Reaching Out to the World with Your Content, Documenting Social Injustice, Documenting Social Injustice

We received this wonderful email this morning from in reference to one of our Africa maps that I have on my site On my free map site I put up jpg versions of all of my editable PowerPoint and Adobe Illustrator maps. This give me exposure to the world and helps get my products out there. Along the sides I drop in ads for my pay maps and books. This has been very successful and a lot of fun. A great way to gain exposure.

One of the things I do is let people use the free maps in their projects, in fact I encourage it. Not everyone is going to buy a map but many people need a map. I also drop all of my credit info on each graphic with that hope that some of the free will turn into pay or gain me some exposure. And sometimes I just get to be in some cool projects like

This morning I received this email from David Stuart who is the editor at, how could I say no.

Dear Bruce Jones,

I am writing to request royalty free us of a political map of Africa that bears your Copyright 2011. I found it here:

The desired use is in a photo essay “Condemned: Mental Health in Countries in Crisis in Africa” by photojournalist Robin Hammond, which received the 2013 FotoEvidence Book Award. The award involves the publication of 500 copies of his book which will be published in October by FotoEvidence. Our books are printed in high quality, on a Heidelberg press, in Istanbul, Turkey.  The Book Award operates at a loss and really represents a grant to the photographer.

Our designer would add the names of 9 countries in which Robin Hammond photographed the plight of the mentally ill over a period of 7 years.  We would, of course, credit the map to you on the credits page of the book.

FotoEvidence is a platform for documentary photographers whose work focuses on social justice and human rights.  The book award is judged by a renown international jury of photographers and photo editors.   You can see some of the work to be included in the book and the other type of work we publish at

Thank you for taking the time to consider my request.

David Stuart

Hi highly recommend that you check out and the work they are doing

Cool Things to Do with Your Book Idea

I subscribe to the email newsletter Publicity Hound’s Tips of the Week, by Joan Stewart this came my way today. Some great ideas to do if you are putting together a book. Remember in these days of print on demand and e-publishing, books don’t have to be hundreds of pages long, the one I wrote is 20.

Idea Number 4: Think Beyond Your Book

Thinking of writing a book? Or already working on your next one?

Don’t write another word until you do this assignment.

Sit down with a pen and paper and start making a list of all the
ways you can monetize the book, other than the cover price of the

Think board game, calendar, workbook, subscription newsletter,
audio book, being a media spokesperson, boot camp, CD or DVD,
keynote presentations, consulting, mentor program, corporate
training, teleseminars, special reports and White Papers,
reference guide and home study course.

And those are just for starters. I hear from too many authors who
write a book, fail to follow up with some of the ideas above,
and then gripe that the book isn’t making money. Unless you don’t
care about multiple streams of revenue, the book should be a
springboard for spin-off products and services.

Many of the ideas I mentioned work equally well for fiction
authors. You sometimes have to think a little more creatively.

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
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For some additional info on Managing Public Relation check out The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback) by David Meerman Scott at