11. Bonus Tip: Outside of YouTube, Increase Your Viewers. Get More Exposure
Ok, you have made your video, you have uploaded it, titled it, tagged it, and written a killer description with your live web links. You
10. Closed Captioning of Your YouTube Video
YouTube added a major feature this past year with the addition of closed captioning. They now close caption all videos using voice recognition technology as
9. Annotating and Linking Your Video to Other Videos in YouTube
There are a lot of features of YouTube that aren’t obvious right from the start and are available to you once you log into your
8. Inside Your YouTube Account, Learn About Your Video
YouTube has a lot of information on your video and its performance that you can use to learn about your market, including demographic info, location,
7. Tags and Keywords for Your Video
This is a big one; super important. Google works by indexing the text it finds on webpages, in descriptions, captions, anywhere there are words. It
6. Categories
6. Category Ok, category isn’t a big area but it is still important and it is just a short click. Everything that helps the viewer
5. Fill in the Rest of the Video Description Box with Text, Include Live Web Links
Next comes your description text. YouTube allows you to put in a ton of text. A lot of other video hosting sites limit you to
4. Add a Live Web Link in the First Sentence of the Video Description Box
Your video description box is one of the most important areas on YouTube and one of the most under utilized. Remember, Google indexes text and
Have a Call to Action and Web Address in the Actual Video
One of the main reasons for doing a promotional video is to promote something, and to do this you need to tell someone what to

How to Get Effective Results Out of Your Social Media Efforts
I have been giving talks and consulting lately on building your presence online and getting found. Here are some to the points that I think