Publishing Tuesday Newsletter, 12/16/2014

Winter has hit in many parts of the country. We have been lucky so far in the Boston area, but I know it is coming. Be sure to read the second article below, it is excellent on being a publisher. Also be sure to check out the 3 part series on launching your book

Having a newsletter is a lot of work, just getting this simple one out is hard, but they can be very powerful for building your presence and promoting your products. Penny Sansevieri gives us some great tips on building one.
https://www.amarketingexpert.com/12-ways-create-mailing-list-will-sell-books-tip-33-52-ways-market-book/

On of the best articles I have read on being a publisher, which we all are if we self-publish our books.
https://www.copyblogger.com/professional-self-publishing/

12 Tips on how to create a mailing lists to sell more books by Penny Sansevieri. Your mailing list is one of the most important elements of you book platform

12 Ways to Create a Mailing List That Will Sell Books: Tip #33 of 52 Ways to Market Your Book

I have got to be doing this. How to use Slideshare to promote your book. Think of Slideshare as YouTube for PowerPoint presentations.
http://thefutureofink.com/slideshare-to-market-your-book/

A 3 part series on launching your book from YourWriterPlatform.com. Launching is always tough and this series gives you some great tips

Part 1, All about your writer platform
https://www.yourwriterplatform.com/book-launch-with-a-bang/

Part 2, The nine elements you need for your launch page
https://www.yourwriterplatform.com/book-launch-page-must-haves/

Part 3, You just launched your book, now what
https://www.yourwriterplatform.com/just-launched-a-book-now-what/

Building Your Self-Publishing Platform and Making Money from your Book

Slides from a presentation that I did with the Boston Internet Marketing Meetup

Building Your Self-Publishing Platform and Making Money from your Book

The presentation covered these topics

  • Making Your Platform and building Your Followers
  • Marketing Your Book Before and After Your Publish
  • Publishing Your Book
  • Build Your Platform
  • Build Followers
  • Stats, Research, Test
  • Pre-Marketing Your Book
  • Post Marketing your Book
  • Marketing Platform
  • Print-on-demand
  • PDF, E-book, Mobie, ePub
  • Re-Purpose Your Content

Slides

  • 1. Building Your Self-Publishing Platform and Making Money From Your Book J. Bruce Jones
  • 2. 3 IMPORTANT THINGS TODAY, WE’RE GOING TO DISCOVER • Making Your Platform and Building Your Followers • Marketing Your Book Before and After You Publish • Publishing Your Book
  • 3. Book Facts • In a USA Today article, 82% of all Americans want to or intend to write a book some day • Most book never sell more than 150 copies • Almost 900,000 books were self published last year • Amazon only sells 7-10% of all books sold in the US • 40 Million iPads sold in 2011, 100 Million+ iPhones • Millions of Kindles, 5.9 Billion mobile subscribers
  • 4. Benefits of Self-Publishing • Control Over Your Book and Rights • Speed to Market • More Money
  • 5. Publishing Trends • Definition of a Book Has Changed • Book Stores and Publishers Will Loose Influence • E-books, Self-Publishing Will Continue to Grow
  • 6. Personal View Your success as an author or publisher will depend on your ability to manage your on-line and social media platforms
  • 7. Lesson 1. Making Your Platform And Building Your Followers • Build Your Platform • Build Followers • Stats, Research, Test 
  • 8. Blog Platform
  • 9. Web Site Platform
  • 10. Social Media Platforms
  • 11. Email Signup Box and List
  • 12. Review Your Stats for What Content is Popular
  • 13. Feed the Information Back Into Your Posts
  • 14. What are the Popular Keywords
  • 15. Social Media Stats
  • 16. Researching Your Book on Amazon
  • 17. Study the Titles and Covers
  • 18. Study the Descriptions
  • 19. Study the Rankings
  • 20. Study the Reviews
  • 21. Study the Table of Contents
  • 22. Lesson 2. Marketing Your Book • Pre-Marketing • Post Marketing • Marketing Platform 
  • 23. Blog Platform with Links to Amazon
  • 24. Web Platform with Links to Amazon
  • 25. Good Titles and Book Descriptions on Amazon
  • 26. Look Inside, Customer Images
  • 27. Google Images with Clear Links
  • 28. YouTube Book Reviews
  • 29. Social Media Platform
  • 30. Lesson 3. Publishing Your Book • Print, Print-on-Demand • PDF, E-book, Mobie, ePub • Re-Purpose Your Content
  • 31. CreateSpace.com/Amazon.com
  • 32. Standard Industry Sizes
  • 33. Custom Packages Available
  • 34. CreateSpace Dashboard
  • 35. LuLu.com – Publishing Options
  • 36. Blurb.com – High Quality Printing
  • 37. E-Junkie – Sell PDFs and E- books from Your Site
  • 38. e-Readers iPad, Kindle, Kobo & Nook
  • 39. Kindle Direct Publishing
  • 40. E-book Distributors Smashwords.com, Bookbaby.com
  • 41. Re-purpose Your Content into New Products • Audio Version, CD Rom, Mp3 • Video or DVD Version • Educational Products, Webinars, Teleseminars • Workbooks • Additional Editions, Spinoffs, Follow-up Books • Newsletter • Retreats, Conferences, Workshops • Certification Programs • Coaching and Consulting • T-shirts, mugs, bags, calendars
  • 42. CreateSpace – Audio, DVD, MP3
  • 43. Use Your Platform to Promote
  • 44. Recap – Make, Market, Publish • Making Your Platform and Building Your Followers • Marketing Your Book Before and After Publishing • Publishing Your Book
  • 45. Sign Up and Receive Publish Reference Book bruce@bjdesign.com