My Three Words for 2015 – Create, Grow, Change

Create, Grow, ChangeThe three words you are going to use for the year to frame your goals and intentions has become quite popular. Chris Brogan and others have used it a lot to give them direction for the year. Chris’s words for 2015 are Plan, Leverage, Fabric.

My words for 2015 are Create, Grow, Change.

Create: finally build out my online course, get it done. I actually have two that I am working on. One on how to publish your book. Something I help authors do a lot with now. And the other course is using my editable PowerPoint maps and wrap a course around them on how to build a sales territory maps for sales managers. I also want to increase my other book and map products, but the courses are important.

Grow: Grow my audience and grow my position in the how to publish your book market. Increase my presence along with my products in this market. I had some great success in 2014 and I want to continue it.

Change: I have been working hard over the last 4 years to move myself from being an active freelance designer to more of a product developer, creator and marketer. I would like to speed up this transition to the next stage of life, where ever that takes me. My youngest daughter is graduating college, I have turned 60 and I am looking forward to what is next after 30 years of being a freelance designer. I will still keep doing client work but looking for the next chapter and change.

What are your 3 words, share them and let the world know. To learn more about the three words check out Chris Brogan’s post, My 3 Words for 2015.

Teaching Students in Thailand for the Video Workshop with Bill Gentile

I had a great session recently delivering my presentation on what do you do after you have made a video and how to get exposure for your content and yourself for the Video Journalism Workshop that I am a part of. The presentation is called Market • Sell • Re-purpose. I did the presentation over Skype and with a translator for the journalism professionals in Bangkok, Thailand attending the workshop. This is my first time using a translator and you really have to think as you deliver your content. You need to be clear and concise. It all went well and the students asked great questions.

Teaching students in Bangkok, Thailand over Skype for the Video Journalism Workshop with Bill Gentile

Teaching students in Bangkok, Thailand over Skype for the Video Journalism Workshop with Bill Gentile

   Terrific job. The students were totally engaged, most of them taking notes the whole time, some with your web site on their computer screens. Really good stuff. You’ve taken them, and this workshop, to another level.

Your presentation was ordered and concise. Your answers were comprehensive and convincing. Beautiful work. Thanks so much.
– Bill Gentile


To learn more about the Video Journalism Workshop Online or Live programs with Bill Gentile please visit

My Best Book List of How to Publish and Market Your Books

Alright here it is, my short list of my favorite publishing books. These are the books I turn to for information on publishing. There are other resources also but this is a good list to get your feet wet. Not in any particular order. All of these books can be found at My next list will be on some of the websites I follow to keep up with the latest info on what is going on in the rapidly changing world of publishing. Love to hear your comments and what book your use.

Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success), by Sean Platt and Johnny B. Truant

Write. Publish. Repeat

Write. Publish. Repeat

As the subtitle says, “The No-Luck-Required Guide to Self-Publishing Success.” Write, Publish, Repeat tells the tale of how Platt and Truant write and market their books. These two guys have a writing partnership and this book takes you through the process. This is a how to write book and a how to sell book. These guys take you through the process of your covers, titles, formatting, pricing and publishing on different platforms. The part I really like is how to set your books up as a funnel. Learn how to bring your readers in and then move them through your series of books. Basically make more books, make more money. I highly recommend this book for the funnel process alone. It is one of my favorites.
Write. Publish. Repeat.: The No-Luck-Required, Guide to Self-Publishing Success


61 Ways to Sell More Non-Fiction Kindle Books

61 Ways to Sell More NonFiction Kindle Books

61 Ways to Sell More Non-Fiction Kindle Books, by Steve Scott

One of my favorite people for Kindle and Amazon strategies. This book is filled with ideas for how to use your book for marketing, your efforts and your book. I really like the quick list of 10 ideas right up at the front. This book talks about promotions, building audience, sales techniques and just making your book work for you. Steve’s site is also on my favorite list. I highly recommend subscribing to site and following his blog.
61 Ways to Sell More Nonfiction Kindle Books


Kindle Publishing Package: How to Discover Best-Selling eBook Ideas + How to Write a Nonfiction eBook in 21 Days + 61 Ways to Sell More Nonfiction Kindle Books by Steve Scott

This Kindle pack includes three of Steve Scott’s books including 61 Ways to Sell More. I haven’t read the other two, How to Discover Best-Selling eBook Ideas and How to Write a Nonfiction eBook in 21 Days but if they are anything like his other book or website they should be excellent.

Kindle Publishing Package: How to Discover Best-Selling eBook Ideas + How to Write a Nonfiction eBook in 21 Days + 61 Ways to Sell More Nonfiction Kindle Books

Your First 1000 Copies

Your First 1000 Copies

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl

Tim Grahl is a book marketer and has worked with some of the best writers in the business turning their books into best sellers. This is a book about how he does it. Tim takes you through a process of developing open communication with your audience, engaging them with your content, introducing yourself to your readers, pulling in sales and tracking the results. He calls this the connection system. This is a how to book.

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book


Making a Best Seller

Making a Best Seller

Author Quick Guide to Making Your Book a Best Seller by Kristen Eckstein

Kristen is a book coach. She has a ton of advice spread over many short information packed books. This is one of my favorites of her books. It is filled with tons of hands on tips about setting your book up for being a best seller. She talks about finding your niche and categories, setting your book up for organic sales in Amazon, finding people to promote your book and building continuous sales. One of my favorite parts of this book is how to set up your book launch. This is a key part of selling your book. I like all of her books but this one is a great addition to your library.

Author’s Quick Guide to Making Your Book a Best Seller


Don't Make Me Think

Don’t Make Me Think

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability, Steve Krug

This isn’t a writing or publishing book, it is a book on web usability. But in reality it is a book on how to think. I recommend this book all the time for anyone working on their website. But it also applies for designing your book covers and your marketing material. It is a short read that really makes you think about what you are designing or putting out to the world. Repeat this title when you are working on your title.

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)


How to Market a Book

How to Market a Book

How to Market a Book by Joanna Penn

I have been reading Joanna Penn’s book How to Market a Book, learning what to do as I market my Animals Love to Play books, it is excellent, really excellent. For tips and techniques for marketing your book start with this one. Joanna Penn is a very accomplished writer and shares what she knows and learns with her audience. This book is filled with great advice. This book covers marketing principles, understanding your market, cover design and editing. She then moves on to understanding your platform, list building, speaking, networking, podcasting, book trailers and much more. The last part of this book is about how to launch your book. The entire launch process is so critical these days for getting your book out the door, Penn takes you through the process.

This book has been recently updated and is also include in the The Indie Author Power Pack: How To Write, Publish, & Market Your Book.

How To Market A Book

How to Format Your Books for Kindle, PC and Mac

How to Format Your Books for Kindle, PC and Mac

Building Your Book for Kindle for Mac by Amazon
Building your Book for Kindle by Amazon

The big question is “How do I format my book for Kindle?” It can be hard or straight forward. These are the guides from Amazon that tell you how to do it. The key is keep your book simple, just follow what the tell you to do. One for PC and one for Mac MS Word. The main difference is how you build your Table of Contents. On the PC it is automatic on the Mac you have to build it. Not hard, just follow the instructions. Same for uploading to Kindle, just follow the instructions. At the moment the Mac version is under review, you can use the PC one except for the TOC stuff.

Building Your Book for Kindle

Building Your Book for Kindle for Mac

From Word to Kindle

From Word to Kindle

From Word to Kindle by Aaron Shepard

From Word to Kindle: Self Publishing Your Kindle Book with Microsoft Word, or Tips on Designing and Formatting Your Text So Your Ebook Doesn’t Look Horrible by Aaron Shepard is also pretty good for learning how to format your Word document for Kindle publishing. Shepard covers some of the things that the Amazon books don’t. Like lists, tables, more info on styling and spacing. He takes you through the entire process from formatting to submitting your book and previewing. This is worth having in your Kindle formatting library.

From Word to Kindle: Self Publishing Your Kindle Book with Microsoft Word, or Tips on Designing and Formatting Your Text So Your Ebook Doesn’t Look Horrible (Like Everyone Else’s)

Publish and Profit

Publish and Profit

Publish and Profit by Mike Koenigs

Publish And Profit: A 5-Step System For Attracting Paying Coaching And Consulting Clients, Traffic And Leads, Product Sales, And Speaking Engagements by Mike Koenigs is another #1 Amazon book for him. This book highlights Mike’s ideas about how you can use what you know to create a book and then use that book to help you develop clients and business. Basically your book becomes your calling card. I pay a lot of attention to what Mike says and I also pay attention to how he says it. This book like Steve Scott’s book and other use the power that Kindle gives you to connect your book to the larger world. Kindle books can have live http links in them. Your book is one long brochure. Mike really uses this technique by putting links at the ends of every chapter that connect into his marketing funnel. As with many of these writers pay attention to the words and also pay attention and mimic what they do, very powerful. All of Mike’s books are filled with very practical tips that you can use right away.

Publish And Profit: A 5-Step System For Attracting Paying Coaching And Consulting Clients, Traffic And Leads, Product Sales, And Speaking Engagements

Announcing the Launch of My “Publish Your Book with Bruce” Coaching Program

Work with me and get your book published on Amazon. I am now accepting a limited number of new clients in my Publish Your Book with Bruce Coaching Program, lets get your book published and up on Amazon selling.

You will work one-on-one with me and learn how to get your book published. You are going to do the work, I am going to show you how to take your book from manuscript to published author. We will work over Skype or Google Hangout or depending where you are in person.

Who am I and Why Should You Pay Attention to Me?
I am the author and creator of 30 books and years of designing books for others, I know how to do it. I have years of experience designing, publishing and marketing books. My books range from business books, music books, children’s books, coloring and text books. I have books on CreateSpace/, Kindle, and, hard cover, paperback and e-books, both pdf and electronic. Books can be a powerful marketing tool, let me help you bring yours to life. Call me at 781-255-7171 and we can discuss your project and see if you are a good fit. I consult with many authors and help them with their projects.

To learn more click here to see additional details.

Marketing, Selling and Repurposing Your Video Content.

I recently gave a talk at Bill Gentile’s Video Workshop in Washington DC on what do you do after you have made a documentary video. How can you make money with it, how can you take the content further.


The Traditional Ways of Distributing Your Film and Video Content
•    Documentary film festivals
•    Submit for awards
•    Pitch and sell to a network
•    Grass roots showings, small theaters or house party screenings
•    Education Licensing, school, libraries and universities, include a study guide

Web Based Marketing
•    YouTube and Vimeo
•    Social Media, FaceBook,Twitter-Vine, Instagram, KickStarter
•    Mailing Lists
•    Websites/Blogs
•    Product Launches, Jeff Walker, Product Launch Formula

Build Your Platform
•    Email List
•    Social Media Followers
•    People Who Buy Your Products
•    People Who Come to Your Events

Ideally you should start the marketing of your film before you start writing it. This usually entails building your filmmaker platform. A platform is essential for being an independent filmmaker. Your platform is your followers, people on your email list, your Facebook page. People that come to your events. Anyone that is connected to you in anyway. Some of your connections are stronger than others such as your email list. Your Twitter followers are connected but aren’t particularly strong. These are the people that will buy and watch your films. If you are really paying attention to building your platform, you should start the process the day you start working on your projects.

In reality very few do this. Most filmmakers finish their projects and then wonder how do I get it shown and then sell it. Or they are at the beginning of a project with a big pile of research and marketing is just not in their agenda.

In this section I will cover some basic simple steps you can take that will help give your films some notice.


10 Tips for Marketing Your Film
1. Set up a producer/film blog/website,  a home port for your projects
The goal is to set up a central site for you and your films, lead people here and then link them back out to the sites you are using for distribution. Think of it like a wagon wheel.  The film blog/website is at the center and all of your marketing efforts are around the edge. This can be pretty easily done using a blog.

Google’s Blogger site will work very well. You can also use WordPress or Tumbler. There are many WordPress Templates available. Try to pick a relevant URL
– Have a general blogging page for posting about your film and what you are doing, keep fans up to date throughout the process.
– An about producer/filmmaker bio page, include quotes, contact info
– Project info page, trailer, maybe some key scenes, synopsis, specs, who is in the film, where to get it.
– Press/media page with images and sample bios and film descriptions. Descriptions and bios should be different lengths for different kinds of needs. Include sample questions for interviews
– Set up a resource page about your equipment, research, anything that might be useful to your fans.
– Opt-in form for collecting emails to build a mailing list.
– Sales Page, Have a BUY NOW button.

2. Build a mailing list using a sign-up box on your blog or website, give away part of your film, or make a short book on the project, or some other support material to help capture a name.
• Aweber – has auto-responders, very use, lot flexibility
• MailChimp –first 2,000 subscribers are free, no auto-responders

3. Produce a library of promotional content, jpg images of the film poster, 6” 4” 2” 300dpi and 72dpi. Make some stills of key sections to have at your ready for promotion. Come up with a standard filmmaker bio and film description text ready to go for a story or interview. Have several different lengths, 140 characters, 100 words, 500 words. If you are doing an interview send the bio and storylines to the interviewer. Also prepare some sample questions for the interviewer that you can easily answer. Make sure the branding all matches

4. Build out your social media presence, set up pages on the popular social media sites, FaceBook, Pinterest, Linkedin, Google+, Twitter and Instagram, be sure to crosslink between sites, with your sales site and your film/producer website. Post stills and videos on all these sites. A key task here is to make sure you have filled in all the contact info, description and any other boxes for every site you use. Be consistent with the names and numbers. Also have clear paths of contact for you and for how to buy your DVD or the site where you are streaming your video. Engage with your audiences, have two way conversations.

5. Setup your YouTube Channel and make a YouTube film trailer video for your project. How about a behind the scenes, people love watching these. Hosts interviews and scenes that didn’t make it into the film. When you post them have clear links to the sites that are distributing your film and for additional info about you. Have a call to action

Optimize Your YouTube videos a, add live http links, healthy descriptions, keywords and calls to action. Make an effective channel page. YouTube is the #2 search engine, make it work for you.

6. Put together a good press release, Include project descriptions, key people with short bios, release dates and any awards, very important-include your contact info and website, links for photos and trailer.

7. Rewrite all of your bios to include your project. “Bruce Jones, producer of the film “The Hills of Sample, Sample”, is a Boston based . . .” A finished project that is distributing changes how you present yourself, take advantage of it. Add your project title, and a link to your film sites, to your email signature line. Where ever your email goes it goes.

8. If you have a list or newsletter or any regular mailing, let people know your film is coming out or it is available and how to find it.

9. Add a picture of your poster or DVD to your business card, or at least put the name of it on your card.

10. Contact your local newspaper or other press organizations about your project. Maybe a trade publication for an industry group you are in.

Slides from the presentation

Additional Marketing Ideas
11. Set up a film launch either locally or on-line. Run a virtual film tour with other websites and blogs. Start early building these relationships

12. If you are distributing and selling on Amazon fill out your Amazon Author Central page, connect your blog and add this page address to other websites where you are marketing.

13. Make some selfie pictures or have a photographer take bio pictures of you with your poster. Hold your poster or DVD case up, be proud, tie it to you.

14. Make up a pdf one sheet about the project, be sure to include the basic story, images from the film, add a filmmaker bio and add a page with an ad for the film with a direct web link to the sales page.

Resources lists, additional info, behind the scenes of how the film was written or additional experiences about the journey you went through, also work very well to get people to sign up to your mailing list.

15. Customer images on your Amazon sales page. Anyone can upload images to Amazon on the sales page that relate to the DVD. This is a great way to highlight shots from inside your film. You can add a lot of keywords and descriptive text to these images.

Filmmaker Blog
Filmmaker blogs or websites are a great way to promote your documentary. It gives you a central place to write about and highlight everything about the project. You can have excerpts, bios, resources, press material, everything you need to connect to your fans and readers. It is a central place to connect and contribute to your community.

You can blog out your project scene by scene or at least post sections or images from your film. This can be a very effective way to bring traffic to your site. Have a picture on the side of the DVD cover or poster and link it to the Amazon or wherever streaming sales page.

A producer blog should have the following components
•     Blog page for new posts and updating your fans
•     About Page, Filmmaker bio with contact info, and images
•     Project descriptions and links to sites for purchasing or showing of the film
•     Press Page with you and your crew photos, film poster photos-different sizes-ready for downloading, different length film descriptions and bios. The press page should also include interview questions to help out a reporter
•     Videos, film trailer, interviews with the key players
•     A picture of the film poster on the side of the blog that links to the sales page, BUY NOW
•     Opt-in box for your email list with some kind of free give away-lead magnet, the story of the making, book of images from the film, access to extended sections of the film, and resources.  Aweber, MailChimp,
•     Resources page related to the film
•     Calendar of events of places that you might be appearing at or showings of the film

Start connecting with other filmmakers that you like and as you get close to your launch set up a Virtual Film Festival. Each filmmaker in your networks writes a short article about your film and sends it out to their followers. These articles also make great blog content. Connect yourself with these filmmakers and cross promote your work. Google+ is very good for this

You can also run a “meet the filmmaker event on Facebook.” Post an extend excerpt for the event and then be there to answer questions. You can also run film festivals this way with other filmmakers.

Basic Tools
There are many tools that you can use to market your films. The sites listed below are just some of the popular ones.

Marketing Tools, Sites, Blog, Social Media
Google Blogger, WordPress blog, Tumbler, website
YouTube, Google+, FaceBook, Pinterest, Twitter, Linkedin

Mailing List Program for Collecting Email Names
Aweber, MailChimp, Constant Contact, Lead Pages

Selling Your Content
There are a number of ways to sell your film on-line. There are many sites that can stream your film on including Vimeo, for pay. I am going to just focus on two for this talk, and

Web Based Selling
•    YouTube and Vimeo Pro
•    Video on Demand,
– Amazon’s Create Space, video-on-demand, streaming
– Vimeo Pro
•    iTunes
•, YouTube connection
•    DVD Distribution, either yourself or using Amazon CreateSpace print on demand
•    Watch the streaming video on demand rights to your film
•    Important to build your email list and
CreateSpace is the print-on-demand side of Amazon. Not only do they do books but they also distribute print-on-demand DVDs on Amazon. Use the power of Amazon to distribute you film.

CreateSpace can also stream your video through Amazon.

Basically you just send them a copy of your DVD, the cover artwork, fill out the descriptions and filmmaker info and you are ready to go. Use your blog and other marketing efforts to drive traffic up to Amazon for buying. Amazon distributes content worldwide.
Gumroad is an ecommerce platform that allows you to upload basically any electronic file and sell it, including a pdf, zip files, and mp4s. Gumroad takes care of all the ecommerce and downloading or streaming of the files. The charge is 5% + $.25. Gumroad has a number of selling options including pay what your want, discounts, and bundling of different kinds of media.

Gumroad also has a relationship with Youtube that allows for direct links from the surface of the video. This allows you to run video trailers, interviews, behind the scenes videos, etc. on Youtube and then offer a a direct link to the sales platform for selling the final product.

They also allows you to offer packages of lets say the video, with a book, support materials, behind the scenes videos, etc. all in one package.

Re-Purpose Your Content

Repurpose Your Film Content for Additional $ Opportunities
You have finished your documentary and it is published and selling. Congratulations! Now what? Well first is to keep up the promotional activities across all your social media and blog sites. Keep posting your progress and accomplishments on your blog. Talk about your film on Facebook, Pinterest, Twitter, etc.

What you have created with your documentary is one set of content. At the moment it is in video form, but it can be so much more. Take the audio track and produce podcasts with it, sell the on iTunes. Depending on the length it is one file or several. The average commute in the US is about 27 minutes, make your pieces work around the 20 minute length. This is a great way to bring in extended interviews or behind the scenes tales

Connect with and Audible and you can sell it on Amazon as an audio file. Turn the film into chapters.

If you are putting together stories about the making of the film you can use Audacity. Audacity is a free recording and editing software for making podcasts or audio books. Audacity works on PC or Mac. To make an mp3 file you will also need to download a second piece of software but it is all pretty easy.

Take the audio files, transcribe them and make them into a book, add images from the film and you have a mini Ken Burns kind of project.

Depending on what kind of film you have produced, consider making a teacher workbook or discussion book that goes along with it. That would be cool. Education packages can sell for five to ten times the cost of the original film.

Or maybe you produced an informational film. Take it and create a PowerPoint presentation that gets uploaded on SlideShare and Linkedin. Take the PowerPoint and using Screenflow or Camtasia record it as a second video. Stream it on Amazon.

I hope you took photos of the areas that you went or the process of making the film, how about pulling them out and using them first off as content on your film blog. You can also use the art for calendars or mugs or all kinds of products at one of the print-on-demand products sites like or Take your images and create a children’s book version of your story.

It is all about repurposing your content. Create it once and use it over and over for different products.

All of this just emphasis the need for building your mailing list. More people you are connected to the more opportunities you have to sell your content.

Film Content Can be Turned into Any One of The Following Products:
• Physical Book
• E-Book/Kindle
• PDF book
• Workbook, worksheets, teacher lessons, study guide, educational material
• Audio recording of the film, mp3
• Audio program or course built around the film
• PowerPoint presentations
• Record the PowerPoint presentation and make a new video, preview on YouTube, link back to your sales site
• Annotated versions, director cuts, behind the scenes
• Webinar. Use some of these other products as a bonus or sell Seminars
• Google Hangout with other filmmakers or experts to discuss the film or topic
• Interviews and guest blog posts around your topic
• Video training courses around your topic.
• Cheat sheets, assessments, how-to sheets
• Take the photos or illustrations and make a picture book, children’s book
• Take the illustrations or photos and use the art on sites such as and for products like t-shirts, mugs, clocks, pillows, etc.
• Use as content to start a monthly membership site or newsletter
• Resell the content for Private Label Rights or stock
• Film content can easily become blog posts or podcasts
• Build a resource guide to go with the film, readers love resource lists
• Break your film into sections and sell it as a series.
• Produce a course or workshop from the material,
• Use for consulting and lead generation for speaking opportunities
• Blog content.

Sites to Use for Creating Additional Products 

Gift and Apparel Producers. On Demand Manufacturing:
• CafePress.
• Zazzle.
• Spreadshirt.
• Printfection.

Sites for Creating and Selling Physical Audio, Video, and Print-On Demand Products
• CreateSpace, they are more than just books,
• Speaker Fulfillment Services.
• and
•, perfect for selling digital products.


• Udemy.

Great ideas for re-purposing your content

50+ Places To Repurpose Your Content: The Ultimate Guide

Distributing Your Film

Download My Sell Your Movie Checklist

Online Film Distribution 101 – Download or Stream Your Movie

Interview with Stephanie Bavaro, The Making of a #1 Best Seller

As a graphic designer these days we are called upon to help with many aspects of a project. Not only must we do design, but also marketing, social media, video, all kinds of stuff. Having a love of publishing and now selling around 300 books a month on my own, I get asked to help with a lot of book projects. As was the case recently with Stephanie Bavaro where I was asked to step in and help with her book launch. The result was that Stephanie’s book went to #1 international best seller status in 4 countries. Very cool.

Stephanie was very nice and granted me an interview on the process of making a best selling book. Some great lessons here. In this interview Stephanie takes us through the process of how she made her new book “GREATful Woman Talks!: Volume 1: Giving From Your Overflow Starts with Self-Care!” and brought it to #1 best seller status in 4 countries and 6 categories.

Stephanie talks about putting the book together, building her publishing platform, social media, launch day, her team behind the scenes, what has happened since and lessons learned.

GREATful Woman Talks, Vol 1 is available at

Collection of Interviews includes:
• Giving From Your Overflow Begins with Self-Care with Lisa Nichols
• How to Rise Above Mediocre Status Quo Living and Become the Woman God Created You To Be! with Dee Marshall
• Getting Fit and Sassy from the Inside Out! with Kate McKay
• Mother’s Self Care! with Mia Redrick
• Telling Your Authentic Story: How to Access the True Power of Who You Really Are! with Christine Kloser
• Creating a Sacred Space to Unlock Your Highest Calling! with Nikki Klugh
• Life Balance for Success: Your Body, Bedroom, Babies, and Boardroom! with Tanya Penny
• The H Factor: Using Your Heart, Hustle and Humility to Make it Happen! with Vasavi Kumar
• Up Level Your Life and Change the Game of Your Success! with Allyson Byrd
• Living Strong, Lean & Flexible with Stephanie Bavaro

To learn more about Stephanie Bavaro please visit

Creating Photobooks with Your Smart Phone

I just had a great interview by Keith Shannon of Instant Authority Expert Podcast on my publishing efforts and one of the products I mentions was the Mosaic app that grabs images off your phone and assembles them into a 20 page book that you can print and publish. It was so easy to make this book that you could easily go to an event, take 20 pictures, load them into Mosaic on your phone and you have a great gift for your host. It was really cool. You can fine out more at Below are some images from one of my book projects using the Mosaic app. You can also search in the app store. To hear the podcast with Keith please connect with the earlier post, Click Here.

The Mosaic book comes in this cool box.

The Mosaic book comes in this cool box.

photo 3

The book arrives in a box with a cool cover wrap. Inside you can see how it sits in the box.

Bruce on Instant Authority Expert PodCast with Keith Shannon

Instant Authority ExpertI just had a great experience with podcaster Keith Shannon of Instant Authority Expert. Keith interviewed me for over an hour on publishing and my tips and strategies. We covered how-to self publish and about how to market your work, Included was : how to read the Amazon sales page, some basic marketing tips and re-purposing your content. Along with Beatles or the Rolling Stones, Dogs or Cats. Keith was great, high energy and lots of fun.
You can check out the podcast on iTunes, click here

Amazon Announces Kindle Unlimited, Tips for Launching Your Book

July 29, 2014 Publishing Newsletter

Amazon Kindle announced a new direction for their books. They are releasing a monthly subscription service called Kindle Unlimited. Read this extensive post from Lets Get Visible for more details.

Brick and mortar bookstores aren’t dead, in fact that seem to be making a comeback. Watch this video of a panel discussion from the ABA conference on book stores and what they are doing.

Key points from the panel:
• Children’s books-big business
• People love series
• People love bundles
• Build your community

The two articles below are ment to give you an introduction to some of the things you can do to setup a book launch and promote your book. Even pulling out one tip will get your started.

Behind the scenes of a 20,000 download Amazon/Kindle book launch from Steve Scott’s blog. You might not do everything mentioned in this article but there are a lot of great ideas here.

Noah Kagan gives us a detailed article on how to get a #1 book on Amazon.

If you would like to receive our publishing newsletter be sure to sign up for our mailing list.

Also be sure to check out our How to Publish Your Book Facebook page for all the latest stories and news.

Shaping Your Life, Setting Goals and Getting a Ferrari

Bruce sitting in a Ferrari putting a real car to his goals

Bruce sitting in his fantasy Ferrari putting a real car to his goals

At the recent Make Market Launch It conference in San Diego I connected with some people that had a tremendous effect on me and really altered my direction in life. Through a casual introduction I met three Australians, Amanda Jane Parish, Kate Murfet and Grahame Reeese. All three came together and were here to learn about making products. The Make Market Launch It program is about making products. During the weekend long event we all became fast friends and resulted in producing and launching, “Ten Tips to Change Your World” a Kindle book by Amanda and getting it to #15 in Motivation on Amazon. It was quite an accomplishment. There was a tremendous amount of positive energy flowing, which has continued well past the conference.

One of the benefits of all this energy is that it has given me some great insights into what directions I want to take with my business over the next couple of years. In the course of all the learning Grahame told me a story about positive thinking and setting goals. He told a story about how if you choose say to buy a Ferrari, the world starts to realign itself so that you get the Ferrari. Somewhere out in the world the doors start coming together, the wheels start moving towards the axels. Different parts of the universe start lining up so that at some point you can get the Ferrari.

You then think, oh can’t afford the Ferrari and almost instantly the Ferrari disappears from your grasp. A very simple story that has powerful implications for your life. After Grahame told me the story I started to think about it and realized that you could think your way to the Ferrari. I found that I now am vetting decisions in my life against getting the Ferrari. If I choose this way I get closer to the Ferrari and if I choose that way I move away from the Ferrari. Even simple decisions are now being run by the Ferrari goal. It is quite amazing.

I was telling Amanda about this and how powerful it has become to me, and what I choose to do. She suggested that I go and take a test drive in a Ferrari. Funny thing, there is a Ferrari dealership about a mile from my office. So on Monday while out driving I decided to stop by the dealership and ask them if I could at least sit in one their cars and have my picture taken. I told my story to the salesman of how I am expanding my business and using this story to help me focus. He said, “sure I can help you reach your goals.” So off we went, down a line of amazing Ferrari and stopped at a beautiful red convertible car. I think it was a California Ferrari, but not sure. I got in and the salesman took a couple of pictures. What a car, all that leather and the red. It was just so cool, a big thank you to Ferrari of New England in Norwood, MA for letting me do this. Before all these events of the past several weeks I couldn’t image myself walking into a high-end car dealer and asking them if I could sit in their cars, but now, yes.

And who knows with such a positive reception at the dealership and getting my business to grow I just might be back.

Bruce sitting in a beautiful red Ferrari convertible

Bruce sitting in a beautiful red Ferrari convertible. It was a pretty cool thing to do and the salesman was very accommodating.