How to Market, Sell and Repurpose Your Video Content

Slides from a recent presentation I did at Bill Gentile’s Video Journalism Workshop held in Washington DC. My presentation is on what do you do after you have made a video story, or short documentary and want to expand its reach to the world.

We also broadcast this presentation live using Google Hangout On Air and recorded it on YouTube. Hangout On Air is a fantastic way to record your presentation or meeting or events and broadcast them to the world. And it is basically free to use.

Video Journalism Workshop #2: The Six-Shot System for Photographing a Story

In video #2 we will learn about the Video Journalism Workshop’s Six Shot System for capturing the images needed to tell a story

In Video 1 we talked about a methodology of deconstruction a story in the field and then reassembling it in your studio. In this video we will show you one of the techniques taught in the Online Video Journalism Workshop of how to capture images so you can tell compelling visual story

To tell stories with this methodology we need to learn how to visually deconstructing a story in the field. Break it down to all its components, film those elements and then when you are back in the editing studio and in post production you reconstructing it and send out to the world.

The Six Shot System
The Six Shot System is a technique, an approach to help you generate a sufficient number of compelling, coherent images to build a powerful visual story. It allows you to deconstruct a scene visually, analyze what needs to be shot so that you can shoot it and then have enough material to to re-construct the scene back at your studio in post-production. What we are producing are a series of Clips that will be combined in Sequences to build Scenes and then a Story.

1. Extreme Close Up- XCU
2. Close Up-CU
3. Medium Shot-MS
4. Wide Shot-WS
5. Over the Shoulder-OTS
6. Extra Wide Shot XWS

Each video snap shots should be 20 seconds each. We will make clips of images that move but we won’t be moving the camera. In the 20 second time frame we can be pretty sure that something or somebody will move in the frame and we can use this action as an edit point to move to the next clip.

This technique also works best when you are in a place where people are doing a repetitive action. Something that you can shoot many different ways.

To Learn More
The Video Journalism Workshop is a course on how to do this story telling technique and others, you can learn more at

Make sure you sign up for our free Tips and Tools pdf book

This video was produced using Google Hangout On Air pushed out through YouTube to a global audience. I highly recommend trying this method of producing videos and shows. It is quick and when you are done, you are done.

Video 1, Learning How to Tell Compelling Stories Using Video

We are in the launch mode for my new course The Online Video Journalism Workshop. I will be releasing a series of 4 videos about the course and its features over the next few weeks. The first video highlights the state of and the changes that have been happening with video journalism. I interview the creator of the Video Journalism Workshop, Bill Gentile. Bill teaches us how to deconstruct a story in the field. Break it down to the essential components, film them and put them all back together into a compelling story once you get back to your editing studio.

The course takes you through the process of researching and learning about characters, their settings, observing and collecting information, interviewing, editing, assembling and delivering the video for distribution.

To produce our videos we are doing them live using Google Hangout On Air and sending them out through YouTube. This is a little bit guerrilla, but producing video can be time consuming and there is nothing like live to make you work and get it done. On Air is an amazing feature of Google Hangout and the ability to distribute your message globally for just about free.

Coming up this Monday will be Video 2 where we go into an actual lesson and learn how it works. The lesson will focus on Bill’s Six-Shot-System. You can tap into that at my YouTube Channel

One of the more amazing changes going on is the ability to broadcast your message live and around the world for almost no money. NBC spent 4 Billion dollars broadcasting the Olympics, we can broadcast to the same audience for free.

To learn more about the Video Journalism Workshop please visit our website.