How to Market, Sell and Repurpose Your Video Content

Slides from a recent presentation I did at Bill Gentile’s Video Journalism Workshop held in Washington DC. My presentation is on what do you do after you have made a video story, or short documentary and want to expand its reach to the world.

We also broadcast this presentation live using Google Hangout On Air and recorded it on YouTube. Hangout On Air is a fantastic way to record your presentation or meeting or events and broadcast them to the world. And it is basically free to use.

Video 1, Learning How to Tell Compelling Stories Using Video

We are in the launch mode for my new course The Online Video Journalism Workshop. I will be releasing a series of 4 videos about the course and its features over the next few weeks. The first video highlights the state of and the changes that have been happening with video journalism. I interview the creator of the Video Journalism Workshop, Bill Gentile. Bill teaches us how to deconstruct a story in the field. Break it down to the essential components, film them and put them all back together into a compelling story once you get back to your editing studio.

The course takes you through the process of researching and learning about characters, their settings, observing and collecting information, interviewing, editing, assembling and delivering the video for distribution.

To produce our videos we are doing them live using Google Hangout On Air and sending them out through YouTube. This is a little bit guerrilla, but producing video can be time consuming and there is nothing like live to make you work and get it done. On Air is an amazing feature of Google Hangout and the ability to distribute your message globally for just about free.

Coming up this Monday will be Video 2 where we go into an actual lesson and learn how it works. The lesson will focus on Bill’s Six-Shot-System. You can tap into that at my YouTube Channel

One of the more amazing changes going on is the ability to broadcast your message live and around the world for almost no money. NBC spent 4 Billion dollars broadcasting the Olympics, we can broadcast to the same audience for free.

To learn more about the Video Journalism Workshop please visit our website.

Interview with Bill Gentile and Bruce Jones about the Online Video Journalism Workshop Course

I just recorded a live Google Hangout to YouTube broadcast with journalist Bill Gentile about the Online Video Journalism Workshop Course. Our 15 part online video course.

The course is made up of 15 videos that take you through the entire process of discovering and developing, interviewing, production, editing and marketing a compelling video story.

  • Video 1: Introduction, Meet the Students and Outline of the Video Journalism Workshop
  • Video 2:  The Backpack Journalism Methodology and Components of Character
  • Video 3: Participatory Observation, Conversation and 12 Elements of the Visual Language
  • Video 4: How to Tell a Story Using the 6 Shot System, Informal Interviews and Developing Your Controlling Idea
  • Video 5: Student Critiques, Reviewing the First Day of Student Shooting
  • Video 6: Student Review, Proposals and Case Study of the film “Echos of War”
  • Video 7: Video Journalism Workshop, Students Controlling Idea
  • Video 8: How to Conduct and Properly Use a Formal Sit Down Interview in Your Piece
  • Video 9: Transition to Post-Production, the Dramatic Arc and the Case Study “Voice of Hope”
  • Video 10: Morning Student Reviews for Day 3, Script Writing
  • Video 11: Case Study: “Nurses Needed”, Identifying Characters
  • Video 12: Editing, Case Studies and More Student Project Reviews
  • Video 13: Narration and Conversation, Case Study: “The Forgotten War”
  • Video 14: Student Work Presentation
  • Video 15: I Made My Video Now What?, social media talk by Bruce Jones on the next steps

To learn more about the Video Journalism Workshop Click Here