your Movie Checklist

Online Film Distribution 101 – Download or Stream Your Movie

Creating Photobooks with Your Smart Phone

I just had a great interview by Keith Shannon of Instant Authority Expert Podcast on my publishing efforts and one of the products I mentions was the Mosaic app that grabs images off your phone and assembles them into a 20 page book that you can print and publish. It was so easy to make this book that you could easily go to an event, take 20 pictures, load them into Mosaic on your phone and you have a great gift for your host. It was really cool. You can fine out more at Below are some images from one of my book projects using the Mosaic app. You can also search in the app store. To hear the podcast with Keith please connect with the earlier post, Click Here.

The Mosaic book comes in this cool box.

The Mosaic book comes in this cool box.

photo 3

The book arrives in a box with a cool cover wrap. Inside you can see how it sits in the box.

Cats Love to Play, New Children’s Picture Book from Bruce Jones

cats love to play, children's picture book

Cats Love to Play

I am pleased to announce the release of my newest book, Cats Love to Play. This book is the first of 5 children’s picture books that I will release over the next several months.

Cats Love to Play, is from the new Animals Love To series by J. Bruce Jones. In this new children’s picture book we get to play along with our favorite cat or kitten as they do all the things we love so much about them. We see them run, eat, play with string, sit up high, sleep on the sofa. With beautiful pictures and text this book is perfect for beginning reading with your young child or cat lover at heart.

The pictures show cats, kittens sitting in cozy chairs, playing the piano, hiding in boxes and baskets, watching birds and sleeping on sofas. We know cats love to play with butterflies, sleep in baskets, drink water, have their tummies rubbed and look out windows. We all know kittens love to sit on your computer. We love how these felines clean themselves, get scratched, hang in the laundry, be totally surprised, and walk on fences. While some cats like to sit in windows others love to play in the yard, have their hair brushed, sit on your phone, and watch fish. See all these in the new book, Cats Love to Play.

Check out my new book at Cats Love to Play

Introduction on How to Self-Publish Your Book

The description for my upcoming book seminar

Participants will learn about the ins and outs of how to self-publish their book. This seminar will take you through the basics of self-publishing today, the tools you will need, and the websites that you can publish your book on. This session will cover e-books and print books.

This seminar will identify where to publish, the tools needed to design and make your book, and how to prepare your book for uploading to a publishing site.

The workshop will also cover a basic understanding of the Amazon sales page and the information you can gather from it.

Also covered will be an introduction on how to market your book and how you can re-purpose your book’s content for additional opportunities. Included will be a resource guide along with the workshop notes.

How to Make a Picture Book and Sell it On Amazon, Part 1

I am in the process of putting together an actual and on-line course on How to Self-Publish a Picture Book. I have written a basic outline around how to self-publish a picture book on CreateSpace and Kindle and thought lets pull all this together right here in the blog and write the full version. One of the points I teach about marketing your book is to start the marketing at the same time you start the writing. One of the easiest ways to get started is to write your book right into your blog. Let it take shape here, attract some readers, have them sign up for your mailing list and build some followers.

1. The Type of Book You Are Making
One of the first decision you will need to make is what kind of book are you releasing. Is it a text only fiction book, a picture book, a non-fiction how-to-book, a children’s book, a paperback, an e-book, or both the list is pretty big. Depending on what you decide, it will determine where you will publish and the process you will go through to make your book. With all of the options available today you can very often pick several different ways to publish the same material. For my own books I often start with the print version and then move to e-book and then maybe a pdf. Some books start as e-books first others start as print.

2. Deciding on the Publishing Platform
At the top of everyone’s publishing list is Pretty much the largest distributor of books on the planet. Amazon has two options for self-publishing. You can go with a print-on-demand paperback produced through their division or an e-book that is read on the Kindle e-book reader. Some books work great on both platforms and some a little better on one. Kindle works great on books that are pretty much mostly text. But more and more picture books are going that way also.

Lets define some terms:
Print-on-Demand: POD is a technology where the book isn’t printed until an order has been placed. Books are printed one at a time as orders come in.This has become a very efficient way of printing because you don’t need to have any inventory sitting on shelves. Print-on-Demand has also moved way beyond just books, it also includes mugs, t-shirts, posters, almost any kind of specialty item. Websites like and produce all kind of products. For paperback books one of the largest POD printers is which is a division of We will be using for our picture book.  The Print-on-Demand technology has exploded publishing and allowed small publishers and indie authors to print and sell books. Other popular POD printers are and

E-book: E-books are full length books in digital form. The book can contain text, images or both. They can be read on e-book readers, computers, tablets, and smartphones. The most popular reader is the Kindle by The Kindle comes as a physical device and as a reading app on pretty much any electronic device. There are two basic e-book formats, Mobi which works on just the Amazon Kindle and Kindle readers and ePub format which works on all the other devices such as Kobo, Nook, iPad and many others.

Most main stream books these day are released both ways, e-book and print and sometimes audio. A lot of indie authors and publishers release just on Kindle because it is pretty easy and inexpensive to do. Print takes a bit more effort but in reality is pretty straight forward. There are many ways to get your books published on Amazon and all the other platforms. You can do it yourself or hire people or services to do it for you. Generally most people recommend setting up your own book accounts on Amazon for both print and e-book and for all of the other platforms using a service like or Many of the print-on-demand services also have their own stores and are building relationships with Amazon and others to give you full distribution.

Lets Go Through the Thought Process
You want as big a distribution as you can get, world-wide would be great. Paperback black/white or color book, standard sizes, text or images, you go with E-Book, world-wide distribution, mostly text such as a fiction or romance book, Kindle/ Kindle will pretty much do anything. The books will play on any electronic device, and can be bought all over the world. More and more picture, children’s, rnon-fiction, really any kind of book now works this way. Where I have seen issues is when the book has extensive formatting, lots of charts and graphs, then things get a little strange. But Kindle is pretty flexible. One of the great things about CreateSpace is that the per book printing price is very competitive, in fact if you are printing extras for use at a conference or event the prices are excellent.

You want to kick your book up a notch. Give it a hardcover or maybe a cover wrap, you are going horizontal, or spiral binding. How about some really nice photos or maybe you want that thicker paper. Then you want to look at print-on-demand printers like or Both of these companies do a great job and are now offering direct ties to for selling. can produce some really high quality books.

One of the cool things from is their BookWright software. To produce a designed, printed book you generally need some kind of page layout software like InDesign to build your book. But one of the trends is the development of book design and publishing software like BookWright. You don’t need anything, just your text and your images and you can build your book right on-line. This trend is also happening on the e-book side with on-line applications like Kobo Writing Life, Nook can do this also. I think this is the future, build your books on-line. there are also many other picture book sites that allow you to make the boo without any software.

For this project I am going to build a picture book that we will sell on Kindle and CreateSpace. To be a little different I am going to build it in PowerPoint. What did he say, yes PowerPoint. PowerPoint is a pretty amazing software that almost everyone has and can create a pretty nice book. I would normally use Adobe InDesign for my book layout software but I want to have as many people as possible be able to follow me.

3. Basic parameters of the picture book we will make
• 7″ x 10″, approx. 24 pages
• Layout and production, Microsoft PowerPoint
• Publishing and Kindle. Ideally I would like to make a horizontal book because this is going to be a picture book, but because doesn’t really have this orientation we will go vertical. The Kindle works either way, and 7″ x 10″ fits pretty nicely with the Kindle 1:6 screen ratio.
• Pictures, 300dpi, color, jpg

To figure out the book size we look on the site and at the printing options for a color book. CreateSpace offers a wide range of sizes, I usually pick the Industry Standard sizes so I can take advantage of the widest distribution.
Visit here for book specs

General parts of a book
Title page
Front Matter
Copyright and legal disclaimers
List of illustrations and tables
Table of contents
Author bio, Contact info

For my picture book we will have a little simpler layout
Title page
Copyright and legal matters
Author Bio

Sample Images for my Torrie Pines Beach Picture Book

Sample Images for my Torrie Pines Beach Picture Book

Make sure you sign up on our mailing list so you can keep up with this series of articles. Sign-up box is over on the right.


The text below here is still a work in process

Assembling your content
Pictures, drawings, illustrations
From a stock site, look at the rights issues, publishing, e-book, print-on-demand book, pdf book
Using images from you own camera, iPhoto,

Text for the book,
Title page text
Pick a topic

Images and Artwork
Collecting Images
Cleaning up images for the book, standard size and resolution
Any color adjustments
Match the picture size with the book page dimensions and layout

Picture book, kids
How to Book on a topic, pictures and images

Amazon book page
Understanding the basic sales page and the parts
How to research your book topic
Importance of book reviews

10 Ten technique for writing

Shaping Your Life, Setting Goals and Getting a Ferrari

Bruce sitting in a Ferrari putting a real car to his goals

Bruce sitting in his fantasy Ferrari putting a real car to his goals

At the recent Make Market Launch It conference in San Diego I connected with some people that had a tremendous effect on me and really altered my direction in life. Through a casual introduction I met three Australians, Amanda Jane Parish, Kate Murfet and Grahame Reeese. All three came together and were here to learn about making products. The Make Market Launch It program is about making products. During the weekend long event we all became fast friends and resulted in producing and launching, “Ten Tips to Change Your World” a Kindle book by Amanda and getting it to #15 in Motivation on Amazon. It was quite an accomplishment. There was a tremendous amount of positive energy flowing, which has continued well past the conference.

One of the benefits of all this energy is that it has given me some great insights into what directions I want to take with my business over the next couple of years. In the course of all the learning Grahame told me a story about positive thinking and setting goals. He told a story about how if you choose say to buy a Ferrari, the world starts to realign itself so that you get the Ferrari. Somewhere out in the world the doors start coming together, the wheels start moving towards the axels. Different parts of the universe start lining up so that at some point you can get the Ferrari.

You then think, oh can’t afford the Ferrari and almost instantly the Ferrari disappears from your grasp. A very simple story that has powerful implications for your life. After Grahame told me the story I started to think about it and realized that you could think your way to the Ferrari. I found that I now am vetting decisions in my life against getting the Ferrari. If I choose this way I get closer to the Ferrari and if I choose that way I move away from the Ferrari. Even simple decisions are now being run by the Ferrari goal. It is quite amazing.

I was telling Amanda about this and how powerful it has become to me, and what I choose to do. She suggested that I go and take a test drive in a Ferrari. Funny thing, there is a Ferrari dealership about a mile from my office. So on Monday while out driving I decided to stop by the dealership and ask them if I could at least sit in one their cars and have my picture taken. I told my story to the salesman of how I am expanding my business and using this story to help me focus. He said, “sure I can help you reach your goals.” So off we went, down a line of amazing Ferrari and stopped at a beautiful red convertible car. I think it was a California Ferrari, but not sure. I got in and the salesman took a couple of pictures. What a car, all that leather and the red. It was just so cool, a big thank you to Ferrari of New England in Norwood, MA for letting me do this. Before all these events of the past several weeks I couldn’t image myself walking into a high-end car dealer and asking them if I could sit in their cars, but now, yes.

And who knows with such a positive reception at the dealership and getting my business to grow I just might be back.

Bruce sitting in a beautiful red Ferrari convertible

Bruce sitting in a beautiful red Ferrari convertible. It was a pretty cool thing to do and the salesman was very accommodating.

Book and Web Resources for Marketing and Selling Your Book

by J. Bruce Jones

I had a question the other day on what were some of my favorite book and web resources for learning about self-publishing, marketing and selling my book. Great question and glad to share. I am a huge supporter of the self-publishing movement and I look to others who are also.

Kindle and even print books are so much more now that just books. They are lead generators for bringing people into your world. Most books don’t sell very many but that is ok because most of the money from selling books is really often from the other products you sell not the book. These include your workshops, programs, consulting, a wide range of products.

Here are several that I have read lately and really liked, all of these books are available on

Four of my favorite books on marketing and selling books

Four of my favorite books on marketing and selling books

Steve Scott of, has an excellent website on marketing your e-products and has written a number of outstanding books on the topic. One of my favorites is his book on how to set up your Kindle book so that it is more than just a book. How to move readers around and into your other services.

61 Ways to Sell More Nonfiction Kindle Books, Steve Scott (Scott, 2013)

Johnny B. Truant and Sean Platt,, are two authors that have combined forces and write their books together. One of them comes up with the story outline and the other fills in all the details. They wrote an excellent book on how they think and run their business. The first half of the book is on story but it is the second half I really like. They talk about how they link books together so that readers are moved from one book to another.

Write. Publish. Repeat.: The No-Luck-Required, Guide to Self-Publishing Success, Johnny B. Truant and Sean Platt (Realm & Sands, 2013)

 Tim Grahl,, is another author/marketer that I follow. He wrote and excellent book on how successful authors are using online marketing tools to build their platform, connect with readers and sell books. He covers Permission, Content, Outreach, Sell, Track and Building your System.

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book, Tim Grahl, (Out:think, 2013)

The last book in this list is by Nina Amir,,, who I have just started to follow and have been very impressed with. She is the founder of Nina comes from a more traditional publishing background and approaches book writing and publishing with a little more structure. Her approach is from an author/publisher, business plan point of view. I have just started reading her book The Author Training Manual, a lot of great information.

The Author Training Manual, Develop Marketable Ideas, Craft Books that Sell, Become the Author Publishers Want, Self-Publish Effectively, Nina Amir, (Writer’s Digest Books, 2014)

There are some great web sites to check out and subscribe to on how to make, market and sell your books. Here are just a few that I like by Joanna Penn, Joanna is a British, NY Times best selling author who writes thrillers and non-fiction books. She also writes extensively on how to market books, how to write them, public speaking, all sides of the equation. She also does some excellent interviews with different authors and publishing leaders. She is someone to pay attention to.

Another site that I like and is just packed with information is TFOI is the efforts of Denise Wakeman and Ellen Britt along with a host of guest writers. TFOI is very much in the trenches for self-publishers. It contains lots of practical, easy to use information on writing and marketing your books. Its aim is to be the authority site for online entrepreneurs looking for information about digital publishing.

We also have Steve Scott’s site mentioned above, Steve’s site along with his books, are filled with great information on how to live an internet lifestyle. This lifestyle is often funded by your book publishing efforts. Very often Steve will research a topic and then put up a large post on the results. A recent one was an analysis of 17 different Kindle book marketing strategies. He really nailed it down to just one, build your email list. Great stuff.

I am also becoming a fan of Kimberley Grabas’s site, how to build your following before the book deal. She really goes into some detailed information on all aspects of book marketing. Her current one on building your email list is amazing.

Additional Resources
Most of the print-on-demand book sites also have a lot of information on publishing and marketing. I would subscribe to their blogs and newsletters. It is really in their interest to have your book sell as many as it can. This would include:

 To receive my weekly list of publishing ideas and resources be sure to subscribe at

How to Make a Book Trailer Video with Your Smartphone

Learn how to make a book trailer video using your smartphone, iPhone, Android phone, iPad or any device that will record video and that connect to the web. In this video I take you through the easy steps. Your book trailer video should cover 4 basic topics and be 1 to 2 minutes long:

1. Who you are, you name
2. What you have got, the name of the book
3. What the book will do for you and what you will learn, use your Table of Contents to come up with your list of key points
4. What you want the viewer to do next, buy your book on, go to your website, give them a call to action.

Smart phone work great for making nice simple, one take video book trailers. The quality is great and if you record in a quiet place the audio will be just fine. You can always improve later but smart phones work very well for this purpose. The key is use the device that is in your pocket.

Key point for quality is to make your smartphone nice and stable, use a small tripod from a store such as Radio Shack or from a site like Also turn off any radios or fans that might make extra noise.

To help you out I put together a couple of handouts that you can pick up at, just subscribe to our email list. Signup is over on the right, includes:

• Fast Start Video Tips, 12 tips for your YouTube Channel and Video
• Sample Video Scripts

Bruce Jones is the author of How to Publish Your Book, A Beginners Guide for Digital, Print, and eBooks, Available at–Books/dp/1497409802/

Caddiebuddy available at

Tripod was a Targus 7″ Tripod & Mount, Universal Portable Mount for SmartPhones, bought at Radio Shack, there are lots at also