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This past Wednesday the Boston Internet Marketing Meetup held a meetup on how to make simple promotional videos using your smartphone or whatever camera you have in your pocket. We had a great session and our goal was to have at least 5 participants make a simple video using a basic formula based off of the Frank Kern marketing model.
This is who I am This is what I have got or offer This is what it will do This is what I want you to do next.
I am one of the co-directors of the Boston Internet Marketing Meetup #BIMM and we recently did a presentation on how to make simple promotional videos using the phone in your pocket, usually a smartphone. The presentation went great and was a lot of fun. Along with the other members of the team, Lew Sabbag, Keith Spiro and Andrew Penziner we demonstrated the production of two quick promo videos. Keith did a general intro video and I did one on my new book “How to Publish Your Book, A Beginners Guide”. Each member talked about different aspects to about 20 participants. Lots of questions, and we had 5 people take us up on our offer to make a video.
In all our presentations we always try to have some kind of handout with the key points of the event. For this event I put together some key video production pointers, plus a section on how to set up your YouTube Channel and your video. I would love you to have the handout, Fast Start Video Handout.
Fast Start Video, 12 Tips for Setting Up Your YouTube Channel and Videos, click the link above to download a pdf
Our second handout from the session was a sheet with a couple of sample scripts that you can use to create your promotional or book trailer video. The scripts are based on answering 4 statements. 1. Who I am. 2. This is what I have got. 3. This is what it will do for you. 4. This is what I want you to do next. Download here,BIMM Sample Video Scripts
Here is the video that I produced using an iPhone and the YouTube Capture app that records and uploads your video right to your YouTube channel
The Boston Internet Marketing Meetup Group which I am a co-director meets in a Google Hangout on a regular weekly basis as well as at live events. The three directors, Lew Sabbag, Keith Spiro and myself, recently met and pulled together our predictions for 2013 and where we see the internet going for the next year. Using Google Hangout has been an excellent way for us to meet and it has also given us the ability to broadcast live over YouTube. Our predictions meetup was also matched with a live event where we polled the audience for their views.
Predictions included 1. The continual falling of the gatekeepers for publishing, marketing, video broadcast and distribution 2. The merging of personal and business in social media, specifically in Facebook 3. The power of Amazon as it moves through all areas of commerce 4. The power of graphic designers and English Majors, or as I see it, anyone that can create content is going to win and be able to distribute 5. Mobile and Local merging together 6. Publishing will be redefined